Business Development Manager

• Oct 2022 - Present

Senior Marketing Manager - Video Games

• Oct 2017 - Oct 2022

Marketing Manager

• Feb 2015 - Oct 2017

Marketing • Responsible for Developing, Implementing and Executing Marketing and Trade Marketing Plans for all publisher titles. • Coordinate with Sales Managers and Product Managers to understand and provide Marketing input to the trade marketing plan. • Liaise with Publisher Marketing teams to obtain the required assets for the Agencies and to ensure that all Marketing material is compliant with Publisher and Brand Guidelines PR • Coordinate with the Publishers regarding press releases to ensure that local press get the relevant information. • Manage the Publisher Assets and Code to ensure that the required information is sent to the relevant Media, to maximize product exposure to the consumer. Event Management • Work with Event Partners to Develop and Execute Annual UAE Gaming Events, ensure that these are planned effectively so that execution is done effectively within the agreed timescales and budget • Coordinate with Event organizers in KSA and Emerging Markets, to ensure that Red publishers are represented effectively and if Code is required ensure the security of the Code. • Identify opportunities to be included in or to Initiate Events that will increase consumer awareness of the publisher brands and titles. Operational • Develop, implement and ensure compliance to all RED polices and standard operating procedures, specifically Marketing, Event and PR and actively manage any compliance issues. • Produce a Marketing budget for Events and PR Activity. • Provide the COO with a report that identifies a breakdown of spend per activity for all Trade marketing, providing title specific information, coordinating with the Finance Department to ensure accurate information • Ensure that the relationships between all departments within the company are strong and that there is continuous effective communication; support the resolution of any internal conflict. Show less

Trade Marketing: Catalogue, Certification and Database Officer

• Apr 2010 - Jan 2015

- Representing the passenger car, 4x4 and light truck segment of the business unit within the AIM zone (consisting of all countries in Africa, India & Middle Eastern zone) - Maintaining Catalogues, Pricing and Data books for the Middle East, India and Africa Markets. - Appointed project manager for the launch of the new EXM2 tyre, overseeing all business segments including forecasting, supply chain, customer service, finance, commercial aspects, marketing as well as the launch event itself taking place in different countries. - Creation of a zone online portal to communicate the latest POS material, technical brochures and videos/animations created at a central level. - Managing and coordinating a “Boutique” bulk ordering process from the supplier’s management to the delivery including forecasting, logistic, and finance aspects for more than 80 countries. (Order system to help the AIM countries with their promotional, print and POS needs according to the brands guidelines) - In charge of Product launches: in association with the technical team and creative agencies, creation of POS material and event material such as videos/animation, goodies design, flyers, product leaflets, posters, etc. Show less

Marketing Specialist

• Jan 2008 - Mar 2010

- Responsible for coordinating department wide development and the implementation of a comprehensive marketing plan and marketing budget. - Coordinate department, program, and facility advertising with all appropriate media for all daily activities and special events. - Create and implement a comprehensive marketing campaign for departments and programs. - Conduct market research in the form of surveys, focus groups, and market meetings for the development of marketing strategies, new service programs and customer service evaluation. - Coordinates the design, layout, printing, and distribution of season program brochures. - Assist the management in creating annual marketing strategy by providing market intelligence. - Identify marketing opportunities through all possible channels to maximize 3M's presence in the market - Build and manage the annual marketing budget with events, seminars, advertisements - Execute the planned marketing events through local sales team. - Assist with the development and management of the brands built by the organization. - Content development of marketing tool. Show less