Zaki Jufri
Content Marketing & Strategy Lead, Digital Marketing at Sentosa Development Corporation- Claim this Profile
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English Full professional proficiency
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Malay Native or bilingual proficiency
Topline Score
Bio
Credentials
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Professional Certificate: Future Scenarios (Advanced Course)
Hyper IslandMay, 2022- Nov, 2024 -
Professional Certificate: Radical Perspectives (Fintech) Advanced Course
Hyper IslandMar, 2022- Nov, 2024 -
Professional Certificate: Leading Teams (Advanced Course)
Hyper IslandJan, 2022- Nov, 2024 -
Professional Certificate - Intelligent Machines (Advanced Course)
Hyper IslandNov, 2021- Nov, 2024 -
NICF - FUNDAMENTALS OF BLOCKCHAIN FOR BUSINESS PROFESSIONALS
NTUC LearningHubAug, 2021- Nov, 2024 -
Digital Marketing
General AssemblyJun, 2015- Nov, 2024 -
Social Media Marketing
Institute of Systems Science, National University of SingaporeFeb, 2015- Nov, 2024 -
Certified Scrum Product Owner® (CSPO®)
Scrum AllianceJan, 2022- Nov, 2024 -
Certified ScrumMaster® (CSM®)
Scrum AllianceDec, 2021- Nov, 2024
Experience
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Sentosa Development Corporation
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Singapore
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Hospitality
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300 - 400 Employee
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Content Marketing & Strategy Lead, Digital Marketing
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Apr 2018 - Present
I manage digital and social content strategy, content creation, marketing and production; SEO strategy on owned B2C digital and social channels to drive travel intent, and inspire visits to Sentosa, Singapore's getaway island. I manage digital and social content strategy, content creation, marketing and production; SEO strategy on owned B2C digital and social channels to drive travel intent, and inspire visits to Sentosa, Singapore's getaway island.
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BBH Asia Pacific (Singapore)
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Singapore
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Advertising Services
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1 - 100 Employee
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Content Manager
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Mar 2017 - Feb 2018
Lead for Red Bull Asia Content Studio; managing social content across 10 markets in East Asia region. Lead for Red Bull Asia Content Studio; managing social content across 10 markets in East Asia region.
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SingTel Digital Media
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Singapore
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Technology, Information and Internet
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100 - 200 Employee
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Managing Editor | HungryGoWhere.com & Insing.com
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Sep 2016 - Mar 2017
• Editorial Strategy• Feature Writing• Special Projects• Copywriting• Content Marketing• Social Media Strategy & Marketing• SEO
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Digital Content Editor
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Mar 2011 - Sep 2016
Assist the Editorial Director to execute digital and social content strategies for SingTel’s lifestyle website inSing.com, with movies.insing.com and events.insing.com as my key verticals. My role includes:• Managing the operations of the assigned channel and content areas, ensuring usability and quality of the assigned channels and driving the portal usage and traffic. • Ensuring all assigned projects or initiatives are implemented on time and within the budget.• Editing content submitted by writers and freelancers. Write SEO-friendly headlines or teasers to increase readerships.• Reporting on assigned events and write feature stories for Events and Movies channels.• Working closely with product development, marketing and technology teams at Singtel and third parties on special projects and campaigns to drive traffic.• Working with other producers/editors and freelancers to develop or source for editorial content. • Evaluating and identifying appropriate partners / vendors to fulfill the requests of new portal initiatives. Managed external vendors or freelancers.• Managing and producing inSing.com's weekly newsletter to subscribers• Using social networks (Facebook, Twitter, Instagram) to market digital content and build communities• Using content management system or tools (CMS) to update content and manage day-to-day portal content production. • Creating editorial/advertorial guidelines and ensure the quality of editorial content is consistent.• Contributing to the development of portal design, content proposition and user interface across online and mobile platforms.Key achievements:• Developed new "Movies by inSing.com" app with product development and technology teams.• Grew audience and pageviews of movies.insing.com by 95% in FY2014, making it one of the top movie websites in Singapore.• Generated 17.5% increase in traffic to events.insing.com in FY2015• Developed and introduced a video component to inSing.com on Youtube (InSing TV)
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Asia City Media Group
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Thailand
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Online Audio and Video Media
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1 - 100 Employee
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Editor (Digital)
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Aug 2010 - Mar 2011
+ Content provision for inSing.com, Nokia and Yahoo! Singapore+ Was part of team that launched the first iteration of the SG website+ Digital journalist & editor (covering all beats)+ Manage daily operations of sg.asia-city.com+ Digital content strategy+ Optimizing print content for online use+ Social media strategy+ SEO
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Senior Writer
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Nov 2007 - Aug 2010
+ Senior journalist for SG Magazine and WHERE Singapore (arts, entertainment, fashion, nightlife)+ Special projects writing for key clients advertorials and tactical ads for STB, DBS, American Express, CapitaLand, Frasers Centrepoint+ Feature writing+ Nightlife columnist+ Fashion styling+ Content provision for inSing.com, Nokia and Yahoo! Singapore+ Editor & guide writer: Nightlife Guide, Orchard Road Map, China Town Map and Premier Tax Free Guide+ Editor and writer for Singapore Tourism Board's Your Quarterly Lifestyle Guide and Your Essential Singapore Annual Guide.
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Juxtapoz Art & Culture Magazine
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United States
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Contributing Writer
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Jan 2010 - Jan 2011
Freelance writer for Juxtapoz, a monthly art and design magazine Freelance writer for Juxtapoz, a monthly art and design magazine
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Viscion Media Group
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Book and Periodical Publishing
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Senior Designer
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Aug 2007 - Nov 2007
+ Graphic/layout design & art direction for LEXEAN (monthly news magazine) & SIXYARDBOX (weekly football newspaper) + Graphic/layout design & art direction for LEXEAN (monthly news magazine) & SIXYARDBOX (weekly football newspaper)
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Play Imaginative
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Singapore
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Consumer Goods
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1 - 100 Employee
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Editor
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Jan 2005 - Jun 2007
+ Editor of Playtimes, a 128-page monthly design and culture magazine with a circulation of 20,000 copies distributed in over 20 locations around the world + Conceptualized feature story ideas + Manage daily operations of the magazine from concept to print + Editor of Playtimes, a 128-page monthly design and culture magazine with a circulation of 20,000 copies distributed in over 20 locations around the world + Conceptualized feature story ideas + Manage daily operations of the magazine from concept to print
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Education
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2021 - 2023
Hyper Island
Master of Arts - MA, Digital Management -
Murdoch University
Bachelor of Communication, Communication, Media Studies, and Public Relations
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