Zack Parker

Marketing Manager at SP Training
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Contact Information
Location
Manchester Area, United Kingdom, GB

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Bio

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Experience

    • United Kingdom
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2022 - Present

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Design & Marketing Manager
      • Aug 2021 - Aug 2022

      Working closely with the whole team, I have created and led campaigns across our digital platforms, with a strong focus on our content plan and how that will work across social, email and the website. With a background in digital marketing and strong attention to detail, I am able to lead the team through projects from conception to completion.My other primary role is leading all packaging design, from creating a the artwork storage system, to liaising with other departments and printers. With my background knowledge in regulations I am able to understand and work closely with our regulatory specialists and production teams to keep all artwork up to date and compliant.Creating the content calendar for all our brands.Working on Dotdigital and Mailchimp to create email campaigns. Creating and maintaining our automated email system through Dotdigital, Fresh Relevance and Magento modules with reports on all campaigns.Working with agencies for various marketing tasks, including advertising promos and Deliveroo, which I led the set up across all our stores and continuing to support with marketing and reporting.Working collaboratively with our development team to ensure all the websites are working correctly and briefing in whenever we need new sites or modules. Using Adobe XD to create wireframes for new content. Ensuring I know how each of our modules work so that we can keep sites up to date (ie reward points, promos, reviews, triggered emails etc)Creating product packaging - working closely with the regulatory specialist within the company to maintain correct legislation on artwork. Being available for brands we work with regarding regulatory information and building templates for them.Liaising between marketing/design and the project management team for all projects, specifically around NPD and launches, acting as design & regulatory support for packaging and well and the marketing campaigns.

    • Design and Marketing Executive
      • Mar 2019 - Aug 2021

      This role was originally a Designer role that quickly turned into Marketing and Campaign role. Working closely with the whole marketing team, I have created and led campaigns across our digital platforms, with a strong focus on our content plan and how that will work across social, email and the website. Leading the team through projects from conception to completion and creating reports against targets for each campaign and how we can improve the next one. For design I also led all packaging design work. With my specialist background in regulation and print packaging I am able to understand and work closely with our regulatory specialists and production teams to keep all artwork up to date and compliant for sale.Creating content calendars for our brandsWriting blog posts, product copy and social media postsDesigning email campaigns using Dotdigital and Mailchimp, including reportingDesigning web banners and web page collateral for all campaigns, building wireframes on Adobe XD and writing copy for dedicated pages and blogsCreating all product packaging, working closely with sales and projects teamsOrganising design and marketing scheduleCreating all design and copy content for building our new Amazon storeCreating printed POS for all brands; CDUs, flyers, brochures, posters etcCopy proofing all materials

    • United Kingdom
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Multimedia Design Executive
      • Nov 2017 - Feb 2019

      Assisting the design manager and digital manager in any way necessary. I continued with my duties as Creative Artworker as well as:Writing and designing mailers on Mailchimp for consumers based on brand plans, including for the Prestone BRC, the new online shop and Simoniz sampling campaignResponding to comments and questions on all social media in a timely manner using Sprout SocialUpdating the website with web banners, products, blogs etc using Wordpress and WistiaCreating new designs for products based on brand specifications - led the artwork project to update Bradex design after 30 years and created a new design for a French carnauba wax for the 100 years anniversaryPlanning and creating content for InstagramBeing available at events for photography to upload across social media channels

    • Creative Artworker & Marketing Assistant
      • Jan 2014 - Nov 2017

      Assisting the graphic designer and marketing team in any way necessary, including, but not limited to:Creating any purchase orders and managing budget trackersCreating physical mockupsProof reading copyCreating surveys on TolunaTraining new staff on raising EBP orders and using Toulna surveysCreating and updating product artwork in line with brand guidelines and with approval from all stake holdersDesigning website banners every month for each of the four brandsCreating monthly mailers for the sales team and sending out via MailchimpCreating and updating product cataloguesCreating printed marketing collateral (i.e. pop up banners, pallet displays, posters, flyers, etc) for events and in store promotionsCreating visuals for marketing and sales teams

    • Credit Analyst
      • Feb 2012 - Jan 2014

      Dealing with customer accounts on a daily basis and ensuring that all payments were up to date, as well as providing cover for reception.

Education

  • The Graphic Design School
    Intensive Foundation Graphic Design Course
    2016 - 2017
  • University of Warwick
    Bachelors, English Literature and Creative Writing
    2008 - 2011
  • Wilmslow High School
    A Level, English Literature
    2006 - 2008
  • Wilmslow High School
    A Level, History
    2006 - 2008
  • Wilmslow High School
    A Level, English Language
    2006 - 2008

Community

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