Experience

American City Business Journals

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Associate Sales Manager

  • Aug 2015 - Present

• Senior Operations Lead

  • Jan 2013 - Aug 2015

• National Account Executive

  • May 2007 - Jan 2013

  • Implementation of inside sales strategies • Utilized outbound telemarketing to secure subscription renewals from existing subscribers of Business Journals and consumer-focused titles• Focused intensively on converting outbound sales calls on potential customers into new sales and revenue • Called on current customers to covey and sell the benefit in continuation and upgrade of their contract• Increased pre-paid accounts sold 6% in 2011 over 2010• Increased multi-year accounts sold 17% in 2011 over 2010• Increased sales 2% in 2010 over 2009 in total sales • Increased sales 16.5% in 2009 over 2008 in total sales• Acknowledged by Sales Director to be the best sales person tracking their own sales and earnings with Excel • Assisted with training session on personal motivation and importance of tracking personal sales growth to peers



Discovery Place

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Sales & Marketing Associate

  • Nov 2004 - Jan 2007

  • Marketed and promoted Discovery Place ISS traveling exhibit to museums across the country • Created marketing book providing qualified leads with visuals of 5,000 square foot traveling exhibit and explained marketing/ promotion opportunities to create renewed excitement in the host museum • Creatively negotiated contract with an enclosed mall to lease ISS traveling exhibit with a profit share deal • Negotiated contract for $100,000 purchase fee for ISS traveling exhibit with Air Zoo Museum in Michigan • Entertained potential customer and actual leaser and buyer • Developed sales programs for museum extended education • Managed distribution of 20,000 Educator Guides to schools in Charlotte Metro Area and other metro areas • Designed Teacher Liaison Program to consist of 130+ educators across 13 school districts • Created Marketing Plan for the Charlotte Nature Museum which consisted of a $15,000 yearly marketing budget • Managed and coordinated print materials with in-house graphic department for the Charlotte Nature Museum • Scheduled and worked with local print ad reps for ad placement maximizing exposure to target market • Directed Editorial Board and writer for Discovery Place’s in-house Quarterly Magazine • Submitted special feature articles on exhibit openings and special events to be included in Quarterly Magazine • Photographed special events to be included in Quarterly Magazine • Coordinated all print ads with local and regional publications in the absence of Marketing Director • Designed programs/flyers and wrote and released media alerts for 13 week Distinguished Lecture Series • Escorted media through Museum during special events and for footage of interactive exhibits • Created monthly electronic flyers used to update members on exhibits, IMAX films and special events



TROIKA Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Associate

  • Oct 2003 - Nov 2004

  • Analyzed media plans and television/radio flight schedules to ensure proper saturation in each market of CATS, o Assisted presenters to accurately allocate the budget to print, TV and radio for a particular show o Prepared and issued Marketing Status Report to Producers bi-monthly with updates of promotions and media plans • Coordinated press and promotions for The National Tour of The Sound Of Music, CATS, and Fiddler On The Roof o Makeup transformation story – TV crew/reporter shoots different stages of the transformation of an actor into a cat o Advanced phone interviews, in-studio interviews/performances on local TV news or radio morning-drive talk shows o School appearances/workshops to educate children the importance of fine arts • Approved print ads, Playbills, media plans, and flight schedules before they are finalized and executed by presenter • Calculated and organized daily ticket sales in Excel from all current on-sale markets for all running shows o Distributed daily to CEO, CFO, COO, Producers, and Partners of Troika Entertainment • Supplied marketing materials and program copy to national and international presenters for numerous running shows • Duplicated all in house Marketing Material (Press kits, Study Guides, Print Ads, TV and radio commercials) • Archived reviews and feature stories for CATS, The Sound Of Music, and Fiddler On The Roof