Zach Gordensky
Group Account Director, Brand Experiences at INNOCEAN Worldwide Canada- Claim this Profile
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Bio
Brandon Keen
Zach was a great mentor to me from the time I joined AB as an intern. As AB's marketing coordinator, I credit Zach to being fundamental in my development as a professional. Zach's exceptional client management and communications skills, sharp attention-to-detail, and team management style undoubtedly helped me grow into my current role with AB.
Sari Kohen
Zach is one of a kind. Before I had the pleasure of working alongside him I couldn't help but notice his incredible capacity for dealing with people and tricky situations, and ability to operate at a pace faster than most. When faced with the task of hiring a General Manager for AB, Zach was on the top of my list. A pipe dream I assumed... Luckily the stars aligned and now I have the pleasure of working alongside Zach day in and day out. Zach holds the AB team together with his keen ability to see the big picture while at the same time manage an abnormal number of small details and tasks. He challenges us to maintain high standards and pushes us towards greatness each day. His varied background in production, festival booking, and more has added great value to our team, allowing us to expand and provide new services for our clients. Zach has become the type of partner-in-crime I had only dreamed of and I look forward to building this company with him. We are very lucky to have Zach in the AB Fam.
Brandon Keen
Zach was a great mentor to me from the time I joined AB as an intern. As AB's marketing coordinator, I credit Zach to being fundamental in my development as a professional. Zach's exceptional client management and communications skills, sharp attention-to-detail, and team management style undoubtedly helped me grow into my current role with AB.
Sari Kohen
Zach is one of a kind. Before I had the pleasure of working alongside him I couldn't help but notice his incredible capacity for dealing with people and tricky situations, and ability to operate at a pace faster than most. When faced with the task of hiring a General Manager for AB, Zach was on the top of my list. A pipe dream I assumed... Luckily the stars aligned and now I have the pleasure of working alongside Zach day in and day out. Zach holds the AB team together with his keen ability to see the big picture while at the same time manage an abnormal number of small details and tasks. He challenges us to maintain high standards and pushes us towards greatness each day. His varied background in production, festival booking, and more has added great value to our team, allowing us to expand and provide new services for our clients. Zach has become the type of partner-in-crime I had only dreamed of and I look forward to building this company with him. We are very lucky to have Zach in the AB Fam.
Brandon Keen
Zach was a great mentor to me from the time I joined AB as an intern. As AB's marketing coordinator, I credit Zach to being fundamental in my development as a professional. Zach's exceptional client management and communications skills, sharp attention-to-detail, and team management style undoubtedly helped me grow into my current role with AB.
Sari Kohen
Zach is one of a kind. Before I had the pleasure of working alongside him I couldn't help but notice his incredible capacity for dealing with people and tricky situations, and ability to operate at a pace faster than most. When faced with the task of hiring a General Manager for AB, Zach was on the top of my list. A pipe dream I assumed... Luckily the stars aligned and now I have the pleasure of working alongside Zach day in and day out. Zach holds the AB team together with his keen ability to see the big picture while at the same time manage an abnormal number of small details and tasks. He challenges us to maintain high standards and pushes us towards greatness each day. His varied background in production, festival booking, and more has added great value to our team, allowing us to expand and provide new services for our clients. Zach has become the type of partner-in-crime I had only dreamed of and I look forward to building this company with him. We are very lucky to have Zach in the AB Fam.
Brandon Keen
Zach was a great mentor to me from the time I joined AB as an intern. As AB's marketing coordinator, I credit Zach to being fundamental in my development as a professional. Zach's exceptional client management and communications skills, sharp attention-to-detail, and team management style undoubtedly helped me grow into my current role with AB.
Sari Kohen
Zach is one of a kind. Before I had the pleasure of working alongside him I couldn't help but notice his incredible capacity for dealing with people and tricky situations, and ability to operate at a pace faster than most. When faced with the task of hiring a General Manager for AB, Zach was on the top of my list. A pipe dream I assumed... Luckily the stars aligned and now I have the pleasure of working alongside Zach day in and day out. Zach holds the AB team together with his keen ability to see the big picture while at the same time manage an abnormal number of small details and tasks. He challenges us to maintain high standards and pushes us towards greatness each day. His varied background in production, festival booking, and more has added great value to our team, allowing us to expand and provide new services for our clients. Zach has become the type of partner-in-crime I had only dreamed of and I look forward to building this company with him. We are very lucky to have Zach in the AB Fam.
Credentials
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Food Handler Certification
City of Toronto -
G License
Ontario Ministry of Transportation -
Smart Serve
The Alcohol and Gaming Commission of Ontario
Experience
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INNOCEAN Worldwide Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Group Account Director, Brand Experiences
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Feb 2022 - Present
Clients: Kia Clients: Kia
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Mosaic North America
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Manager, Integrated Commerce
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May 2021 - Feb 2022
Clients: Shoppers Drug Mart, Hershey, Kraft Heinz, Diageo, RioCan
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Account Manager
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Feb 2020 - May 2021
Clients: Shoppers Drug Mart, Hershey, RioCan
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CannTrust
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Canada
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing Manager
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Sep 2018 - Oct 2019
Focus Project 1: New Product, Innovation (BrewBudz) · Developed brand blueprint, creative territory, and product positioning within portfolio, based on consumer insights · Conducted market research to rationalize GTM skus · Collaborated with sales, finance, production and supply departments to influence critical business planning · Worked with Product Development teams to diversify offering for maximum market share · Researched market competitors to identify potential new product opportunities · Led external agencies to develop assets, programs, and provide creative service · Ensured that complex regulatory requirements were understood and plans were developed within a compliant framework Focus Project 2: XM across Medical & Adult Use Brands · Identified, negotiated and executed event opportunities to drive brand awareness and sales · Developed assets and collateral that were on-brand and on-campaign message · Managed vendors, timelines and budgets for events · Implemented money-saving strategies and synergies between branded executions · Trained customer service, marketing, and sales teams · Prepared vendor and partnership contracts for attorney review and approval · Ensured that complex regulatory requirements were understood and plans were developed within a compliant framework Show less
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Republic Live Inc
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Canada
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Musicians
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1 - 100 Employee
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Director of Marketing & Brand Strategy
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Oct 2015 - Sep 2017
Projects: WayHome Music & Arts // www.wayhome.com Boots and Hearts Music Festival // www.bootsandhearts.com · Measured and reported on marketing campaign performance, gained insights and compared results against YOY goals to identify strengths and weaknesses · Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, OOH, print, radio and TV · Oversaw, executed and negotiated all ad-buys & promotions and contra · Managed and lead event documentation teams (photo & video) · Negotiated licenses for promotional assets (song & visual art) · Develop timelines for asset production, customer communications & information dissemination · Managed external teams · Managed and mentored internal marketing team Show less
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AB Co.
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United States
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Business Consulting and Services
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1 - 100 Employee
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GM & Director of Marketing
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Feb 2012 - Jan 2015
AB Co. was a PR & Creative Marketing Agency with offices in New York and Toronto. · Strategized long-term business needs and directions · Managed day-to-day operations, client communications and campaign development · Collaborated with staff to maximize client service and streamline procedures · Encouraged, trained and developed employees to maximize performance · Oversaw production of all assets, including managing briefs and reviewing proofs · Collaborated with clients to develop business solutions and future growth plans · Managed high-profile accounts worth over $1M+ · Mentoring a team of 10 employees, staffing up to 20+, as needed Clients included; Pistonhead Lager (Spendrups Brewing Sweden), Sneaky Dee’s, Beau’s All Natural Brewing, Universal Music Group, Google Play, Sounds Australia, AEG Live, Live Nation. Show less
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Canadian Music Week
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Canada
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Entertainment
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1 - 100 Employee
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Marketing & Program Manager
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2009 - 2012
More information: www.cmw.net Canadian Music Week is Canada’s largest and longest running music festival and conference. · Independently programmed & communicated with 800+ live acts from 40+ countries, annually · Developed communications automation and marketing tool kits for participants · Independently lead missions to China, Australia, Finland and across the U.S.A. and Canada for speaking engagements and sales opportunities · Planning, budgeting and executing all festival marketing and advertising · One full-time direct report · Managing 20+ Team Leads for in-venue executions Show less
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Education
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2021 - 2021
University of Toronto - Rotman School of Management
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2019 - 2019
BrainStation
Data Analytics Certificate -
2006 - 2009
Fanshawe College
Bachelor's Degree
Community
