Associate Director

• Dec 2022 - Present

Senior Regional Digital Manager

• May 2022 - Dec 2022

Performance Manager

• Jul 2021 - May 2022

Key Achievements- Best Account Manager (Bronze, Markies Awards 2022)- Year on year performance growth within client portfolios- Go to person for technical application and platform related challenges within the team- Spearheaded initiatives to promote digital maturity and deliver efficiencies

Performance Activation Associate Manager

• May 2020 - Jun 2021

Key Achievements:- Most Effective Use of Integrated Media (Bronze, Marketing Excellence Awards 2021)- Self reliant and resilient.- Helped establish processes for better management of campaigns.

Client Solutions Director

• Sep 2018 - May 2020

Key Achievements-My role has been vital in establishing Scorch Manila's milestones in achieving it's own brand and identity within the network as an agency with suite of capabilities that can become the network's Center of Excellence. -Expanded our offerings to global markets outside of AU such as SG, NZ and Canada which had enabled the team to grow more than double its size from around 30 people to about 75. -I have played a crucial role in setting quality standards within the business and in shaping our products better. Show less

Paid Media Consultant

• Jan 2017 - Sep 2018

Key Achievements-I have managed some of the largest and most demanding accounts within the business such as Dan Murphy's and BWS which are part of the EDG group that had one of the highest investments in Digital across Australia. -I have lead about 15 people within the Paid media team and have deviced training materials and approaches that have enabled the team to skill up more efficiently.-I have helped define Standard Operating Procedures and other processes within the Paid Media team which established and strengthened team culture. Show less

Senior Paid Media Analyst

• Sep 2016 - Jan 2017

Key Achievements- I have reached this role within roughly a year after employment which has been a benchmark of growth within the business. - I have designed and deployed effective strategies across multiple australian brands. For an education e-commerce brand, through strategic optimisation methodology, I have achieved more than 450% ROAS on average in the past 2 years that I have been managing the account, in comparison to the 250% expectations Year on Year. - Tactical account restructure has been the turning point for a hotel chain that I have managed, where we have doubled the bookings and revenue after just a month of restructure. - Have gained the business new prospective clients through effective forecasting and demonstration of capabilities within the paid media channels. Show less

Paid Media Analyst

• Mar 2016 - Sep 2016

-Responsible for the delivery of media campaigns, to strategy, plan, KPIs and budget.-Responsible for the implementation of ongoing optimisation of paid media activity, ensuring that day to day operations are aligned with campaign strategies and commercial goals.-Keep a tight grip on the market, actively analyse and investigate the performance of paid media campaigns to discover new opportunities and implement relevant changes.-Consistent in implementing paid media best practices.-Produce client deliverables including reports and presentations. All reports and presentations are to be timely, accurate, literate and insightful. -Actively monitors, conducts and evaluates results of tests and experiments for timely decisions. Show less

Paid Media Trainee

• Sep 2015 - Mar 2016

-Responsible for monitoring campaign budgets and performance, ensuring that campaigns deliver against targets. -Understand and apply basic optimisation best practices in managing campaigns.-Produce client deliverables including reports and presentations. All reports and presentations are to be timely, accurate, literate and insightful.