Digital Marketing Specialist

• Jul 2022 - Present

• Develop and execute digital marketing campaigns across all digital channels. • Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS), and adjust strategies as needed to optimize performance. • Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth and improvement. •Collaborate with cross-functional teams, including designers, content creators, and web developers, to ensure cohesive and effective messaging and branding across all digital touchpoints. • Manage website and digital media content, ensuring that all content is up-to-date, engaging, and optimized for search engines. • Implement and manage marketing automation and lead nurturing programs to improve lead generation and customer retention. • Develop and manage budgets for digital marketing campaigns, ensuring that all spending is in line with overall business goals and objectives. • Generate reports and present findings and recommendations to senior leadership and stakeholders on a regular basis. • Organize and orchestrate photoshoots across the country, shooting local talent that best represents Matthew's personas based on each specific region's data. Show less

Marketing Manager

• Mar 2019 - Sep 2020

Budgeting & Planning • Direct report to Managing Director Rob Beilby • Develop marketing & advertising calendar alongside store managers, Franchisees, & leadership. • Monthly reporting & recommendations. • Develop & maintain customer databases. Media Purchasing • Negotiates day-to-day media buys • Work with and coordinate radio & TVC production Management of Marketing Production • Plan & budget all digital marketing campaigns • Prepare media ads & promotional material • Oversee any future website development & CX • Assist with the coordination of the photography schedule. • Deliver all POS material for franchises. Competitor Analysis • Report monthly on competitor media activity & intel Branding & development • Develop a brand that shows thought-leadership & highlights Target as an employer of choice Management • Build close relationships with key suppliers & strategic marketing partners. • Manage a team of in-house specialists, including: Studio Manager, Graphics designer, Marketing Executive & Studio assistant • Foster strong relationships with franchisee’s & branch managers regarding marketing & advertising. Show less

Marketing Manager

• Jan 2018 - Mar 2019

Developing all marketing activities across Perpetual Guardian to reflect an ever-shifting evolution in digital. Pitch to Production • Direct report to CEO Angela Vale. • Manage the development & launch of 2x websites. • Supported Angela in the pitch, launch & development of the digital start-up Footprint NZ. • Manage product & service development via persona & case study research - map out the avg. Kiwi’s Estate Planning journey. • Develop tone of voice & brand that’s unique to the industry. • Managed & designed the creation of CX workflows across a new digitalized product. • Create rich media marketing strategies & content designed to change “locked-in ”consumer behavior. • Managed partnerships between 3x charities to create the Footprint “Give & Get Back” programme. Management & Media • Dale Carnegie Leadership Training & Award for best concept. • Develop & maintain customer databases. • Plan & budget all marketing campaigns • Prepare media ads & promotional material • Oversee any future website development & CX • Build close relationships with key suppliers & strategic marketing partners. • Manage a team of in-house specialists, including: Communications Advisor & Product Developer. Show less

Digital Marketing Manager

• Jan 2018 - Mar 2019

The role of Marketing Manager was exclusively offered as part of the restructure of Perpetual Guardian in July 2018 - making way for the launch of a new start-up geared to change an entire industry. Footprint was established as a push for digitalising Wills across Aotearoa - making it more accessible for all. Working alongside a fantastic small team we delivered the research & projections that would propel Footprint NZ through Board from concept into reality in May 2018. It wasn’t the easiest brand to razzle-dazzle, as the topic of death required delving into Aotearoa’s diverse cultural landscape. Our preparation & research led the charge in developing a marketing strategy that was customer centric, but also heavily educational in order to push behavior change. The heart & soul of Footprint was it’s social enterprise - ensuring our values & beliefs as a company were reflected throughout the service itself & the story we told. Together we’ve written a brand story unlike any other. Show less

Digital Marketing Specialist - Independent Contractor

• Aug 2016 - Jan 2018

Working alongside CEO/Founder Judit Maireder in providing campaign strategy, content, campaign set-up, reporting, and optimisations across all YBrand clients. Working alongside CEO/Founder Judit Maireder in providing campaign strategy, content, campaign set-up, reporting, and optimisations across all YBrand clients.

Digital Marketing Specialist - Independent Contractor / Photographer / Artist

• Apr 2016 - Jan 2018

Contracting under my own marketing agency & brand called ZSC Creative. Setting up send-to-end marketing solutions from product photography, through to digital marketing strategy, digital implementation across social channels, and optimization and reporting for big and small businesses. During this time I also contracted alongside CEO/Founder Judit Maireder in providing campaign strategy, content, campaign set-up, reporting, and optimisations across all YBrand clients. Contracting under my own marketing agency & brand called ZSC Creative. Setting up send-to-end marketing solutions from product photography, through to digital marketing strategy, digital implementation across social channels, and optimization and reporting for big and small businesses. During this time I also contracted alongside CEO/Founder Judit Maireder in providing campaign strategy, content, campaign set-up, reporting, and optimisations across all YBrand clients.

Channel Marketer

• Aug 2015 - Apr 2016

Implementing, managing, monitoring, and reporting on client media projects, as well as assisting with media planning and strategy. Working with Adwords, Google SEM, Google Analytics, Facilitate, Facebook, Twitter, and LinkedIn, as well as creating and trafficking Adserving tags. Implementing, managing, monitoring, and reporting on client media projects, as well as assisting with media planning and strategy. Working with Adwords, Google SEM, Google Analytics, Facilitate, Facebook, Twitter, and LinkedIn, as well as creating and trafficking Adserving tags.

Editor

• Apr 2015 - Jan 2016

Digital marketing

• Nov 2014 - Feb 2015

Producing creative content for social media, and managing online communities. Producing creative content for social media, and managing online communities.

Contracts Administrator

• Aug 2012 - Aug 2013

Office Administration and maintenance, which required knowledge in contracting and engineering. Office Administration and maintenance, which required knowledge in contracting and engineering.