Experience

Its Preloved

• Pakistan
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chief Executive Officer

  • Sep 2019 - Present

  We are a platform for curated and selected preloved, thrifted fashion. The fashion industry is one of the biggest polluters in the world, and Pakistan imports more than $200 million worth of used clothing on an annual basis. We aim to be a borderless destination for upcycled and preowned fashion. Let’s reduce fashion waste, one curated piece at a time. We are a platform for curated and selected preloved, thrifted fashion. The fashion industry is one of the biggest polluters in the world, and Pakistan imports more than $200 million worth of used clothing on an annual basis. We aim to be a borderless destination for upcycled and preowned fashion. Let’s reduce fashion waste, one curated piece at a time.



Zari Faisal

• Founder

  • Jul 2015 - Present

  Founder Zari Faisal Lifestyle and Content (PVT) limited. Does business at www.zarifaisal.com Started with an in house brand and have pivoted towards a 60/40 model of in house designs combined with curated products for our target audience. A special focus on modest fashion and positioning Pakistani apparel and lifestyle as exports for new global markets as modern trade products rather than just ethnic products. E-commerce specialist- Focus on B2C Lifestyle and Fashion digital retail Content specialist- Specialist in using product as content and taking it from ideation to placement on digital shelves. Mapping the product journey via content in its presentation, placement, and visual merchandising in a fast paced digital environment. Training teams how to use digital platforms to do live coverage and amplify the effects and impact of offline events Logistics analyst on local and international last mile e-commerce deliveries. Insight into the local system based on the experiences from our current business model. Digital payments eco system analyst; understanding the limitations of and accessing international payment systems to plug and play locally. Digital marketing student- Dabble in using Facebook and Instagram with tracking pixel and lookalike audience for conversion related campaigns Team builder with expertise in automating routine processes and developing lean and nimble team structures Shopify Platform specialist- using the platform to help scale small businesses Influencer marketing lead for conversion based influencer campaigns Mentor to micro influencers on how to build and leverage their digital media profiles with better content for monetisation Special interest in exploring, fine tuning and scaling small and medium business for exports Show less


Patari Music
• Pakistan
• Software Development
• 1 - 100 Employee
• Chief Executive Officer

  • Mar 2020 - Aug 2021