Zainab Kapasi
Director of Marketing at Facets.cloud- Claim this Profile
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Topline Score
Bio
LinkedIn User
I worked with Zainab on multiple projects and it was an absolute pleasure. She comes with an extremely clear thought process and goals. Zainab is very resourceful & dependable colleague. I’d definitely like to work with her again! :)
Rohit Srivastav
Zainab has been the most diligent of colleagues and one of the most hard-working folks I have worked with, in my experience. She'll always have ideas around everything that's marketing and even beyond, and that's something invaluable to have. I would certainly want to work with Zainab in the future.
LinkedIn User
I worked with Zainab on multiple projects and it was an absolute pleasure. She comes with an extremely clear thought process and goals. Zainab is very resourceful & dependable colleague. I’d definitely like to work with her again! :)
Rohit Srivastav
Zainab has been the most diligent of colleagues and one of the most hard-working folks I have worked with, in my experience. She'll always have ideas around everything that's marketing and even beyond, and that's something invaluable to have. I would certainly want to work with Zainab in the future.
LinkedIn User
I worked with Zainab on multiple projects and it was an absolute pleasure. She comes with an extremely clear thought process and goals. Zainab is very resourceful & dependable colleague. I’d definitely like to work with her again! :)
Rohit Srivastav
Zainab has been the most diligent of colleagues and one of the most hard-working folks I have worked with, in my experience. She'll always have ideas around everything that's marketing and even beyond, and that's something invaluable to have. I would certainly want to work with Zainab in the future.
LinkedIn User
I worked with Zainab on multiple projects and it was an absolute pleasure. She comes with an extremely clear thought process and goals. Zainab is very resourceful & dependable colleague. I’d definitely like to work with her again! :)
Rohit Srivastav
Zainab has been the most diligent of colleagues and one of the most hard-working folks I have worked with, in my experience. She'll always have ideas around everything that's marketing and even beyond, and that's something invaluable to have. I would certainly want to work with Zainab in the future.
Credentials
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Hubspot Certified Inbound Marketeer
HubSpot AcademyOct, 2019- Nov, 2024
Experience
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Facets.cloud
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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Dec 2022 - Present
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HubEngage
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India
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Software Development
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1 - 100 Employee
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Senior Marketing Manager
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Jun 2020 - Dec 2022
-Ideation, strategizing, and execution of monthly/quarterly/annual marketing plans and campaigns-Developed & managed content for the website, blog, case studies, marketing & sales collaterals, social media, product development, and newsletters-Social Media Management. Helped increase engagement.-Responsible for creative direction and development of all product, marketing & sales collaterals-Accelerated website traffic through content optimization and curation-Coordinated with agencies - PR, content, SEO, design, etc. to align all activities with organizational goals-Collaborated with fellow SAAS organizations to build partnerships, maximize reach and visibility-Contributed to building meaningful customer journeys to increase MQLs & SQLs and refine the sales funnel-Helped development team identify product loopholes, evaluate and enhance user experience.-Conducted market research to develop product elements and packages aimed at boosting customer usability
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Plobal Apps
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United States
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Software Development
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1 - 100 Employee
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Marketing Manager
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Apr 2019 - May 2020
1. Creation and execution of quarterly/ yearly strategy to drive brand awareness, increase MQLs and subsequently SQLs2. Managing the marketing team - end to end execution of all marketing activities 3. Content curation and creation for blogs, social media, newsletters, case studies, website, brochures as well as sales and customer success collaterals4. Spearheading co-marketing partnerships5. Managing international event planning & coordination 6. Social media & digital marketing management 7. D2C Market & audience research for ABM activities8. Coordination with agencies - PR, digital, content & design 9. Managing company CSR activities
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Social Media / Content Writer/ Marketing Management & Consultation
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2015 - Apr 2019
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RankUno Interactive Technologies
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India
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Advertising Services
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1 - 100 Employee
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Senior Analyst - SMO
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Sep 2012 - Aug 2018
1. Social media management and content curation for brand awareness & driving leads/revenue2. Ideation and quarterly/annual strategy development & execution3. Market & target audience analysis 4. Client-facing account management5. Reporting and analysis6. Team management for end to end execution of strategies - content writer & designers7. Content provision for posts, articles, infographics, websites, marketing/sales collaterals, and videos 1. Social media management and content curation for brand awareness & driving leads/revenue2. Ideation and quarterly/annual strategy development & execution3. Market & target audience analysis 4. Client-facing account management5. Reporting and analysis6. Team management for end to end execution of strategies - content writer & designers7. Content provision for posts, articles, infographics, websites, marketing/sales collaterals, and videos
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MidasNext Media Pvt. Ltd.
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India
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Events Services
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1 - 100 Employee
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Assistant Business Development Manager
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Sep 2011 - Aug 2012
1. Event ideation and conceptualization for Mumbai-based and outbound corporate events. 2. Event planning, management & co-ordination with the design, content, talent management, and operational teams3. Marketing, social media & PR planning, and execution4. Budget planning & control, incl. co-ordination with sub-vendors and cost negotiation5. Client-facing account management6. Team leading of staff and external parties assigned to the specific events7. Events handled: a. IDFC IIC (International Investors Conference) b. Meet 2011 UTV and UTV Movies at Goa Fest 2012 c. Mindshare WTF – Wizards and Trendsetters Federation Conference 2012 d. Internal events by Hindustan Unilever, such as Supply Chain 2012 & Annual Review 2012 e. HUL Analyst Meet 2012 & HUL Legal Conference 2012 f. Kwality Walls Annual Sales Conference 2012 – The Radisson, Alibaugh g. Rin Activation event for the launch of Rin Perfect
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Marketing Assistant
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Apr 2010 - Oct 2011
1. Execution of marketing activities for brand management, advertising, product launch and marketing of the consumer electronics brands - JBL, harman/kardon, Infinity, AKG, Denon DJ and Scosche 2. Creation and running of advertising, social media & print media campaigns - coordination with agencies, publications, press, and internal design teams 3. Creation and distribution of POS material for retail stores, departmental store chains, and other Consumer Electronics (CE) POS 4. Operational coordination and supervision of promotional campaigns to increase sales 5. Event planning, coordination with agencies & execution to boost brand awareness and revenue a. B2B events handled: JBL Performance Awards Tour 2011, internal workshops and dealer conferences b. B2C events handled: Hyderabad Auto Expo 2010, Mumbai Autocar Performance Show 2011 6. Handling of company travel - national and international7. Hospitality management8. End to end execution of online order management and processing of nationwide online sales
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Education
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2006 - 2010
Savitribai Phule Pune University
Bachelor of Commerce - BCom, Business/Commerce, General
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