Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Media

  • 2021 - Present

  AstraZeneca/Genentech • Served as primary client point of contact and the media strategy and planning lead across brands throughout the AZ & Genentech portfolios • Lead the overall media planning approach by linking media strategy and brand objectives to brand goals and KPI’s • Was responsible for the strategic management of all media planning services deliverables at the brand level and for growing the business organically, working to ensure brand revenue goals are achieved on a yearly basis Show less



Starcom Constellation Group

• New York, New York, United States

• Director - Strategy

  • 2021 - 2021

  Samsung Electronics • Directed the cross channel integrated paid media strategy team across both the home appliances and home electronics lines of business, leading the team and day-to-day client interaction to build, maintain, and grow client relationships and client business • Led the teams in strategically planning campaigns from audience identification, through how to best flight and execute campaigns, to align with clients strategic goals and KPIs Samsung Electronics • Directed the cross channel integrated paid media strategy team across both the home appliances and home electronics lines of business, leading the team and day-to-day client interaction to build, maintain, and grow client relationships and client business • Led the teams in strategically planning campaigns from audience identification, through how to best flight and execute campaigns, to align with clients strategic goals and KPIs



Hearts & Science

• United States
• Advertising Services
• 700 & Above Employee

• Strategy Supervisor/Associate Director

  • 2016 - 2021

  Amgen Pharmaceutical • Oversaw all DTC brand campaigns for 6-7 different oncology drugs across channels including television, search, social, digital, radio, and point of care • Served as primary contact with brand managers, as well as internal investment and analytics teams • Lead presentation development using inputs from internal teams, as well as knowledge of media landscape, user behavior, and marketplace trends to ensure client needs were met P&G – Head & Shoulders • Supervised the Head & Shoulders integrated strategy team and acted as the strategic point person for the branding campaigns across both male and female demographic targets across all channels • Served as strategic lead for Head & Shoulders multi year partnership with the NFL, including launching first to market weekly sponsored podcast • As an official Olympic partner, helped launch custom, multi-channel Olympic execution with digital, television, and print elements for the 2018 winter games Show less



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Associate - MetLife

  • 2015 - 2016

  • Worked to plan integrated media campaigns across various media channels, primarily focused on digital but also included executions in television, print, and out of home • Acted as investment lead in rate negotiations and plan development across B2B focused campaigns • Worked to plan integrated media campaigns across various media channels, primarily focused on digital but also included executions in television, print, and out of home • Acted as investment lead in rate negotiations and plan development across B2B focused campaigns



Spark Foundry

• United States
• Advertising Services
• 700 & Above Employee

• Connections Associate - Coca Cola

  • 2015 - 2015

  • Worked across water, coffee, and tea brands in planning of integrated media campaigns • Collaborated with digital, TV activation, communications, print, and strategy teams to align on campaign objectives, appropriate media channels, and formats • Put together media recommendations based upon client goals and aspirations • Worked across water, coffee, and tea brands in planning of integrated media campaigns • Collaborated with digital, TV activation, communications, print, and strategy teams to align on campaign objectives, appropriate media channels, and formats • Put together media recommendations based upon client goals and aspirations



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Strategy Associate - Novartis

  • 2013 - 2015

  • Worked across pharmaceutical and over the counter portfolios in planning and execution of campaigns • Utilized various tools such as MRI, Nielsen, and Comscore to determine most efficient media vehicles • Assisted in creation of RFP lists and maintained relationships with vendors • Worked across pharmaceutical and over the counter portfolios in planning and execution of campaigns • Utilized various tools such as MRI, Nielsen, and Comscore to determine most efficient media vehicles • Assisted in creation of RFP lists and maintained relationships with vendors



National Football League (NFL)

• United States
• Spectator Sports
• 700 & Above Employee

• Player Participation Quality Assurance Auditor

  • 2012 - 2013

  • Tracked and identified players from each NFL game to be used for contract incentives and negotiations • Compiled weekly reports for each team and notified team personnel of best practices for future games • Recorded statistical play by play for all NCAA games to assist in scouting for the NFL Draft • Tracked and identified players from each NFL game to be used for contract incentives and negotiations • Compiled weekly reports for each team and notified team personnel of best practices for future games • Recorded statistical play by play for all NCAA games to assist in scouting for the NFL Draft



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Service Representative

  • 2012 - 2012