Experience

AIMA - The Alternative Investment Management Association
• United Kingdom
• Financial Services
• 1 - 100 Employee
• Community and Partnerships Associate

  • Jul 2022 - Present


Supertone

• South Korea
• Entertainment
• 1 - 100 Employee

• Co-Founder

  • Feb 2021 - Present

  Supertone is a homegrown dancewear label and community, creating fun, bold and classy dancewear for all movers: https://supertone.co/ Supertone is a homegrown dancewear label and community, creating fun, bold and classy dancewear for all movers: https://supertone.co/



National Council of Social Service (NCSS)

• Singapore
• Government Administration
• 1 - 100 Employee

• Assistant Manager

  • Sep 2020 - Mar 2022

  Manage a multi-year nationwide public education campaign ‘Beyond the Label’ to reduce stigma towards persons with mental health conditions that engaged over 100,000 individuals in 2020 alone. Additionally, provide strategic communications, brand strategy and development, digital/social media marketing and media relations for NCSS, as well as identify and secure partnerships across the people, private and public (3Ps) sectors. Manage a multi-year nationwide public education campaign ‘Beyond the Label’ to reduce stigma towards persons with mental health conditions that engaged over 100,000 individuals in 2020 alone. Additionally, provide strategic communications, brand strategy and development, digital/social media marketing and media relations for NCSS, as well as identify and secure partnerships across the people, private and public (3Ps) sectors.



Changi Airport Group

• Singapore
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Regional Marketing Executive

  • Mar 2020 - Jun 2020

  Working with creative agencies to develop and execute marketing campaigns/ digital content that targets travelers from India and Australia. Working with creative agencies to develop and execute marketing campaigns/ digital content that targets travelers from India and Australia.



We are Solstice

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2019 - Jan 2020

  Managed accounts, planned content and assisted in all aspects of digital campaigns – from pitching, research, copywriting, photography, visual briefs, scheduling, execution, and reporting. This breadth of exposure allowed for full involvement in projects from start to end. Also managed and developed brands’ online community presence through community management. Projects & clients include: Singapore Chinese Cultural Centre (SCCC), Singapore Night Festival, Singapore Media Festival, SP Group and Liberty Insurance.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Internship Trainee

  • Feb 2018 - Jul 2018

  Worked closely with the Brand Department, assisting in 4 major arts and travel related accounts. Work included media relations, assisting during events, writing press releases, media clippings, developing PR ideas, and liaising with external companies. Worked closely with the Brand Department, assisting in 4 major arts and travel related accounts. Work included media relations, assisting during events, writing press releases, media clippings, developing PR ideas, and liaising with external companies.