Founder, Marketing Director & Communications Consultant

• Mar 2012 - Present

I help CEOs and businesses tell their story through brand communications, marketing, public relations, strategy, and content writing services. I help CEOs and businesses tell their story through brand communications, marketing, public relations, strategy, and content writing services.

Director Marketing Communications

• Apr 2022 - Feb 2023

• Created a community development strategy focused on influencer activation, expert investor onboarding, customer feedback and social media content management • Track metrics by managing weekly reports including Influencer conversion report, influencer content calendar, social media engagement report, social media competitor analysis, and weekly social media report. • Reached out to influencers, businesses, expert investors, and agencies to negotiate partnership opportunities. • Draft contracts, proposals and manage stakeholders • Manage social media content creation and communication across all platforms • Contributed to 1,300% increase in conversion in Q2 compared to Q1 Show less

Corporate Communications Manager

• Jan 2021 - Apr 2022

Overseeing digital marketing initiatives for Apparel Group and retail brands. Brands I am responsible for include F5 Global, Club Apparel and the personal branding of the Founder & Chairwoman. I head weekly marketing meetings with the regional brand marketing managers and provide marketing support to +75 fashion, beauty, and lifestyle retail brands. My tasks include managing and creating social media calendars, conducting digital audits, managing the websites, organizing in-person employee engagement campaigns with CSR and HR and managing the corporate creative and digital team. In addition, I also prepare PR communication, write the script for PR speaking sessions, manage corporate English communication and write press articles. Show less

Marketing Manager

• Oct 2019 - Dec 2020

• Developed annual B2C and B2B marketing strategies and implemented new product categories into the business concept (Vegan, Artesian and Gluten-free food) • Business development for B2B accounts; secured contracts with government entities including Souq Al Jubail, Sharjah Asset Management and Abu Dhabi Agriculture and Food Safety Authority), including onboarding Artisanal food suppliers • Relaunched brand identity by designing marketing collateral, corporate presentations, logo, product packaging, roll-up banners and implementing updated brand guidelines • Managed development of UX UI in collaboration with the IT team to improve user experience on the website and App; designed all UX UI artwork and provided written content • Created visual and written content for social media, Email marketing and weekly blog articles • Conducted interviews with partner local chefs and farmers to gather digital content for UX UI • Hired and managed two interns to help with overall marketing initiatives • Organized the launch of the FreshOnTable Souq platform at Larte restaurant; featuring a partner chef to create a three-course meal using local ingredients Show less

Marketing and Operations Manager

• Jun 2017 - Jun 2019

• Increased patient count in 18 locations from 2,150 to 2,454 patients between April 2017 - 2018, resulting in over 14% increase in revenue growth. AC Hamilton clinic patient count increased from 11 to 110 patients between April 2017 - 2018, resulting X10 overall growth • Launched @ac_chiropractors Instagram, YouTube and Twitter; created and designed IG posts, videos and Stories using Photoshop and iMovies. Instagram following grew to around 6,000 followers as of Sept 2018 • Developed weekly social media campaigns with each practitioner, edited video content using iMovies, copywriting to simplify technical medical language and established partnership opportunities with affiliated brands, sports leagues and associations (i.e. NHL, Athlete's Institute Basketball, Hamilton Bulldogs OHL, BioSteel, Nature’s Emporium and Gary Roberts HIPT) • Oversee HR tasks, manage scheduling, interviewing and screening of new practitioners; coordinate with stakeholders and practitioners towards establishing new clinic locations and inventory management Show less

Marketing Manager

• Mar 2015 - Aug 2016

Responsible for providing global marketing support for wealth managers, initiate partnerships and marketing campaigns, create Email marketing newsletters, film and create content, organise events, look after inventory, coordinate with suppliers and manage the in-house marketing team. • Developed and published over 50 Client Review videos by organizing client interview sessions, liaising with the finance dept., wealth managers in Dubai, Singapore, Abu Dhabi and Qatar • Social media management: Instagram, Facebook, LinkedIn, Twitter and YouTube • Managed WordPress CMS and optimized landing pages • Creating content and marketing collateral for global branches using Photoshop, Illustrator, InDesign and editing videos using iMovies • Organized sponsorship and partnership events to generate leads • Managed Email marketing campaigns and monthly GBS newsletter by publishing unique landing pages, initiating exclusive offers with partners and creating weekly blog posts to improve on-page SEO and off-page SEO strategies Show less

Marketing Manager

• Jun 2014 - Mar 2015

Marketing Executive

• Aug 2013 - Jun 2014

Digital Marketing Executive

• Sep 2012 - Aug 2013

Internship

• Aug 2011 - Oct 2011