Zara Groh

Marketing Manager at STS | the project management training company
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Contact Information
us****@****om
(386) 825-5501
Location
Fribourg, Fribourg, Switzerland, CH
Languages
  • Français Native or bilingual proficiency
  • Allemand Professional working proficiency
  • Italien Native or bilingual proficiency
  • English Full professional proficiency
  • Swiss German Professional working proficiency

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Experience

    • Switzerland
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2021 - Present
    • Switzerland
    • Food Production
    • 1 - 100 Employee
    • Product & Digital Manager
      • Oct 2018 - Dec 2020

      Product Manager :1) Gestion du mix produit- Proposition et pilotage 360° du développement de nouveaux produits en coordination avec différents services (production, force de vente, R&D, qualité, logistique)- Amélioration de produits existants en fonction de l’offre de la concurrence et de l’évolution des marchés- Création de l’ensemble des éléments de packaging qui permettront le lancement du produit en coordination avec des graphistes/agences/imprimeurs- Suivi de la qualité des produits2) Réalisation des plans marketing (développement produit, amélioration produit, promotion, communication), en respectant le timing et le budget alloué3) Réalisation d’études ; analyse qualitative et quantitative du marché, des produits, des concurrentsDigital Manager : 1) Élaboration et mise en place de la stratégie digital sur les réseaux sociaux (Instagram & Facebook & communication interne), en respectant le timing et le budget alloué2) Création du contenu, community management, rédaction de textes, veille concurrentielle 3) Travail en synergie avec des partenaires externes (agences, photographes, influenceurs) Show less

    • Sales Development & Product Manager Junior
      • Jan 2020 - Jun 2020

      (Replacement during maternity leave)MDD project manger / Customer projects monitoring and follow upCRM (C-Agent)Offers, price analysis, presentations Volume projections according to sales & promotion

    • Product & Digital Manager Junior
      • Jan 2018 - Oct 2018

    • Switzerland
    • Higher Education
    • 700 & Above Employee
    • Collaborator 40%
      • Jun 2017 - Jan 2018

      - Costumer service (bilingual FR - DE) - Direct sale of different products and services - Bus rent - Administration and daily update of webpages offering services (jobs, accommodations, book fair, second-hand laptops) - Translation of texts in German, French and Italian - Administrative work (e-mail, telephone, timesheet, etc.) - Costumer service (bilingual FR - DE) - Direct sale of different products and services - Bus rent - Administration and daily update of webpages offering services (jobs, accommodations, book fair, second-hand laptops) - Translation of texts in German, French and Italian - Administrative work (e-mail, telephone, timesheet, etc.)

    • Switzerland
    • Facilities Services
    • 1 - 100 Employee
    • Team Leader / Coordinator 50%
      • May 2017 - Oct 2017

      Vibration Workingshare offers modern and technologically advanced office spaces in response to the needs of young entrepreneurs, start-up, small business, home workers, commuters and other workers. Manager of 10 people - Recruitment and training - Working schedule - Planning - Assignment of different tasks Coordinator for marketing actions Coordinator for events Administrative and back office functions Vibration Workingshare offers modern and technologically advanced office spaces in response to the needs of young entrepreneurs, start-up, small business, home workers, commuters and other workers. Manager of 10 people - Recruitment and training - Working schedule - Planning - Assignment of different tasks Coordinator for marketing actions Coordinator for events Administrative and back office functions

    • Switzerland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Project Manager Internship 50%
      • Jan 2017 - Jun 2017

      Implementation, writing and follow-up of the project: Panier Tropical Solidaire - Implementation of project documents - Management of logistical and financial flows - Transcript of surveys completed by Guinean farmers - Interpretation and analysis of surveys - draw of first conclusions - Management of relationships with partners in Guinea - Communication, collaboration and coordination with project stakeholders in Switzerland and Guinea-Conakry - Contribution to the management of relations with the Swiss trading partner Fundraising - Identification of potential funders - Established contact with different donors and project promotion - Draw up and submit of financing applications Communication - Initiation, strategy and follow up of social media - Website implementation Administrative work (budget, accounts, e-mail, telephone, etc.) Show less

    • Switzerland
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Support for Radio Broadcast
      • Apr 2015 - Jan 2016

Education

  • Université de Fribourg/Universität Freiburg
    Master in Business & Communication (cum laude)
    2016 - 2020
  • Université de Fribourg/Universität Freiburg
    Bachelor in Social Anthropology (magna cum laude) and in Media and Communication (cum laude)
    2012 - 2015

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