Digital Marketing Analyst

• Aug 2021 - Present

Social Media Marketing Expert

• Jul 2019 - Aug 2021

In my previous role as Social Media Marketing Expert, I:• Communicated with clients daily about their social media marketing strategy on Facebook/Instagram and trained clients on how to establish a proper marketing funnel, utilizing tools effectively. • Led the implementation of targeted social media strategies and specific campaigns to enhance the reach and managed the launch of long-term social media plans and targeted campaigns.• Handled data analysis on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand.• Created, strengthened, and maintained good business relationships with client bases and kept abreast of the latest social media practices and technology to ensure client satisfaction.• Interacted with customers, handled customer inquiries, and tracked customer engagement and feedback to optimize social media strategies.

Distribution Sales Manager

• May 2014 - Jan 2019

In my previous role as Distribution Sales Manager, I:• Directed and coordinated the efforts of the clerical staff, maintaining records of correspondence, bid requests, and official licenses and regulatory documents.• Led the implementation and execution of promotional strategies to secure and convert prospective leads into paid ones, increasing ROI.• Setup yearly sales and purchasing budgets, reviewed Sales department P&L, salaries, and commissions, and enhanced revenue with profitable pricing structures and strategic discount plans.• Implemented marketing policies for merchandise, conducted inventory checks and tracked inventory control to ensure the required stock levels were maintained. • Utilized improved training and motivational strategies to improve team productivity and foster team cohesion. Lead and supported the distribution team to achieve business growth.• Leveraged knowledge of market trends and in-depth forecasts to plan sales operations, leading to the realization of profit targets and goals.

Sales Supervisor

• Feb 2007 - May 2014

In my previous role as Sales Supervisor, I:• Managed all sales and distribution channels, resulting in brand and territory increase, and implement strategies to sell the brand’s products and services.• Developed eye-catching displays to build a presentable and attractive sales floor, directed all merchandising activities, and coordinated the activities of the sales team.• Handled business promotions vis diverse, direct, and indirect marketing strategies and liaised between the sales manager and the sales team to convey vital and relevant information.• Enhanced sales presentations by utilizing proper strategies, coaching, and techniques and increased team success with targeted hiring, effective training, and ongoing mentoring.• Reviewed and analyzed ongoing sales and market information reports to improve knowledge of local and regional trends and performance.

Sales Supervisor

• Feb 2000 - Feb 2007

In my previous role as Sales Supervisor, I: • Developed and enforced policies and procedures for store operations, such as staffing levels, floor plans, and pricing, and achieved all targets by effectively coordinating sales floor operations.• Resolved store discrepancies efficiently, broke down drawers, and organized deposits, to protect store assets. Maintained records of store inventory, including incoming and outgoing shipments.• Established and maintained an effective communication network with the senior management and presented complete, accurate, and current records detailing daily activities and notable incidents.• Supported inventory control efforts by arranging cycle counts, identifying potential shrink points, and implementing quick and complete resolutions to deal with diverse issues to gain customer loyalty.• Provided employees with knowledge and abilities to handle routine needs and achieved revenue targets by training employees on promotional strategies.