Experience

Payed

• India
• Retail
• 1 - 100 Employee

• Category Specialist-Footwear

  • Feb 2021 - Present

  As the Associate Category Head at Payed International Freemoney Ltd in Mumbai, my role primarily involves managing all online activities related to traffic acquisition, sales, and conversion for the fashion category. I am responsible for developing and implementing ecommerce strategies to improve website performance and achieving KPIs. My responsibilities also include range planning and assortment selection for the assigned category, commercial negotiations with brand tech partners, analyzing various data to deliver data-driven strategies, identifying and fulfilling gaps in the current product assortment, and ensuring timely execution of APIs while updating stocks and orders on a real-time basis. In addition to this, discuss high-level customer escalations, RTOs, and RVPs with the CRM team and provide solutions to counter on-ground issues. I am also responsible for maintaining updated knowledge of key competitor products, distribution, and pricing strategies, as well as staying up-to-date on the latest category trends and technologies. As the Associate Category Head-Fashion, I develop a content calendar and oversee website uploads and landing pages development. I am accountable for the top line and bottom line of my respective category and will modify layouts and promotional techniques to drive sales. I also develop innovative marketing campaigns to drive substantial sales and maintain detailed records of sales activities while comparing trends to identify underserved areas and opportunities for improvement. Given my language skills in Hindi, English, Marathi & Urdu, I interact with stakeholders and customers from diverse backgrounds and regions. Overall, my role is crucial in ensuring the success of the fashion category and contributing to the growth of Payed International Freemoney Ltd marketplace business. Show less



AJIO.com

• India
• Retail
• 700 & Above Employee

• Deputy Manager (B2B Ecommerce)-Apparel

  • Apr 2019 - Feb 2021

  As the Category Manager, my primary responsibility was to define and execute the category strategy for my organization. I was responsible for creating a roadmap for the category that includes range, supplier empanelment criteria, sourcing model, and commercial arrangements. My role also included end-to-end responsibility for vendor onboarding and development for the category. I was responsible for understanding and penetrating the unorganized vendor market and organizing them. Additionally, I was assisting the sales team in meeting monthly targets on sales to potential outbound leads. As the Category Manager, I was responsible for driving quality catalogue size and growth, overall assortment, and quality supplier base across PAN India level, ensure on-time order dispatches while closely monitoring RTOs and RVPs. Additionally, I was serving as the single point of contact for all vendor queries. My role also required me to conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets, manage vendor relationships, including managing supplier/partner contracts, managing day-to-day relationships, and negotiating and securing marketing funds. To execute these responsibilities effectively, I need to collaborate with various teams within my organization, including sales, marketing, and supply chain management. I need to stay abreast of the latest trends and developments in my category, monitor competitor activities, and develop strategies to stay ahead of the competition. Show less



HNAK.com

• Saudi Arabia
• Technology, Information and Internet
• 1 - 100 Employee

• Merchandiser-Footwear & Sportswear

  • Mar 2018 - Apr 2019

  As an employee at www.hnak.com in Jeddah, Saudi Arabia, my primary responsibility is to plan merchandise additions based on customer demand. I need to work closely with the cross-functional team as necessary to ensure the catalogue and tech are up-to-date and optimized for maximum customer engagement. Another key aspect of my role is to regularly develop, test, and analyze new merchandising tactics that sell products across all categories and increase conversion rates. I need to document the results and share best practices with the team, ensuring that everyone is working toward the same goal. Show less



Tata CLiQ

• India
• Technology, Information and Internet
• 700 & Above Employee

• Seller AccountManager-Footwear

  • Dec 2015 - Mar 2018

  As a Seller Account Manager for the Footwear category at Tatacliq, my primary responsibilities will be to onboard national and international footwear brands, plan B2C marketing activities, and follow up with brands on new season/drops. I was also responsible for managing omnichannel operations for the brands assigned. In addition to these tasks, I was working closely with other departments, including the customer service team, to address any issues or concerns that arise. As a Seller Account Manager for the Footwear category at Tatacliq, my primary responsibilities will be to onboard national and international footwear brands, plan B2C marketing activities, and follow up with brands on new season/drops. I was also responsible for managing omnichannel operations for the brands assigned. In addition to these tasks, I was working closely with other departments, including the customer service team, to address any issues or concerns that arise.



Flipkart Internet pvt ltd

• Trainer-Seller Onboarding (West India)

  • Apr 2014 - Oct 2015

  As a Trainer for Seller Onboarding at Flipkart, my primary responsibility waz to manage newly registered seller accounts on the B2C platform, provide end-to-end training on catalog and order process management to ensure that sellers are equipped with the knowledge and skills needed to successfully navigate the platform. In addition to training, I was also responsible for identifying the right vendor base and exploring strategic opportunities for growth. I was working closely with the vendor base to ensure that they strictly follow service delivery SLAs and provide excellent customer service. Should high-level customer escalations occur, I was responsible for providing Root Cause Analysis (RCA) to understand the underlying cause of the issue and take corrective actions to prevent future occurrences. Show less