Lifecycle Marketing Manager

• Feb 2022 - Jun 2023

Executes promotional, lifecycle, and triggered campaigns using precise customer segmentation and personalized content/messaging strategy Collaborates with the team to manage the promotional and customer email marketing calendar Monitors overall campaign performance and deliverability through daily and monthly reporting Drives continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and… Show more Executes promotional, lifecycle, and triggered campaigns using precise customer segmentation and personalized content/messaging strategy Collaborates with the team to manage the promotional and customer email marketing calendar Monitors overall campaign performance and deliverability through daily and monthly reporting Drives continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue Conducts A/B & experiment tests to optimize campaign engagement using variations of trigger, content, and frequency for all campaigns Set up and deploying all email campaigns in Cheetah Messaging Migration and implementation of SMS/MMS marketing campaigns in Braze Interprets weekly and monthly performance reports while leveraging data to create new user segments for campaign targeting and testing Show less Executes promotional, lifecycle, and triggered campaigns using precise customer segmentation and personalized content/messaging strategy Collaborates with the team to manage the promotional and customer email marketing calendar Monitors overall campaign performance and deliverability through daily and monthly reporting Drives continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and… Show more Executes promotional, lifecycle, and triggered campaigns using precise customer segmentation and personalized content/messaging strategy Collaborates with the team to manage the promotional and customer email marketing calendar Monitors overall campaign performance and deliverability through daily and monthly reporting Drives continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue Conducts A/B & experiment tests to optimize campaign engagement using variations of trigger, content, and frequency for all campaigns Set up and deploying all email campaigns in Cheetah Messaging Migration and implementation of SMS/MMS marketing campaigns in Braze Interprets weekly and monthly performance reports while leveraging data to create new user segments for campaign targeting and testing Show less

E-Commerce Manager

• Jan 2020 - Feb 2022

Managed external development agency, from sprint planning and backlog grooming to technical requirements, user stories, and QA on project deliverables Built & executed on-site strategies to support product launches & events, from merchandising and navigation updates to customized landing experiences and technical execution Owned the product set-up process, ensuring timely, accurate delivery of product listings Managed on-site merchandising in alignment with business goals &… Show more Managed external development agency, from sprint planning and backlog grooming to technical requirements, user stories, and QA on project deliverables Built & executed on-site strategies to support product launches & events, from merchandising and navigation updates to customized landing experiences and technical execution Owned the product set-up process, ensuring timely, accurate delivery of product listings Managed on-site merchandising in alignment with business goals & inventory availability Partnered with Digital Product Development to build requirements for site enhancements to support product launches and events Developed site experiences tailored to individual marketing campaigns, working closely with the marketing team to identify opportunities and engage in testing and optimization Maintained regular KPI reporting; extracted key insights to fuel continuous site optimization

E-Commerce Sr. Associate

• Jan 2018 - Jan 2020

Executed digital segment of all product launches, including site merchandising, PDP setup, landing experiences, and quality assurance Generated key data pulls to identify blockers in the conversion funnel in order to streamline the user journey Collaborated cross-functionally with the planning and fulfillment team to ensure timelines for key launches and restocks were met Managed the email marketing process from asset deliverables to campaign deployment; revamped the… Show more Executed digital segment of all product launches, including site merchandising, PDP setup, landing experiences, and quality assurance Generated key data pulls to identify blockers in the conversion funnel in order to streamline the user journey Collaborated cross-functionally with the planning and fulfillment team to ensure timelines for key launches and restocks were met Managed the email marketing process from asset deliverables to campaign deployment; revamped the architecture of all triggered email messaging, including segmentation across varying customer's journeys

E-Commerce Associate

• Jun 2016 - Jan 2018