Assistant General Manager

• Jan 2021 - Present

Supervisor

• Aug 2019 - Present

Digital Content Team Lead: Digital marketing strategy, content creation, media planning, influencer marketing, proposal development, and workflow. Supervisor of 80+ accounts including El Mesón Sandwiches, AutoGrupo, EcoMaxx, among others.

Content Developer

• Jan 2018 - Aug 2019

Social Media ManagerContent DeveloperCopywriterAccount ExecutiveInfluencer MarketingDevelop concept and strategy for each account month by month.Plan, script and direct monthly videos as a new marketing strategy for Chocolate Cortés. The Pumpkin Spiced Hot Chocolate is the top viewed video for the fan page with more than 8,000 views.Conceptualized and planned an influencer marketing strategy for Craft Beer Puerto Rico during Beer Day. This event was also interactive with followers through Instagram stories and resulted in more than 400 new organic Instagram followers in three days.Proposed to Kia Puerto Rico a new in-dealership event “Enamórate de un Kia Test Drive Event” which was executed first at Yokomuro Kia using the influencer Gabriela Quiñones. This event resulted in brand awareness and direct sales.Client List:Chocolate CortesXtreme GelCraft Beer Puerto RicoYokomuro Kia

Social Media Specialist / Digital Engagement Executive

• May 2016 - Sep 2017

Social Media ManagerCreative LeaderCopywriterFacebook Ads Industry:Car DealershipEsthetic MedicineRestaurantsMonthly change the car dealerships’ sales event concepts to attract consumers. The campaign “Verano en HI” was used twice by the client Ricardo Caballero Mitsubishi due to an increase in sales during the period of use.Created the concept “Bebe, Come, Janguea” along with the creative team as a slogan for the restaurant Verbena.Client List:Ricardo Caballero Mitsubishi and KiaHyundai de CupeyToñito MazdaYokomuro KiaDr. MorellVerbena

Social Media Manager

• Feb 2015 - May 2016

Social Media ManagerCopywriterGoogle AdsFacebook AdsIndustry:Real EstateRetail Education Implemented successful ad campaigns that resulted in sold out projects in the real estate industry. Created the concept "Cámbiate a lo que te gusta" along with the creative team to attract transferred students which resulted in an increase of enrollment for the institution. Client List:Atlantis San JuanAventuraBel-AirColegio de Arte y TecnologíaDiMorini ShoesGran VistaLas Ramblas

Marketing Coordinator

• Jan 2009 - Jan 2014

Admissions Officer / Marketing OfficerSupervisor of promotional staffTelemarketing / Cold CallsManage the public with relations with government agencies and private agencies.Marketing StrategyEvent PlanningClosure of EnrollmentsHuman Resources Admissions Officer / Marketing OfficerSupervisor of promotional staffTelemarketing / Cold CallsManage the public with relations with government agencies and private agencies.Marketing StrategyEvent PlanningClosure of EnrollmentsHuman Resources