Experience

National Neuroscience Institute
• Singapore
• Hospitals and Health Care
• 100 - 200 Employee
• Senior Executive, Corporate Communications

  • Apr 2023 - Present


Jaga-Me Mobile Health

• Assistant Marketing Lead

  • May 2021 - Mar 2023

  - Leading Jaga-Me’s Marketing team, comprising of executive and rotating interns - Planning marketing strategies for B2C customer acquisition and retention - Managing and overseeing online and offline campaigns - Managing Jaga-Me’s main website (jaga.sg) & blog (Care Issue) content and maintenance - Managing third-party vendors such as marketing agency and videographer - Liaising with media for interviews and press releases - Planned and executed customer engagement journey using marketing automation tools, increasing average conversion rate by 15% - Successfully launched Jaga-Me’s Home Medical services to Singapore market, starting with home teleconsultation - Led the team that saw 196% increase in new customers and 55% increase in returning customers in FY21 across home nursing & home caregiving services Show less



BioMark

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketer

  • Aug 2019 - Apr 2021

  As a Digital Marketer, I develop and manage all of BioMark's print and digital marketing assets that include but are not limited to videos, digital graphics, e-newsletters, brochures and posters for the Singaporean, Malaysian and Filipino audience. I execute digital marketing campaigns and manage BioMark's Singapore/Malaysia and Philippines social media channels as well as our blog and website SEO. In addition, I drive the regional marketing & leads generation for our Patient Support Program (PSP) services across Southeast Asia. My business development efforts have initiated conversations and discussions with top global pharmaceutical companies. Show less

• Associate | Digital Marketing

  • Dec 2018 - Jul 2019

  My role as BioMark’s Digital Marketing Associate was to promote BioMark’s story and branding on our online platforms such as by social media and emails. I created marketing assets such as infographics, flyers and videos using relevant digital software to encourage the general public to live healthier lifestyles by #biomarking as a preventive health strategy. I also created marketing materials for corporate partners such as clinics, hospitals, private organizations and GPs.Apart from social media, I also managed BioMark’s blog articles and website SEO. Show less

• Social Media Marketing Intern

  • Aug 2018 - Nov 2018

  As a Social Media Marketing Intern, my responsibilities were: - Managing BioMark's social media accounts such as Facebook and Instagram and their weekly insights and KPIs- Creating Facebook and Instagram content such as medical infographics and posters using Adobe Photoshop and Adobe Illustrator with information from reliable sources- Creating marketing material such as flyers and videos using iMovie and Adobe Spark- Editing and managing health articles for our website/app- Drafting and broadcasting messages to our app users via our ChatBot- Assisting in our Corporate Health Screening events overseas eg. event planning, registration- Preparing Corporate Proposals and Company Profiles for our clients Show less



National University of Singapore

• Singapore
• Higher Education
• 700 & Above Employee

• Final Year Project Student

  • Jan 2018 - Apr 2018

  My Final Year Project (FYP) at Cancer Science Institute (NUS) involved studying the regulation of MYC oncogene activation by long non-coding RNA PVT1 in acute myeloid leukemia cell lines. - Analysed numerous latest papers in the cancer and genetics field which resulted in a higher number of quality references for the final paper - Conducted experiments using up-to-date techniques like mammalian cell culture, siRNA transfection, RNA extraction and RT-qPCR which yielded some promising results during my research stint - Collaborated with the associate professor and her team to optimise the experimental techniques to improve results Show less