Żanet Krawczyk

Freelancer Growth Marketing at Insights Tech
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Contact Information
Location
Denmark, DK
Languages
  • English Full professional proficiency
  • Polish Native or bilingual proficiency
  • Portuguese Professional working proficiency
  • Spanish Elementary proficiency
  • English Full professional proficiency
  • Polish Native or bilingual proficiency
  • Portuguese Professional working proficiency

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Experience

    • Denmark
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Freelancer Growth Marketing
      • Apr 2022 - Present

      Managing PPC and creating growth strategies for b2c clients in the fields of: - Gaming - Ecommerce ( interior design, decoration) - Non Profit Ogranization Managing PPC and creating growth strategies for b2c clients in the fields of: - Gaming - Ecommerce ( interior design, decoration) - Non Profit Ogranization

    • Freelancer Growth Hacker
      • Jan 2020 - Present

      ● Business development and growth hacking - preparation of long term strategies focused on creating growth for the business. ● Project Management, creating strategic plans, managing marketing teams. ● Working with start-up’s, companies starting their ppc adventure as well as client’s who needed guidance entering new markets. ● Building and optimising campaigns, analysing the data, testing. Defining the right audience for the services offered by the client in order to increase the efficiency of the campaigns, lifetime value and quality of a user. ● Researching new markets. ● Recognising current trends in advertising and social media and suggesting suitable solutions for client’s businesses. ● Cooperation with a web developer in regards to web design and sales funnel, guidance through implementation of essential tracking tools. ● Creating sales funnel, lead acquisition strategies, working with such KPI’s as LTV, SQL, MQL. ●Cooperation with content writers and graphic designers in regards to materials they create, testing and feedback. Show less

    • Belgium
    • Business Consulting and Services
    • 1 - 100 Employee
    • Growth Hacker
      • Feb 2022 - Jul 2022

      ● Business development and growth hacking - preparation of long term strategies focused on creating growth for the business. ● Analysing and improving copy, creative or ad spend. ● Building and optimising campaigns, analysing the data, testing, ● Business development and growth hacking - preparation of long term strategies focused on creating growth for the business. ● Analysing and improving copy, creative or ad spend. ● Building and optimising campaigns, analysing the data, testing,

    • Brazil
    • Law Practice
    • 1 - 100 Employee
    • Head of Marketing
      • Aug 2020 - Apr 2022
    • Growth Hacker and Marketing Specialist
      • Dec 2020 - Feb 2022
    • Freelancer / Growth Marketing
      • Sep 2020 - Jan 2022
    • Poland
    • Computer Games
    • 100 - 200 Employee
    • User Acquisition
      • Apr 2020 - Aug 2020

      • Creating advertising campaigns aimed at acquiring users for mobile products (using, among others, Facebook, Google, focus on App campaigns) • Running remarketing campaigns and other marketing automation activities • Optimizing existing campaigns, and creation of new ones • Researching and identifying new tools and solutions that can be used in order to increase the growth, efficiency, lifetime value and quality of a user • Maintaining business relationships with advertising networks • Data analysis, a/b testing Show less

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Account Strategist at Google Ads Team for UK & Ireland
      • Jan 2018 - Sep 2019

      Responsibilities: • Providing business consulting for agencies in regards to certain, strategically assigned accounts • Analyzing current campaigns to further help define KPI’s, and reach them. • Optimizing existing campaigns, and consulting the creation of new ones • Researching and identifying new market opportunities • Suggestions in regards to used bidding strategies keywords, and ads creative • Analyzing vertical search trends • Helping redistribute the budget in the most beneficial way. • Creating and maintaining a strong, long lasting business relationship with the clients • Working towards improvement of overall quality of the Ads account, by helping them implement Google’s best practices. Show less

    • India
    • Banking
    • Facebook Marketing Expert
      • Feb 2016 - Dec 2017

      Responsibilities: • Advising businesses on Facebook and Instagram advertising strategies. • Providing solutions and planning in order to grow customer’s revenue • Business consulting and help in preparation of long term strategies • Building and optimizing campaigns • Recognising current trends in advertising and social media and suggesting suitable solutions for client’s businesses • Preparing trainings about newly emerging tools on Instagram and Facebook • Technical support • Advising customers on Facebook products and providing creative solutions for their future campaigns. Show less

    • Volunteer
      • Nov 2014 - Jan 2015

      Responsibilities: • Advertising our projects and organisation: - Through social media (contacting various groups online associated with education, training, volunteering, student organizations) - Organising and advertising events on FB - Advertising in the form of posters pamphlets - Contacting institutions cooperating with the Foundation that can reach out to interested parties • Organization of panel discussions, seminars and workshops for teenagers entering the higher education system, young adults entering the labour market, people wanting to change their field of employment. • Researching and contacting guests for seminars and lectures. Show less

    • HR AND ADMINISTRATIVE WORK INTERN
      • Mar 2013 - Apr 2013

      Responsibilities: • Administrative work • Preparation and handling of recruitment related documents, work contracts, documents important for the departures and arrivals of employees • Customer service Responsibilities: • Administrative work • Preparation and handling of recruitment related documents, work contracts, documents important for the departures and arrivals of employees • Customer service

    • CUSTOMER SERVICE AND SALES PERSON
      • Aug 2010 - Oct 2010

      Responsibilities: • Customer service. • Renewal of contracts • Attracting new customers • Selling mobile phones Responsibilities: • Customer service. • Renewal of contracts • Attracting new customers • Selling mobile phones

Education

  • Universidade Nova de Lisboa
    Master’s Degree, International/Global Studies
    2015 - 2015
  • University of Wroclaw
    Master’s Degree, International/Global Studies
    2013 - 2015
  • University of Wroclaw
    Bachelor’s Degree, International Relations and Affairs
    2010 - 2013

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