Experience

Paras Digital

• Indonesia
• Software Development
• 1 - 100 Employee

• Marketing Project

  • Apr 2022 - Present

  Responsibilities: - Planning, managing, and executing projects related to monthly marketing campaigns for the community. - Ensuring the campaign’s execution by working closely with the Marketing Project Team, the Social Media Team, Community Lead, Business Development Team, and the Web Developers’ Team. - Creating promotional copies for the marketing campaign assets (publications, marketing emails, Social Media platforms) and the brief & mockups for campaigns’ creative assets. - Performing thorough market research and competitive analysis to understand the product value proposition and generate new campaign initiatives. - Driving marketing initiatives to increase market performance, product visibility, website activities, and new users. - Aiding the growth of the NFT creator and web3 game developer partners (collections and games) by planning, managing, and executing specific co-marketing campaigns in our platforms and community. Contribution to the team: - Enhancing the company’s branding strategy by ensuring all marketing material is in line with our brand identity. - Redesigning co-marketing plan for the partnerships with NFT creators. Show less



J.CO Donuts and Coffee

• Hong Kong
• Food and Beverage Services
• 1 - 100 Employee

• International Marketing Communications

  • Feb 2019 - Mar 2022

  Responsibilities: - Responsible for annual product planning and launching including new product suggestions through market study on the target market's taste and the culture. - Align with all the branches and franchises in other countries for new products and marketing campaigns. - Driving the creation of seasonal product concepts for compelling communication - Create and maintain the Standard Operating Procedures (SOP) of all products, including the translation, and the distribution for International Franchise, including Singapore, Malaysia, Philippine, Hong Kong, Saudi Arabia. - Create promotional copies for campaign & product related assets. - Writing clear, concise, and grammatically correct copies for J.CO website. - Proofreading and translating copy-related assets for J.CO website. - Ensure the product's standards are met and suitable for the local market taste by working closely with the QA, Product Marketing Teams, and the Indonesian Product Research and Development Team. - Create modules for specific regions to standardize production training. Projects and Contribution to the Team: - Successfully launched all new products for 2020 and 2021 in Indonesia and other countries’ franchises and branches. - Planned the names and the marketing campaigns for the new products of 2020-2022 in Indonesia and other countries’ franchises and branches. - Assisted the product launch and the marketing campaign for special events in other countries (Valentine’s Day, Mother’s Day, Breast Cancer Awareness Month, Diwali, Halloween, and Christmas). - Assisted the opening of over 20 new stores across Asia and the Middle East. - Assisted the UX for J.CO Stores’ website & app in all countries. - Created clear brief & mock-ups for marketing creative assets for annual product launching. Show less



PT Penerbit Erlangga

• Indonesia
• Book and Periodical Publishing
• 400 - 500 Employee

• Korektor

  • Feb 2018 - Feb 2019

  Responsible for creating content for and proofreading the English books for learning purposes. Responsible for creating lesson plans for English books for learning purposes as well as creating the concepts for English learning videos. Created online tests' content for the company's website for learning purposes. Responsible for creating content for and proofreading the English books for learning purposes. Responsible for creating lesson plans for English books for learning purposes as well as creating the concepts for English learning videos. Created online tests' content for the company's website for learning purposes.