zainab mokhtar

PR & Events Manager at Nahdet Misr Publishing Group
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Contact Information
us****@****om
(386) 825-5501
Location
Egypt, EG

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Experience

    • Egypt
    • Education
    • 700 & Above Employee
    • PR & Events Manager
      • Jan 2013 - Present

      • Manage public relations department • Evaluate sales promotions • Improve public perception of company• Prepare and publish newsletters and other company literature (invitations,new releases,….)• Release promotion about new products • Respond to information queries from media, maintain effective working relationships with media representatives • Develop and maintain corporate image and logos • Manage company sponsorship • Compile comprehensive information about the company for the media • Manage communications budget • Develop company internal communication and inform employees of various company activities (awards, exhibitions, events ….) • Manage company’s reputation with the public • Manage staff responsible for event coordination activities.• Coordinate details of events such as conferences, exhibitions , book launching events , • Hire, train, and educate staff on proper event procedures.• Calculate budgets and adjust when necessary.• Book venues and negotiate fees.• Prepare invitations and send out at appropriate time.• Work with guest of honor to ensure all requests are met.• Drive attendance to the event.• Promote the event using invitations, cold calling, and social media• Analyze event performance and prepare presentations• Define company brand through events.• Ensure staff is sufficiently prepared for event.• Ensure sales participation in the event.• Ensure day of event goes smoothly.• Set up booths, flowers, decorations, and other event preparations. Show less

    • Product Manager
      • Jan 2011 - Jan 2013

      • Responsible for all activities of planning and marketing for the product and follow up the implementation of the plans and work with sales team to ensure achievement of the objectives set for the product. • Oversees all publications marketing the product • Oversee the events and special events in terms of organization and coordination • Overseeing the final image of the product in terms of the distribution of good quality commensurate with the needs of the market.• Puts all promotional and advertising campaigns, and oversees the promotional gifts for the production line and relations with suppliers and journalists.To take appropriate decisions based on the analysis of the results of promotional campaigns and to develop appropriate action plans.• Develop a plan of presence and geographical distribution outlets in various marketing in coordination with Sales Management• Participate in determining the prices of products and obtaining the approval of Director of Marketing• Responsible for all activities of planning and marketing of the product• Responsible for overseeing the implementation of all marketing activities planned• Responsible for identifying the need for studies and marketing research / market-related production line Show less

    • Marketing Supervisor
      • Dec 2008 - Jan 2011

      Helps company identify, develop, and implement new strategies for selling productsManages a team of marketing coordinators who conduct careful market research Maximize company profits while providing consumers with the best products.Develop new marketing and distribution channelsAnalyze business and competition environment to lead to operational excellenceHandle branding and rebuilding corporate identityIdentify goals for key business partners and distributorsSet strategic yearly marketing plan along with the management teamHandle external communication like company website, brochures, flyers, and develop updated company presentations Show less

    • United Arab Emirates
    • Real Estate
    • 700 & Above Employee
    • Marketing Specialist
      • Dec 2006 - Nov 2008

      • Participate in the work of the marketing plan for the product is responsible for processing all the necessary data and extending product manager with • Prepare all the requirements for the processing of the marketing plan and coordinate with all departments. • Handle external communication like company website, brochures, flyers, and develop updated company presentations • Process all the reports required to monitor the performance of the plan and tell the product manager in charge of any obstacles to implementation and production of reportsDealing and coordination with advertising agencies in respect of marketing materials. • Execute all logistical procedures for events and special company events. • Participate and sometimes puts all promotional and advertising campaigns and also oversee the promotional gifts production and generate strong relations with suppliers.. • Analyze results of campaigns, develop action plans in conjunction with the Product Manager • Collaborate with product manager to help overcome the team's objectives and common goals and increased levels of cooperation between the other teams, especially sales team Show less

Education

  • Modern Academy Maadi
    Bachelor's degree, Business Administration and Management, General
    2000 - 2004

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