Experience

TAXI

• Canada
• Advertising Services
• 700 & Above Employee

• Account Director

  • Mar 2022 - Present

  Toronto, Ontario, Canada

• Account Supervisor

  • Jul 2021 - Mar 2022

  Toronto, Ontario, Canada



TBWA\Media Arts Lab

• United States
• Advertising Services
• 700 & Above Employee

• Account Management & Business Affairs

  • Apr 2020 - Jul 2021

  Toronto, Ontario, Canada Clients Handled: Apple As a member of MAL (Media Arts Lab)- dedicated Apple agency, I contributed to developing and executing global campaigns by collaborating with teams worldwide to strategically bring a concept into reality along with local amplification. • Involved in confidential projects- like launch of iPhone 12, iPad Pro and other projects. • Primarily responsible for iPhone & iPad portfolios while providing project management support on other pillars like Apple… Show more Clients Handled: Apple As a member of MAL (Media Arts Lab)- dedicated Apple agency, I contributed to developing and executing global campaigns by collaborating with teams worldwide to strategically bring a concept into reality along with local amplification. • Involved in confidential projects- like launch of iPhone 12, iPad Pro and other projects. • Primarily responsible for iPhone & iPad portfolios while providing project management support on other pillars like Apple Watch, iMac and Apple TV. Show less



Juniper Park \ TBWA

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2019 - Jul 2021

  Toronto, Canada Area Clients Handled: Intuit- Turbo Tax Responsibilities: • TurboTax: Played an instrumental role in the execution of a highly targeted four months nationwide integrated campaign for Canada’s #1 Tax software brand, TurboTax • Leading digital campaign and CRM projects to develop direct email marketing campaigns by working closely with strategy, creative and programming teams to develop assets that are driven by consumer insights, product knowledge and are highly ROI focused. • Involved… Show more Clients Handled: Intuit- Turbo Tax Responsibilities: • TurboTax: Played an instrumental role in the execution of a highly targeted four months nationwide integrated campaign for Canada’s #1 Tax software brand, TurboTax • Leading digital campaign and CRM projects to develop direct email marketing campaigns by working closely with strategy, creative and programming teams to develop assets that are driven by consumer insights, product knowledge and are highly ROI focused. • Involved in the production of Turbo Tax Canada’s first-ever TV commercial series in a decade. Scheduled to air during prime time beginning by the end of Jan 2020 Show less



Ethnicity Matters

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2017 - Oct 2019

  Toronto, Canada Area Clients Handled: Public Mobile, TELUS, CAA-Canadian Automobile Association, BC Dairy Association, Hotstar -Walt Disney Company, TFDA- Toronto Ford Dealers Association • Drive account strategies- developing and executing strategic tactics against measurable KPIs. As the strategy agency for TELUS, responsible for making business recommendations and establishing relevant partnerships that would help drive client’s business growth and achieve overall campaign objectives • Campaign… Show more Clients Handled: Public Mobile, TELUS, CAA-Canadian Automobile Association, BC Dairy Association, Hotstar -Walt Disney Company, TFDA- Toronto Ford Dealers Association • Drive account strategies- developing and executing strategic tactics against measurable KPIs. As the strategy agency for TELUS, responsible for making business recommendations and establishing relevant partnerships that would help drive client’s business growth and achieve overall campaign objectives • Campaign executions- co-ordinate the resources needed to service projects by working on a specific time schedule and within an agreed budget. Helping BC Dairy Association in reaching ethnic consumers in BC through an integrated campaign roll-out and introduction to influencer and shopper marketing program. • Scale learnings- establishing best practices for respective brands on how to effectively target and engage their audience. Though scouting relevant opportunities and implementing new grassroots’ initiatives, strategies and programs to help increase throughput especially for Public Mobile and CAA • Client retention & expansion- promoted and expanded business with existing clients like TELUS-that has become one of the agency’s leading account and expansion of CAA business into their other brand portfolios Show less



DV8 Communication

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Strategist

  • Jan 2016 - Aug 2017

  Toronto, Canada Area Clients Handled: Canadian Tire Gas+, Alectra Utilities, Häagen-Dazs , Money Mart, Public Mobile • Strategizing and creating multicultural integrated marketing campaigns- for leading brands like Canadian Tire Gas +, Money Mart and other automobile brands to help them connect with consumers through culturally-inspired ideas. • Managing daily operations- coordinating and licensing with client and internal team to ensure client satisfaction • Campaign development and execution-… Show more Clients Handled: Canadian Tire Gas+, Alectra Utilities, Häagen-Dazs , Money Mart, Public Mobile • Strategizing and creating multicultural integrated marketing campaigns- for leading brands like Canadian Tire Gas +, Money Mart and other automobile brands to help them connect with consumers through culturally-inspired ideas. • Managing daily operations- coordinating and licensing with client and internal team to ensure client satisfaction • Campaign development and execution- helping in conceptualizing creative campaigns and developing strong presentations by coordinating with the internal team for creative briefing and ideation • Pitch presentations- draft compelling proposals RFPs for new client projects. • Coaching and directing junior coordinators on campaign roll-outs Show less



First Water Advertising

• Senior Account Executive

  • Aug 2013 - Aug 2015

  Mumbai Area, India Clients Handled: Surya Childcare Hospital, Roche, Sanofi, Glenmark, Terry fox Run, Abbott • Campaign executions- Liaised between the client and internal team to coordinate client brief &of campaigns and project execution • Client retention and expansion- There was a prominent increase in client retention rate and increase in pitch conversion rate thereby successfully acquired major clients and brands. • Competitor analysis- Thoroughly understood the client’s business and… Show more Clients Handled: Surya Childcare Hospital, Roche, Sanofi, Glenmark, Terry fox Run, Abbott • Campaign executions- Liaised between the client and internal team to coordinate client brief &of campaigns and project execution • Client retention and expansion- There was a prominent increase in client retention rate and increase in pitch conversion rate thereby successfully acquired major clients and brands. • Competitor analysis- Thoroughly understood the client’s business and competitive environment to develop meaningful & strategic campaigns • Negotiations- Handled the tasks of negotiating with agency staff and clients about the details of campaigns • Launch projects- Complete in charge of Surya Hospital branding, pre-launch ads, OOH branding, event media coverage & celebrity interviews • Contribute to healthy work environment- Was unanimously nominated by the employees to handle the FOF (Freak Out Friday) company fun events and agency self-promotion creatives which ensured creating a positive aura and more effective working atmosphere along with creative work output Show less



V-ROK Communications Network - Aakanksha Healthcare Branding Solutions

• India
• Advertising Services
• 1 - 100 Employee

• Brand Servicing

  • Jun 2012 - Aug 2013

  Mumbai Area, India Clients Handled: Cipla, Ranbaxy, Sun Pharma, Sun International • ATL & BTL Advertising- Developing annual campaigns creatives with special emphasis on BTL creatives including information literature, brochures. Developed and executed field motivation campaigns for brand marketing reps. • Accounting & Invoicing- In-charge of managing budgets, campaign costs, and invoicing clients • Helping in developing and executing brand plans- Worked with Advertising Account Director and… Show more Clients Handled: Cipla, Ranbaxy, Sun Pharma, Sun International • ATL & BTL Advertising- Developing annual campaigns creatives with special emphasis on BTL creatives including information literature, brochures. Developed and executed field motivation campaigns for brand marketing reps. • Accounting & Invoicing- In-charge of managing budgets, campaign costs, and invoicing clients • Helping in developing and executing brand plans- Worked with Advertising Account Director and developed innovative advertising strategies. Was involved in creation and publishing of literature's and print deliverable's, facilitating and stimulating collaboration throughout the agency in achieving implementation of brand marketing plans Show less