Zahra Abbas

Social Media Manager at 8Twelve Mortgage
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Location
Greater Toronto Area, Canada, CA
Languages
  • Urdu -

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Experience

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2018 - Present

    • Director Product Management
      • Mar 2016 - Oct 2016

      www.NaturalSkinEvolution.com www.NaturalSkinEvolution.com

    • Chile
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jul 2013 - Jan 2016

      General Duties (July 2013-Present) Respond to all marketing related inquiries via email and phone for both internal managerial, sales, customer relations teams and external partners in a timely manner  Duties include coordinating the creation of quality content for wellness brands and programs to build awareness with consumers at events. Assist in marketing and sales campaigns, including coordination, planning and organizing initiatives and contests Handles customer and retailer communication and follow ups.  handle printing of hard-copy materials for retailers, consumers and sales team. Liaise between VP of communication and the brand ambassadors and professional athletes associated with the various brands Package and mail orders to ambassadors and professional athletes Assist in the final preparation of marketing materials including proofreading, editing and posting on social media sites  Monitor marketing campaign performance reports and analytics, providing key insights and recommendations  Research latest trends in marketing, advertising, public engagement and education. Coordinates website updates accordingly  Assists in the creation and deployment of wellness brand newsletter  Prepare exhibit space and participate in trade show activities as required, including engaging potential customers and presenting products  Assist Marketing Manager with additional tasks as assigned

    • Marketing Coordinator
      • Jul 2013 - Jan 2016

      Event Planning (July 2013-Present)Executing trade shows, organizing educational seminars, event planning for corporate, retailer and consumer events, managing a national product demonstration team and supporting ongoing marketing activities. • Oversee and execute all elements related to shows & events, including: Pre-show planning, preparation and shipment; Show set up, management & tear down; and Post show clean up, return & reporting • Work & manage local events to ensure effective execution and management • Measure event success & recommend program improvements • Capture event highlights via photography/video • Publish live event highlights through social media • Research & recommend new shows to attend • Manage product demonstration team schedules & and their product education • Assist sales team with staffing store events • Assist sales team in execution of all events (local & remote) with or without store involvement • Coordinate other general corporate events • Coordinate training events in third-party venues • Assist Marketing team in execution of various projects

    • Marketing Coordinator
      • Nov 2013 - Jul 2015

      Product Pedigree – Education (Nov ember 2013-Present)Building database of information on products. Facilitate and present product information sessions to customer care and new demonstration personnel for the purpose of improving customer relations and increasing our staff’s knowledge base in products, wellness and nutrition. Lias between regulatory and quality assurance in manufacturing to keep the marketing department, customer care department and retailers up to date on new and improved practices. Keeping website product information up to date; specifically ingredient lists and testimonials.

    • Marketing Coordinator
      • Jul 2013 - Jul 2015

      Consumer Relations (November 2013-Present)Receiving and answering inbound calls directly from consumers between the hours of 9am and 5pm on product inquiries, nutrition and food.

    • Marketing Coordinator
      • Jan 2014 - Mar 2015

      Social Media (January 2014-Present)Collaborating with the marketing team on ways to engage with followers of the social media outlets for our brands. Friend-raising and and boosting consumer awareness by integrating social media interaction at events. Working with the design team to create recipes, wellness and nutrition related posts for our social media outlets and for retailers to utilize for product promotion.

    • Registered Holistic Nutrition Consultant
      • Sep 2000 - Jul 2013

      Established in 2000.Consultant Services in holistic nutrition, biotherapeutic drainage, auricular therapy.Consultant Services:We offer analysis and consultative services to Natural Health clinics to increase sales, productivity, efficiency and awareness. I also offer policy, procedures and training manual compilation and editing. Special in training services for personnel specifically working in Natural Health clinic environments.MISSIONSerenity Wellness Centre supports clients by providing health and wellness services that promote physical, mental and spiritual well-being.VISIONWe are committed to supporting our clients through personalized wellness programs that foster optimized well-being through a variety of services and products that work together or as stand-alone treatments.We have gathered a group of dedicated and qualified practitioners in the fields of Integrative, Complementary and Alternative Medicine. Their focus is to identify and remove causes of imbalance rather than just treat symptoms employing a broad range of assessments and natural therapies.

    • Quality Assurance and Training Manager
      • Oct 2012 - Jun 2013

      Training Quality AssuranceCoaching MarketingTraining Resource DevelopmentProcedures Development Training Quality AssuranceCoaching MarketingTraining Resource DevelopmentProcedures Development

    • Canada
    • 1 - 100 Employee
    • Office Manager/Registrar
      • Jan 2010 - Oct 2012

      ReceptionEnrollmentEvent and Summer Program Management.Annual Fundraising Campaign ReceptionEnrollmentEvent and Summer Program Management.Annual Fundraising Campaign

    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Inside Sales Representative - Product Specialist
      • Jan 2009 - Jan 2011

      Assisting clients with product details. Facilitating teleconferences on a variety of health topics with top mentors and speakers in the natural health field. Presenting products and information to natural health professionals in various related tradeshows and conferences. Guiding health care professionals in choosing appropriate continuing education programs to help increase knowledge base and productivity.Provide sales and customer service to new and existing clients. Assisting clients with product details. Facilitating teleconferences on a variety of health topics with top mentors and speakers in the natural health field. Presenting products and information to natural health professionals in various related tradeshows and conferences. Guiding health care professionals in choosing appropriate continuing education programs to help increase knowledge base and productivity.Provide sales and customer service to new and existing clients.

    • Sales and Marketing Coordinator
      • Sep 2006 - Feb 2009

      A distributor of natural health products formulated by Dr. K. Dhanani BSC, BA, N.D.; Provide sales and customer service to new and existing clients.Organize product demonstrations for clients in retail locations.Assist Sales Representatives with marketing resources and product inquiries to facilitate sales calls and meetings.Overseas shipping, packaging and distribution of Rejuvenate product line.Facilitate sales and fulfillment training to new staff.Prepare sales and commission reporting

    • Canada
    • Medical Practices
    • 1 - 100 Employee
    • Office Manager
      • Nov 2004 - Feb 2009

      Handled all reception and front desk responsibilities. Managed dispensary by tracking inventory, placing and receiving orders, shipping outpatient orders and keeping up with accounts payable.Assisted Naturopathic Doctors in clinic with script dictation and VEGA testing.Helped patients develop a routine with their therapeutic regime.Trained on setting up MORA and Ionized Oxygen Therapy for patients.Trained on performing in-house lab tests; BEV blood test, urinalysis, pH water testing, zinc tally test and saliva analysis.Assisted in developing training manual for future staff.Promoted clinic at tradeshows and seminars.Organized seminars for patients and general public on various health and wellness topicsHandled all billing and accounts.

Education

  • Canadian School of Natural Nutrition
    Diploman RNCP, Holistic Nutrition
    1999 - 2000
  • University of Toronto
    BSc, Psychology & Biology
    -
  • Institute of Auricular and Bioenergetic Medicine
    Canadian School; Diploma, Natural Nutrition; Holistic Nutrition
    -

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