Experience

Crosswater UK

• United Kingdom
• Design Services
• 1 - 100 Employee

• Social Media and Communication Executive

  • Apr 2023 - Present



Gul Ahmed Textile Mills Limited

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Aug 2016 - May 2020

  Karachi Planning and managing the branding aspect of the unstitched ladies and gents fabric segment for GulAhmed Textiles. -Responsible for developing the creatives for the branding and advertising for new launches, sales promotions and events. -Work closely with the Creative team for devising campaign themes and ensure timely execution of the concepts. -Responsible for coordination with the creative agency and maintain regular follow-ups - Collaborating with creative studios, agencies… Show more Planning and managing the branding aspect of the unstitched ladies and gents fabric segment for GulAhmed Textiles. -Responsible for developing the creatives for the branding and advertising for new launches, sales promotions and events. -Work closely with the Creative team for devising campaign themes and ensure timely execution of the concepts. -Responsible for coordination with the creative agency and maintain regular follow-ups - Collaborating with creative studios, agencies and vendors to develop marketing collateral from concept to final execution -Regularly manage the Styling for the product shoots and responsible for bringing new ideas for betterment. -Stay updated with the emerging trends and responsible for evaluating the strengths and weaknesses of the competitors and report the same to the management on regular basis. -Regularly visit outlets and evaluate the branding, packaging and product displays. -Assist the management in sequencing and developing product Catalogues. -Devise marketing strategy for the social media channels (Facebook, Twitter, Instagram, bloggers and PR outreach) -Actively participated and managed the CSR initiative by GulAhmed with Pink Ribbon and made sure to develop collaterals, themes and products for the campaign. Show less



Digitz Digitas

• Pakistan
• Advertising Services
• 100 - 200 Employee

• Social Media Manager

  • Jan 2015 - Jul 2016

  Pakistan Responsibilities includes: • Developing digital strategies and content calendars for well-known brands such as: Acne-Aid (GSK), Interwood, Tapal Green Tea, National Foods, Eva Cooking Oil, Coke and many others. • Increase brand awareness on social media forums including Twitter, Facebook, Instagram, Pinterest, Tumblr, Vine, and YouTube. • Client Co-ordination • Conduct competitive analysis studies on client competitors • Generate & Execute campaigns and contests for brands on… Show more Responsibilities includes: • Developing digital strategies and content calendars for well-known brands such as: Acne-Aid (GSK), Interwood, Tapal Green Tea, National Foods, Eva Cooking Oil, Coke and many others. • Increase brand awareness on social media forums including Twitter, Facebook, Instagram, Pinterest, Tumblr, Vine, and YouTube. • Client Co-ordination • Conduct competitive analysis studies on client competitors • Generate & Execute campaigns and contests for brands on social media. • Seek/Research on opportunities to grow brand's digital presence • Reporting (closely monitoring insights & page growth) • Moderating Show less



BidnessEtc

• United States
• Online Media
• 1 - 100 Employee

• Digital Media Executive

  • Jan 2014 - Jan 2015

  Pakistan Responsible for all communication, PR,content creation(writing blog posts, articles, newsletters, communications materials, & material for social media channels) and social media marketing (creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties). Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other Devised and developed integrated digital media… Show more Responsible for all communication, PR,content creation(writing blog posts, articles, newsletters, communications materials, & material for social media channels) and social media marketing (creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties). Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other Devised and developed integrated digital media marketing communication programs to support,campaigning and other strategic or operational initiatives. (E.g. using PPC, e-mail marketing, online advertising ,FB and GOOG paid marketing). Responsible for executing all digital plans in Google Ad-words, Facebook. Considering appropriate timings of media activities, based upon usage patterns and seasonal factors strategically relevant online properties. Work with search engine optimization team to communicate brand to the target audience across various platforms and providing support to Digital Marketing team with O-Page Optimization, Social media planning management, Content creation & community management. Show less



Inspire Communications

• Inspire Communications

  • May 2013 - Jul 2013

  Pakistan Responsibilities includes: Budgeting, decor creative idea/concept, execution of the event & Managed clients. Project: Ride Collections Launch Event



Catwalk Event Management and Productions

• Assistant Event Manager

  • Dec 2012 - Apr 2013

  Pakistan Managed budgeting/ costing, creative idea/concept,decor, execution of events, handling blue chip clients& coordination with the designers & celebrities . Projects: 1.Pakistan Fashion Week ( 2013 ) 2.Valentine party for Karachi American School 3.Fahad Hussayn lawn launch 4.Elan lawn launch event 5.SanaSafina launch event 6.APTMA( All Pakistan Textile Mill Association) 7.Pakistan Idol 8.Tony & Guy 9.Crecent Lawn



FIFTH AVENUE

• Assistant Stylist

  • Nov 2011 - Nov 2011

  Pakistan Styled the winter collection 2011.



SADAF MALATERRE Designer

• Intern

  • Jun 2010 - Jul 2010

  Pakiatan Involved in fabric manipulation,embroidery and designing.