Director of SEM

• Mar 2021 - Present

SEM Team Lead

• May 2020 - Present

Digital Advertising Specialist

• May 2019 - Apr 2020

Construct and manage client PPC initiatives, audit campaigns & account structures, analyze quarterly trends & implement optimizations, and develop multifaceted digital campaigns across a variety of platforms.- Awarded “Rookie of the Year 2019” for exceeding expectations, surpassing forecasted lead generation numbers, and expanding company culture to remote offices.- Managed a portfolio of 7 clients and over $1.3 million in advertising assets in PPC campaigns across Google Search, Google Display Network, Facebook Ads, Instagram Ads, and Capterra’s Ad Network platforms.- Generated new data auditing procedures to identify inefficient campaigns & keywords, pinpoint positive ROI trends and optimize account structures.

Web Content & Optimization Specialist

• Aug 2018 - May 2019

As the Web Content & Optimization Specialist, I was responsible for all things marketing with a high level of focus on all digital entities, data, and optimization. I analyzed top marketing trends from both digital and traditional media perspectives. I utilized my knowledge of our industry's web development best practices to invent, design, test, analyze, optimize, and scale ROI-positive digital experiences, SEM, PPC, SEO, email marketing, display media, social media, and content marketing initiatives.

Marketing Supervisor

• Feb 2017 - Aug 2018

Responsible for detailed execution of all Suntex's marketing initiatives including internal and external communications. -Executing and overseeing our company's social media strategy and content.-Planning and assisting specialist with local events and recapping cost ROI.-Training and technical support for marinas social media and crisis management.-Responsible for (developing and editing) email blasts and newsletters for marinas, boat club, and rental customers. Tracking success rates and making necessary changes after analyzing conversion data.-Accountable for updating marketing databases and generating a historical database of all marketing creatives and their ROI.-Drafting/Editing communications and content for websites.-Travel to locations and assist in local marketing efforts when needed.-Responsible for issuing deadlines to Graphic Designers and Marketing Specialists.

Digital Marketing Intern

• Sep 2016 - Feb 2017

UI Designer / Server / Bartender

• Nov 2013 - Aug 2016

Updated and maintained LSAburger.com Provided strong customer service to store patrons Open/closed facility which entailed store preparation and time management Updated and maintained LSAburger.com Provided strong customer service to store patrons Open/closed facility which entailed store preparation and time management

Intern / Life Guard

• May 2013 - Sep 2013

Supervised the safety of customers in the aquatic center Provide customers with excellent customer service to enhance hotel stay Managed chemicals and sanitation of aquatic facility Supervised the safety of customers in the aquatic center Provide customers with excellent customer service to enhance hotel stay Managed chemicals and sanitation of aquatic facility