Zain Akbar

Search Engine Optimization Specialist at iSkills
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Contact Information
us****@****om
(386) 825-5501
Location
Faisalabad, Punjab, Pakistan, PK

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Experience

    • Pakistan
    • E-Learning Providers
    • 100 - 200 Employee
    • Search Engine Optimization Specialist
      • Jun 2022 - Present

      👉 Conducting keyword research to identify high-value target phrases for on-page optimization and content creation. 👉 Developing and implementing SEO strategies to improve search engine rankings for targeted keywords. 👉 Optimizing website content and structure for improved search visibility, including meta tags, header tags, and alt tags. 👉 Building quality backlinks to the website through link building tactics such as guest blogging, broken link building, and outreach. 👉 Monitoring and analyzing website analytics to track progress and identify areas for improvement. 👉 Keeping up-to-date with the latest SEO trends, algorithm updates and industry best practices. 👉 Collaborating with cross-functional teams, such as content, design, and development teams, to ensure SEO considerations are integrated into all aspects of website design and development. 👉 Manage and Monitor Local SEO, Google My Business, and other local directories. 👉 Prepare and present regular reports on the performance of the website and the progress of the SEO campaign. Achievements: 👉 Increased organic search traffic by 50% for a retail e-commerce website through on-page optimization and targeted link building 👉 Implemented a keyword research strategy that led to a 20% increase in targeted organic search traffic for a B2B company 👉 Developed and executed a comprehensive SEO strategy that resulted in a 10-spot improvement in Google search rankings for a local business 👉 Successfully re-optimized website content and structure resulting in a 20% increase in organic search engine visibility for a healthcare company 👉 Conducted a competitive analysis which lead to a increase of 15% in organic search traffic, by identifying gaps in the competition's SEO strategy and adapting it to client's campaign. 👉 Led a website redesign project, which included SEO recommendations resulting in a 30% increase in organic traffic post-launch. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • WordPress SEO Specialist
      • Jan 2022 - Present

      👉 Optimizing WordPress website content and structure for improved search visibility, including meta tags, header tags, and alt tags. 👉 Configuring and optimizing various WordPress SEO plugins such as Yoast SEO, All in One SEO Pack, The SEO Framework, etc. 👉 Conducting keyword research to identify high-value target phrases for on-page optimization and content creation. 👉 Building quality backlinks to the website through link building tactics such as guest blogging, broken link building, and outreach. 👉 Optimizing images, videos, and other media for SEO, including proper file naming and alt tags. 👉 Managing and optimizing XML sitemaps and robots.txt files for better crawling and indexing. 👉 Configuring and verifying website on Google Search Console, Bing Webmaster Tools, and other search engine platforms. 👉 Optimizing website for featured snippets and voice search. 👉 Managing and optimizing the website's structured data (Schema.org) and rich snippets. 👉 Keeping up-to-date with the latest SEO trends, algorithm updates and industry best practices as they relate to WordPress. Show less

Education

  • Government College University, Faisalabad
    Bachelor of Business Administration - BBA
    2022 - 2026
  • AL-Shams public high schools
    Matric
  • Student's inn college
    Intermediate, Commerce

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