Zan Guo

Product Team Lead at 乐信
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Contact Information
Location
Shenzhen, Guangdong, China, CN
Languages
  • English Professional working proficiency
  • German Elementary proficiency

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Experience

    • China
    • Insurance
    • 1 - 100 Employee
    • Product Team Lead
      • Aug 2021 - Present

      1. Fenqile App Traffic Distribution Through fine-tuned operation of homepage traffic distribution, bringing in millions of cash GMV per day a. Product Capability: Fenqile App 7.0 redesign, establishing a product architecture that supports personalized operation configuration for thousands of users, modular page assembly, page personalization, module personalization, and material personalization. In the process of adjusting the diversion strategy, the development team had zero resource input. b. Operations: User fine-tuned operation based on business, user lifecycle, and risk management, bringing in over 3 million GMV per day. c. Function and marketing scenario capabilities building, establishing standard function diversion and operation SAB activity capabilities. d. Automated data capability building, constructing a unified data reporting SDK, achieving automatic reporting of APP-level and page-level, and automating the evaluation of the impact of functions and operations on the entire station's GMV. e. Explore the second distribution gameplay of traffic path and increase 1 million +/day GMV through the calendar scenario. 2. Platform Capability Building a. Touch platform, built a group-wide touch platform from scratch, improving operational efficiency by more than 20%, and have reached over 10 million users since its launch. The reconstruction of the SMS channel has reduced costs by more than 1 million per year. b. APP Factory, automated APP creation->iteration->development->testing->one-click packaging of multi-channel packages->one-click shelf listing for 12 APPs, saving 0.5 operational manpower for the entire company. c. Activity platform, integrated automated material generation->create Star River activity pages->advertising distribution->UVE algorithm distribution->automated output of the entire process, SAAS-supported for the entire group's business. 3. Responsible for managing a team of 5 people. Show less

    • China
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Product Lead
      • Aug 2019 - Aug 2021

      Responsible for OnePlus service/user product, including member/point/account related business, and won the company’s business breakthrough award 1. Incubated the RedCableClub membership system in India, from device sales to account-based user operation, with a penetration rate of 60%. 2. Integrated OS, community, and store member touchpoints to expand user operation scale to millions and DAU to hundreds of thousands. 3. Build a benchmark for paid membership services, connecting internal insurance and cloud services and partnering with Amazon/Uber to launch RCC Pro paid members with a penetration rate of 1%. 4. Incubated points business based on the group's central platform, constructed brand points/fan malls, supplied third-party integrated vendors QC coupons and fan-exclusive physical peripherals (Swiss Army Knife), with a monthly penetration rate of 10%. 5. Tried and validated Discovery content, RCC Day, Co-Create, Quiz, and other operational approaches, achieving an overall monthly penetration rate of 20%+. 6. Built a team of 5 people, promoted agile iterative processes, established a collaborative process with the local operations team in India, and won the company's business breakthrough award. Show less

    • Senior Product Manager
      • May 2016 - Aug 2019

      1. Responsible for the public comment community forum, incubating consumer decision-making product merchant Q&A, DAU million level, main issues include a) Merchant Q&A is adapted to the dual platform of Meituan Dianping, which increases the supply & consumer side supply, increases the data volume by 3 times, and promotes access to 90% of categories b) The supply side connects to the comment butler, expands the merchant's answer supply, balances B&C information, and merchants provide 10% high-quality answers c) Anti-spam, filtering from pre/middle/post UGC, including user permission control, docking risk control, category blacklist, and 90% spam reduction 2. Parent-child trading industry products, responsible for improving the efficiency of parent-child amusement decision-making a) Improve supply: obtain and analyze information through crawlers, monitor the supply of competing SKUs and business cooperation, and guide sales negotiations Analyze the cross-category scenes of parent-child, open up the supply chain of Maoyan through the interface, and access the supply of parent-child performances b) Increase decision-making information: Through analyzing the pain points of the amusement industry, reforming the business details page, revealing important information in a structured manner, and coordinating operations to supplement and improve information, increasing the closed-loop conversion rate by 11.3% c) Build a parent-child marketing platform, enhance C-end sales capabilities, match B&C transactions, and provide hierarchical marketing promotion and pop-up marketing support on the parent-child channel homepage, provide high-quality activities and supplies with a large traffic entrance, and marketing pop-ups during the event Account for 90% of transaction volume 3. Performance of 2 S and 2 A during the work period, won the business group team breakthrough award Show less

    • United States
    • Warehousing
    • 1 - 100 Employee
    • ISVe Technical Consultant
      • Jul 2011 - Feb 2013

      ISV Engineering (ISVe) makes key Oracle partner applications run best on the Sun/Oracle combined platform. - ISV Ecosystem – ensure that Sun/Oracle has a complete ecosystem of ISVs and IHVs in key markets - Discovery - find technology synergies with application partners - Technology Adoption – assist ISVs in adopting Sun/Oracle technology - Technical Sales Enablement – produce documentation and tools that increase confidence and remove barriers to sales with ISV apps on Sun - Feedback – track bugs or RFE's submitted by partners ISVe makes strategic areas of the Oracle Application portfolio run best on Sun servers and storage. - Drives and contributes to the integration and adoption of Oracle & Sun technologies within DBMS, FMW, Applications, and Vertical Industries to make our combined solution “Software Hardware Complete” Show less

    • Solaris Storage Driver team intern
      • Mar 2011 - Jun 2011

      *To learn features about Solaris

Education

  • Beijing University of Post and Telecommunications
    Bachelor, Computer Science and Technology
    2007 - 2011

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