Zaki Vithen

E-commerce Marketing Specialist at Cotonshoppen.dk
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Contact Information
Location
DK
Languages
  • Engelsk Native or bilingual proficiency
  • Danish Native or bilingual proficiency

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5.0

/5.0
/ Based on 2 ratings
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Thi Thu Thuy Nguyen

It is with great pleasure that I write this recommendation for Zaki - a great former colleague and a competent leader whom I had the chance to work with at TRG International. Not only was Zaki trusted with a huge project at TRG, but he managed the project with great responsibilty. He was never afraid of new challenges nor did he lack the motivation when under pressured situations. Zaki is known for his contagious mood, big smile and friendly personality - and once you've gotten to know him, you'll never forget this great person! Sincerely, Thuy Nguyen

James Garbutt

Zaki isn’t just a good colleague and a good leader, but also a good friend. During our work at TRG he was a great leader to me and others, he’s good at listening to feedback and always asks everyone’s opinion about what we are trying to accomplish during work. He has an ability to create a pleasant and relaxing work environment without sacrificing work efficiency. This contributes to a motivating work environment which doesn’t become stressful under pressure, but remains calm and collected. This environment which is created in his presence is something very valuable, and it helps a lot when the going gets rough. Zaki is also great at leading by example, he won’t ask you to do something he wouldn’t do himself, he does know his own limits and doesn’t try to impose himself on your tasks, and he never micromanages. All in all, if I were in the trenches, 3 ft in mud, I would want Zaki to be there to lead us forward.

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Credentials

  • Email Marketing
    HubSpot Academy
    May, 2019
    - Sep, 2024
  • Inbound Marketing
    HubSpot Academy
    Jan, 2019
    - Sep, 2024
  • Inbound
    HubSpot Academy
    Dec, 2018
    - Sep, 2024
  • Social Media
    HubSpot Academy
    Nov, 2018
    - Sep, 2024
  • Contextual Marketing Certification Course
    HubSpot Academy
    Jul, 2019
    - Sep, 2024

Experience

    • Denmark
    • Retail
    • 1 - 100 Employee
    • E-commerce Marketing Specialist
      • Jan 2020 - Present

      Digital Marketing Specialist hos Cotonshoppen.dk | CX | Indtægtsoptimering | Raptor | Google Ads, Analytics & Facebook Ads | E-mail Markedsføring | CMS: GoldenPlanet Som en del af Cotonshoppen.dk teamet, der sælger hundeartikler, arbejder jeg bl.a. med: 🔹 Webshop CX optimering: Fokuserer på at forbedre kundeoplevelsen og brugeroplevelsen for at øge salget. 🔹 Indtægtsoptimering: Anvendelse af Raptor for at bedre at vise de rette produkter til den enkelte kunde for øget basket size. 🔹 Google Ads, Analytics & Facebook Ads: Styrer effektive annonceringskampagner for at øge trafik og konverteringer. 🔹 E-mail markedsføring: Udarbejder målrettede og engagerende e-mail-kampagner for at fastholde og udvide kundebasen samt automations. 🔹 CMS: GoldenPlanet: Administrerer og opdaterer webshoppen ved hjælp af GoldenPlanet-platformen for at sikre en problemfri brugeroplevelse. Jeg er dedikeret til at skabe en førsteklasses online shoppingoplevelse for hundeelskere og deres firbenede venner. Show less

    • Denmark
    • Wellness and Fitness Services
    • Marketing Manager
      • Apr 2012 - Present

      Co-Founder & Co-Owner at vipra | natural choices | Digital Marketing Strategist | eCommerce Specialist | Brand Builder | Product Developer | Customer Champion At vipra | natural choices ApS, I leverage my expertise in digital marketing and eCommerce solutions to drive business growth, including: 🔹 Inbound Marketing: Crafting content strategy and creation to attract and retain customers. 🔹 SEO: Optimizing for organic traffic and bolstering online presence. 🔹 Automation: Streamlining processes with Hubspot and email marketing. 🔹 Contextual Content: Creating personalized, relevant content for each individual. 🔹 CMS: Mastering WordPress/WooCommerce, Magento 2, Shopify & OpenCart. 🔹 MailChimp & Klaviyo: Building a revenue channel to increase revenue and CLV. 🔹 Hubspot: Harnessing data-driven strategies for comprehensive revenue growth. 🔹 Google Ads & Facebook Ads: Executing targeted advertising campaigns. 🔹 Google Analytics 3 & 4: Monitoring and analyzing website performance. 🔹 SMM Strategy: Developing effective social media marketing plans. 🔹 Webshop Optimization: Enhancing conversion rates through continuous improvement. 🔹 Solutions-Driven: Actively seeking innovative solutions to boost sales. In addition, I excel in: 🔹 Product Development & Branding: Crafting compelling products and brand identities. 🔹 Customer Support & Engagement: Fostering strong relationships with customers. 🔹 Adobe Creative Suite: Utilizing design tools to create visually appealing assets. Show less

    • Singapore
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Feb 2018 - Jan 2019

      Digital Marketing Specialist at TRG International | Website Growth & Optimization | Multi-brand Integration | Lead Generation | WordPress | HubSpot CMS | Google Analytics | Sumo | JIRADuring my tenure at TRG International, I contributed to:🔹 Website Growth: Expanding and optimizing the company website to seamlessly incorporate all TRG International brands.🔹 WordPress: Building and enhancing the company website using WordPress and closely together with HubSpot for optimal lead generation and management.🔹 HubSpot CMS: Effectively utilizing HubSpot's CMS to help funnel engaging and conversion-focused content.🔹 Google Analytics: Leveraging data analysis to identify areas of improvement in CX and UX, driving informed optimization decisions.🔹 Sumo: Implementing Sumo tools to enhance lead generation and customer engagement.🔹 JIRA Project Planning: Collaborating with the in-house team using JIRA for efficient project planning and execution.My diverse digital marketing skillset and commitment to growth helped elevate TRG International's online presence and drive lead generation. Show less

    • Marketing Intern
      • Jul 2017 - Feb 2018

      Project Leader & Digital Marketing Specialist at TRG International | Website Creation & Optimization | Multi-brand Integration | Team Leadership | WordPress | WooCommerce | HubSpot | Google Analytics | SMM | Sumo | Adobe | JIRAAt TRG International, I played a dual role as both Project Leader and Digital Marketing Specialist:🔹 Project Leadership: Led a team of 5 interns, planning and executing the creation of a new company website that seamlessly integrated all TRG International brands and optimized the online presence.🔹 Digital Marketing: Implemented diverse strategies, including WordPress, WooCommerce, HubSpot, Google Analytics, SMM, Sumo, and Adobe tools, to drive engagement and conversions.🔹 Cross-functional Projects: As a Project Manager, I contributed to various company initiatives beyond digital marketing, ensuring successful outcomes and effective resource allocation.🔹 JIRA: Utilized JIRA for efficient project planning, tracking, and collaboration across teams.My effective leadership and diverse digital marketing skills contributed to the growth and success of TRG International's online presence and overall business objectives. Show less

    • New Zealand
    • Wellness and Fitness Services
    • Online Distributor
      • 2001 - Nov 2018

      Online Distributor & Entrepreneur | Dietary Supplements | Google Ads | Google Analytics | SEO | Email Marketing | OpenCart | Adobe | Business Growth | Foundation for vipra | natural choicesAs an Online Distributor for a New Zealand-based dietary supplements company, I honed my skills in entrepreneurship and digital marketing, including:🔹 Google Ads: Utilizing targeted advertising campaigns to drive traffic and sales.🔹 Google Analytics: Leveraging data analysis to optimize website performance and inform marketing strategies.🔹 SEO: Implementing effective search engine optimization techniques to improve organic search visibility.🔹 Email Marketing: Employing MailChimp to create a cost-effective and impactful marketing channel.🔹 OpenCart: Managing the eCommerce platform to create an efficient and user-friendly online shopping experience.🔹 Adobe: Utilizing Adobe tools to enhance design and branding elements.This experience laid the foundation for my entrepreneurial journey, teaching me the essentials of running a business during the early days of digital marketing, fostering growth, and mastering marketing skills. These lessons ultimately led to the creation of my current company, vipra | natural choices. Show less

    • Xtend-Life Nordic Franchisee
      • Feb 2010 - Apr 2013

      Xtend-Life Nordic Franchisee | Exclusive Distributor | Product Development | Regulatory Compliance | Design | European Website Creation | Scandinavian & German MarketsAs the Xtend-Life Nordic Franchisee, I successfully managed the initial planning for the exclusive distribution of Xtend-Life dietary supplements across Scandinavian and German markets. Key responsibilities included:🔹 Product Development: Collaborated with Xtend-Life on developing dietary supplements tailored to the European market.🔹 Regulatory Compliance: Secured product approvals from national food agencies, ensuring adherence to regional regulations and guidelines.🔹 Design: Overseeing graphical layout and design of product packaging, reinforcing a consistent and appealing brand identity.🔹 European Website Creation: Developed a user-friendly and informative website to promote and sell Xtend-Life products in the target markets. Show less

    • Denmark
    • Retail
    • 700 & Above Employee
    • International Retail Support Manager
      • Aug 2012 - Apr 2015

      International Retail Support Manager at Søstrene Grene | Store Launch Coordination | Franchisee Liaison | Expansion Projects | Store Optimization | Customer Analytics During my tenure as an International Retail Support Manager at Søstrene Grene, I focused on: 🔹 Store Opening Coordination: Spearheaded new market expansions, overseeing the entire store launch process while serving as the liaison between franchisees and internal teams. 🔹 Staff Training & Support: Ensured comprehensive training, work schedule and budget reviews for smooth store operations. 🔹 Problem Solving: Proactively addressed and resolved any challenges during store openings, ensuring timely launches. 🔹 Store Optimization: Assisted existing stores with ongoing support and optimization initiatives for enhanced customer experience. 🔹 Expansion Projects: Acted as Project Manager for market expansions in Japan, France, and Spain. 🔹 Fixture Optimization: Collaborated on selection, development, and improvement of store fixtures to enhance customer experience while reducing franchisee costs. 🔹 Customer Analytics: Implemented video-based people tracking systems for real-time data analysis of shopper behavior, enabling informed optimization decisions in new markets. My commitment to data-driven strategies and effective communication facilitated successful store openings and ongoing support for Søstrene Grene's global presence. Show less

    • Store Manager
      • 2010 - 2012

      Store Manager (2010) at Søstrene Grene | Expansion Team Member | New Store Openings | Franchisee Support | Denmark, Iceland & NorwayAs the Store Manager of the largest Søstrene Grene location in 2010, I embraced a variety of responsibilities:🔹 Store Management: Oversaw daily operations, staff management, and customer service in Søstrene Grene's flagship store, ensuring a seamless and enjoyable shopping experience for our clientele.🔹 Expansion Team: Actively participated in a dedicated team responsible for new store openings in Denmark, Iceland, and Norway.🔹 Planning & Coordination: Collaborated on project planning, resource allocation, and strategy implementation for successful store launches in target markets.🔹 Franchisee Support: Provided ongoing assistance and guidance to new franchisees, ensuring a strong start and continued success.Through strategic planning and exceptional team collaboration, I contributed to the growth and success of Søstrene Grene's expanding retail footprint. Show less

    • Deputy Store Manager
      • 2004 - 2010

      Deputy Store Manager at Søstrene Grene | Staff Management | Store Design Planning | Inventory Control | Expansion Team | Denmark & NorwayIn my role as Deputy Store Manager at Søstrene Grene, I was responsible for:🔹 Staff Management: Supervising and supporting store personnel, ensuring a productive and collaborative work environment.🔹 Store Design Planning: Overseeing store layout and design, creating an inviting and engaging shopping experience for customers.🔹 Inventory Control: Managing goods and stock, ensuring optimal product availability and efficient stock management.🔹 Expansion Team: Serving as an integral part of the team responsible for opening new stores in Denmark and Norway, contributing to Søstrene Grene's growing retail presence. Show less

    • Warehouse Store Manager
      • 1998 - 2004

      Warehouse Manager at Søstrene Grene | Staff Management | Daily Operations | Optimal Product DisplayIn my role as Warehouse Manager at Søstrene Grene, I focused on:🔹 Staff Management: Overseeing and leading the warehouse team, fostering a positive and efficient work environment.🔹 Daily Operations: Managing the day-to-day functions of my assigned department, ensuring smooth operations and timely product availability.🔹 Product Display: Optimizing goods placement, creating an appealing and organized presentation that enhances the shopping experience for customers.My diligent management and commitment to operational excellence contributed to the overall success of Søstrene Grene's retail performance. Show less

Education

  • Erhvervsakademi Aarhus | Business Academy Aarhus
    Bachelor in Ecommerce Management, Ecommerce Marketing
    2018 - 2020
  • Erhvervsakademi Dania
    Academy Profession in Commerce Management, International Business/Trade/Commerce
    2016 - 2018
  • Erhvervsakademi Dania
    Digital Marketing, Digital Marketing
    2016 - 2017
  • Erhvervsakademi Dania
    Export and Internationalization, 7
    2016 - 2017
  • Erhvervsakademi Dania
    International Commerce, 12
    2016 - 2017
  • Langkaer Gymnasium STX, HF & IB World School
    The Higher Preparatory Examination
    1996 - 1999
  • Aarhus Business College
    Mangement
    2010 -

Community

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