Zane Smith
Marketing Manager at Mile High Psychiatry- Claim this Profile
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Bio
Experience
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Mile High Psychiatry
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United States
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Mental Health Care
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1 - 100 Employee
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Marketing Manager
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Jan 2023 - Present
🔵 Strategize and oversee the creation of blog content, website design, social media content, email automation, paid advertising, and lead generation 🔵 Develop regular B2C and B2B email marketing campaigns with avg 62% open rate and 12.1% CTR🔵 Launched implementation of CRM and trained users to use it🔵 Regularly monitor marketing campaign metrics and adjust strategies as needed🔵 Enhanced lead nurturing journey resulting in 16.4% increase in the percentage of leads scheduled 🔵 Continually perform market research identifying target audiences, market trends, and competitors 🔵 Developed programmatic video ads tailored to target demographic increasing conversion by 2.6%🔵 Produced branding for several programs Show less
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Marketing Coordinator
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Aug 2022 - Jan 2023
🔵 Built key reports for the executive team around KPIs including appointment data, lead information, and marketing campaign results🔵 Assisted development of social media and digital content🔵Designed and created content for several website pages ensuring to implement best practices including keywords optimized for SEO🔵 Created print advertising in the form of flyers and banners🔵 Optimized Google and other directory listings to increase local SEO🔵 Assisted planning, promotion, and execution of multiple events🔵 Developed engaging video content for the website Show less
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Epsilon Sigma Alpha International
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Media Production Intern
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Jun 2021 - Jul 2022
- Created and scheduled social media content across multiple channels, including Facebook, and Instagram - Designed and executed email marketing campaigns to engage with community members - Wrote blog content on relevant topics to increase engagement and promote ESA's mission and values - Designed promotional materials such as flyers, posters, and other graphics to promote ESA events and campaigns - Collaborated with team members to brainstorm and execute marketing strategies to increase engagement and visibility - Developed skills in project management and team collaboration, while gaining valuable experience in content creation, social media management, email marketing, and graphic design. Show less
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Colorado State University
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United States
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Higher Education
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700 & Above Employee
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Customer Service Representative
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Jan 2020 - May 2021
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Enterprise Holdings
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United States
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Travel Arrangements
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700 & Above Employee
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Seasonal Driver
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May 2019 - Aug 2019
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The Canyon Club at Four Hills
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United States
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Hospitality
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1 - 100 Employee
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Groundskeeper
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May 2018 - Aug 2018
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Domino's
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United States
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Restaurants
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700 & Above Employee
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Customer Service Representative
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May 2016 - Oct 2016
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Education
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Colorado State University
Bachelor of Science Business Administration, Marketing