Zach Carter
Client Manager at Blue Crab Strategies- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Experience
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Blue Crab Strategies
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United States
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Business Consulting and Services
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1 - 100 Employee
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Client Manager
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Nov 2022 - Present
Blue Crab Strategies is a mission-driven strategic consulting firm that meets our planet’s messiest problems with the collective power of people. We develop approaches for some of the most impactful players in the global transition to a clean energy economy and the fight against climate change. From brands to NGOs to foundations to activists, we work behind the scenes at the cutting edge of climate innovation. With our clients, we’re building a worldwide, collaborative ecosystem to accelerate climate action. Get to know us better at bluecrabstrategies.com Show less
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We Are RALLY
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Mar 2022 - Nov 2022
•Supported internal teams of 4-6 staff members through media strategies, messaging and storytelling campaigns, and program launches, bringing an inquisitive, well-organized, and highly-motivated mindset• Coordinated across 2-3 cross-functional digital and social media teams to organize the deployment of client resources across paid ads, influencer campaigns, and creative concepting• Built media lists and pitched press releases, op-eds, and letters to the editor to journalists on behalf of 6 clients • Led 5 media and message briefings of C-suite executives, state & local government leaders, and funders around key messaging prior to, during, and after media interviews and campaign launches Show less
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Account Associate
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Feb 2021 - Mar 2022
• Media monitored in real time and flagged coverage to internal and external stakeholders & pivoted communications strategies accordingly under tight deadlines• Supported the first drafts of messaging documents, storytelling materials, press releases and media pitches with the support of Account Executives • Helped the team manage reactive media inquiries on behalf of clients in a timely and efficient manner• Collaborated with journalists and content producers to serve as a primary media analyst for clients Show less
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Communications Fellow
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Oct 2020 - Jan 2021
• Planned and developed 8 communications strategy sessions for for stakeholders and internal and external influencers, working with external partners and internal teams to align on message, branding, and project strategy
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Trilogy Interactive
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Technology, Information and Internet
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1 - 100 Employee
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Media Fellow
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May 2020 - Aug 2020
Media buying, reporting, and tracking. Utilized Facebook Ads Manager and in-house CRM tools to track and execute digital ads and provide reports of KPIs. Media buying, reporting, and tracking. Utilized Facebook Ads Manager and in-house CRM tools to track and execute digital ads and provide reports of KPIs.
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Education
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University of California, Berkeley
Bachelor of Arts - BA, Political Science and Government, Public Policy Minor -
La Costa Canyon High School
High School Diploma