Zane Smith

Marketing Manager at KC Crew Sports & Events
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Location
Kansas City Metropolitan Area, US

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2017 - Present

      • Create targeted content and maintain community engagement for Facebook, Instagram, email and text • Craft, build and execute Facebook, Instagram, Google, email and text ad campaigns that led to an average of 20% growth year over year from 2017 - 2019• Manage relationships with corporate partners and sponsors, ensure that goals are met, and provide detailed recaps• Build automated responses for Facebook Messenger chatbot, leading to an increase in Messenger subscribers by 1150% over 6 months• Pull and analyze weekly/monthly reporting on company’s community engagement• Initiated concept for and continue to creatively orchestrate promotional video campaigns• Actively research and test new trends and methods to continue to advance strategy while supporting brand goals• Grow league participants 30% year over year from 2017 – 2019 to over 15,000 through omnichannel marketing strategy• Directly and indirectly manage 10 employees

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jun 2019 - Mar 2020

      - Manage portfolio of 5 different brands- Work with client to identify quarterly goals and set key performance indicators to measure success- Lead point of communication with clients- Develop integrated digital media strategy tailored to clients’ budgets and needs - Manage portfolio of 5 different brands- Work with client to identify quarterly goals and set key performance indicators to measure success- Lead point of communication with clients- Develop integrated digital media strategy tailored to clients’ budgets and needs

    • United States
    • Ranching
    • 1 - 100 Employee
    • Pet Concierge
      • May 2016 - Jun 2017

      Manage day-to-day operations and ensure timely completion of tasks.Provide consultative expertise to clients on their pet care needs.Resolve escalations through effective communication and empathy with client concerns.Devise, direct, and execute a social media strategy to increase brand awareness.Implement merchandising sets to accommodate a customer friendly shopping experience. Manage day-to-day operations and ensure timely completion of tasks.Provide consultative expertise to clients on their pet care needs.Resolve escalations through effective communication and empathy with client concerns.Devise, direct, and execute a social media strategy to increase brand awareness.Implement merchandising sets to accommodate a customer friendly shopping experience.

    • Spain
    • Travel Arrangements
    • 1 - 100 Employee
    • Content Developer
      • 2014 - 2015

      Crafted new ideas for digital campaigns with strong social aspects.Operations, monitoring, and posting of content and advertising.Content calendar development with clients. Crafted new ideas for digital campaigns with strong social aspects.Operations, monitoring, and posting of content and advertising.Content calendar development with clients.

Education

  • Truman State University
    Bachelor's degree, Marketing
    2012 - 2016
  • Truman State University
    Bachelor’s Degree, Marketing
    2012 - 2016

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