Zain Kerawala
Public Relations Consultant & Digital Media Ad Specialist at Wild and Free Marketing- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Adobe Creative Suite Certified (InDesign, Premiere, Photoshop, Lightroom)
Adobe -
Apple iWork & iLife Suite(s)
Apple -
Google Analytics
Google Analytics 4 -
Hootsuite Platform Certification
Hootsuite Academy -
Microsoft Office Suite Certified
Microsoft -
Social Listening & Boolean Certification
Meltwater Academy
Experience
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Wild and Free Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Consultant & Digital Media Ad Specialist
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Jul 2021 - Present
• Wild & Free is a cutting-edge Social Media and PR Marketing firm that specializes in developing and executing marketing initiatives and strategies for small to mid-sized businesses throughout multiple industries including E-commerce, Retail, Healthcare, and IT • Supports and overlooks the buildout and results of strategic PR and ad campaigns that meet preset KPIs and business goals ✔️ Oversees a monthly client ad spend of over $15,000/per month ✔️ Oversees a series of results-driven brand awareness, reach, and lead generation campaigns that net clients anywhere from 5 to 6 figures in monthly sales • Managed a team of 3 writers to produce high-quality, keyword-rich content that generated buzz and increased web traffic by 15% • Successfully drove an additional 10% increase in web traffic for my clients by developing and implementing an effective PR strategy. • Consistently monitors brand landscape to mitigate issues and assure clients continue to remain competitive against viable industry contenders • Works closely with Public Relations and Marketing teams to ensure press releases, outreach initiatives, and crisis management protocols are developed conclusively and under immense scrutiny • Successfully pitched story ideas to top-tier media outlets, resulting in 100+ placements across print, online, and broadcast channels with an estimated ad value of $1.2 million • Managed a team of 6-10 to develop and execute a series of integrated communications campaigns that achieved an average of a 25% increase in web traffic and generated $3.5 million in new leads for our clients ✔️ Manage coordination between teams ✔️ Media insights & making recommendations ✔️ Media planning and buying ✔️ Acquired and leveraged media relationships for relevant placements in noteworthy publications (Yahoo Finance, Business insider, Influencive, Washington Business Journal, Forbes, Tech Crunch, etc.) Show less
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FVCbank
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United States
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Banking
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1 - 100 Employee
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Marketing Specialist
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Nov 2019 - Jul 2021
• Handled the day-to-day marketing needs of FVCbank, our offices, and all 9 branches • Oversaw the development of all creative collateral for PR and advertising campaigns, ensuring alignment with brand guidelines • Created and recorded social media learnings and insights to share with the Executive team • Maintained and presented social media growth, vendor assignments, and SEO reporting on a monthly basis. • Wrote/Created/Produced press releases, blog posts, brochures, flyers, televised commercials, as well as any and all content necessary to promote the bank and our financial products and services • Developed and spearheaded social media campaigns and other ad initiatives from development to follow through ✔️ Administered an ad spend of $3000 per month ✔️ Executed a full scope of social activities on a regular basis • Generated hundreds of leads accounting for over $2M in incremental revenue through optimizing website copy for SEO standards • Oversaw owned, earned, paid, and shared media channels across platforms Show less
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WLVS Radio
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Washington D.C. Metro Area
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Producer/Content Strategist
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Nov 2018 - Nov 2019
• As a producer, I wrote and developed multiple podcasts for one of the largest online streaming radio stations in the country • Oversaw strategy and roadmap development to assist in tracking progress and measuring the performance of WLVS Radio as well as our various media channels to make sure we are successful in reaching necessary milestones • Assisted with developing, shooting, and editing over 100 hours of digital content. Tasks included but were not limited to... ✔️ Editing ✔️ Script Writing/Formatting ✔️ Administrative duties ✔️ Scheduling talent Show less
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Republican National Committee
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United States
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Political Organizations
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300 - 400 Employee
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Field Director/Campaign Strategist
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Jul 2016 - Jun 2019
• Affiliated through ✔️ Comstock for Congress (2016, 2018) ✔️ Meyer for State Senate (2019) • Wrote and designed pamphlets, brochures, flyers, and other forms of literature • Acted as a writer when speeches were being prepared • Successfully led a team of 12-15 high school/college students in grassroots initiatives which acquired thousands of new voters • Researched statistics and platforms by area to determine how and where to spend campaign funds. Was partly responsible for allocating funds out of a $500,000 budget • Worked across policy, legal, marketing, and research initiatives to create, manage, execute, and measure strategy based on preset KPIs Show less
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Education
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2021 - 2023
American University
Master of Arts - MA, Strategic Communications -
2014 - 2018
George Mason University - Schar School of Policy and Government
Bachelor's degree, Political Science and Government
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