Junior Digital Marketing Executive

• Sep 2023 - Present

Marketing Consultant

• Jul 2022 - Sep 2023

• Successfully supported multiple global e-commerce accounts. • Conducted comprehensive account-level reporting and optimization for Google Ads and Amazon, consistently achieving a strong ROI greater than $4 across all regions. • Utilized SEMrush and Keyword Planner to perform in-depth keyword analysis for both SEO and SEM, driving significant growth in online visibility and performance. • Implemented strategic product review and optimization strategies, taking into account quantity and profit margin to maximize results for Amazon ads and Google ads. Show less

Social Media Officer

• Feb 2021 - Jan 2022

• Reported to the Business Director & General Manager across a variety of client which includes retail, e-commerce and food & beverages clients. • Responsibility includes campaign planning, activation and account optimisation in order to meet the client’s KPIs. My role also includes ongoing & post campaign analysis/reporting and financial duties. (invoicing/resolving account queries, updating tracking documents) • Worked closely with both our in-house creative team whilst exhibiting hands on experience of briefing creatives for design, animation and videography tasks. Clients: Owatrol, Charoz Flamed Grill Diner, Sunset Boulevard Real Estate, White Wardrobe Ltd, Extase Mauritius, Motorex Ltd, Launch Ltd, Mayfair Mauritius, Uncut Technologies, Crystal Cove Beauty Salon Show less

Marketing Consultant

• Jun 2020 - Jan 2021

• Provided consultation to multiple small businesses to help build their digital presence. These companies includes: SBR Investment ( Financial Services) M1 Bag Shop (E-Commerce) Tres Chic (E-Commerce) Caravan Distribution (Food & Beverages) Curepipe Centre (Retail) Buildsmart Services (Infrastructure & Construction) Gypsum Masters Ltd (Infrastructure & Construction) Paintmaster Ltd (Retail) • Developed clear and realistic digital objective based on the client’s budget. • Launched of my own clothing brand Zeen Closet which involved content strategy and activation at low level budget. Show less

Marketing Assistant

• May 2019 - Jun 2020

• Collaborating with the manager, internal teams, clients and partners on marketing strategies to deliver year on year growth and increase in market share. • Helping identify marketing trends using Google trend or SEMrush as well as key opportunities for innovation. • Working closely with sales and marketing department to drive leads and store visit. • Maintaining a CRM database as well as leveraging those data to manage and build relationships with our customers through in-mail or social remarketing. • Providing administrative support to the marketing and sales team when required to support overall goal of the business. • Managing all social media accounts from content writing through to customer service support. • Planned, built, tagged and optimised campaigns across Paid Search, Social and Display. • Day to day optimization of paid campaign to increase efficiency and reduce cost by 20% whilst maintain a strong ROI. Show less

Trainee

• Mar 2019 - Apr 2019

Internship Trainee

• Feb 2017 - Aug 2017