Zakiya Alta Lee, MBA
Senior Associate at IDEA Fund Partners- Claim this Profile
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Experience
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IDEA Fund Partners
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Senior Associate
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Jun 2023 - Present
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The Clorox Company
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United States
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Consumer Goods
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700 & Above Employee
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Associate Marketing Manager
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Feb 2022 - Jun 2023
Durham, North Carolina, United States • Managed Renew Life's $25M A&SP budget and ensured all line items were within projected spend to close the year. • Accelerated master brand strategy by ensuring a successful packaging transition to new look/feel across 50+ SKUs. • Own cleanses strategy including product assortment, positioning, and packaging. • Deliver monthly Topline report to ensure business unit has a clear perspective on our performance within FDM, AMZ, HFS, WFM, and DTC channels. • Conduct IRI ad-hoc analyses… Show more • Managed Renew Life's $25M A&SP budget and ensured all line items were within projected spend to close the year. • Accelerated master brand strategy by ensuring a successful packaging transition to new look/feel across 50+ SKUs. • Own cleanses strategy including product assortment, positioning, and packaging. • Deliver monthly Topline report to ensure business unit has a clear perspective on our performance within FDM, AMZ, HFS, WFM, and DTC channels. • Conduct IRI ad-hoc analyses to identify areas of opp + risk. Show less
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ZProPrep®
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United States
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Education
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Owner
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2014 - Feb 2022
Atlanta, Georgia Training company for women transitioning into pro sports as in-game entertainers/fan experience. • Responsible for all aspects of Sales and Marketing, P & L, Customer Service, and Client Retention for North America. • Developed and led a series of 6-week training camps nationwide for 500 prospective pro NFL/NBA game day entertainers, resulting in a 50% increase in revenue over a three-year period. • Hire and evaluate over 15 vendors, marketing specialists, teachers, and contractors… Show more Training company for women transitioning into pro sports as in-game entertainers/fan experience. • Responsible for all aspects of Sales and Marketing, P & L, Customer Service, and Client Retention for North America. • Developed and led a series of 6-week training camps nationwide for 500 prospective pro NFL/NBA game day entertainers, resulting in a 50% increase in revenue over a three-year period. • Hire and evaluate over 15 vendors, marketing specialists, teachers, and contractors annually. • Manage all aspects of program operations for 3 national special events annually overseeing corporate sponsorships, travel, venue rentals, budget, and hiring of staff. • Successfully sold the “Sidelines” documentary series about the company resulting in the E! network purchasing the pilot. http://www.zproprep.com/ Show less
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Entertainment Specialist
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2018 - Jul 2019
Greater Atlanta Area Provided in game entertainment for all Atlanta games Led a team of 15 professionals in order to increase the fan experience and increase company sales. Managed/allocated the team budget *Partnered with leadership in the planning and execution of pre-game entertainment and in game appearances
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Finn Partners
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United States
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Advertising Services
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700 & Above Employee
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Presenter (Educational)
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2013 - 2016
Greater Los Angeles Area Educated LA county school children (public and private) on complex environmental concepts Maintained educational standards set forth by the L.A. county department of Public Works Participated in county program presentations and reviews Assisted in developing/maintaining positive relationships with various schools Assisted in training new hires
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Atlanta Hawks
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United States
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Spectator Sports
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400 - 500 Employee
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Cheerleader and Co-Captain
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2010 - 2012
Greater Atlanta Area Collaborated with Harry the Hawk in Harry's 123 Healthy Me school Assembly Outreach Program Educated students on the importance of healthy eating and exercise Coordinated/Coached Junior Hawks Team Represented the organization on various radio programs Traveled internationally to represent team for special events Entertained audience through dance during home games Served as a brand ambassador within the community Assisted in creating choreography for the team
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Dance Team Coach and Choreographer
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2007 - 2009
Greater Atlanta Area Supervised and mentored a team of 20 dancers Managed obtaining new sponsorships and yearly retention Partnered with leadership in developing and executing the team’s marketing strategy Managed/allocated the team budget Choreographed all dance routines performed during games
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Record Label Intern
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2006 - 2007
Greater Atlanta Area Coordinated travel for CEO and Owner Assisted with out of town performances Performed Administrative duties of the office
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Cheerleader
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2005 - 2007
Greater Atlanta Area
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Education
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Duke University - The Fuqua School of Business
Master of Business Administration - MBA -
Florida State University
Bachelor’s Degree, Fine Arts / Minor: General Business Administration