Experience

NCM Motorsports Park

• United States
• Automotive
• 1 - 100 Employee

• Track Operations General Manager

  • Oct 2022 - Present



ABI Creative

• Bowling Green, Kentucky, United States

• Chief Executive Officer

  • May 2009 - Oct 2022

  • Oversee operations, business growth strategy, marketing, safety compliance, client relations, and all media project management for motorsport racing facilities across the U.S., including NCM Motorsports Park and Track Day / Racing organization events with 300+ attendees • Manage multiple project, event, and operational budgets including payroll/staffing, equipment rentals, vendor services, facilities, and travel expenses • Direct team of 4 including Operations Manager, Operations Specialist, Photographer, and contractors • Partner with senior leaders (Executive Director & General Manager) and cross-functional teams (Operations, Marketing & Sales, Retail) to develop and implement marketing strategy and revenue-generating programs to successfully increase sales • Lead product development, sales strategy, and continuous improvement of customer experience to grow business revenue by 280%+ • Set and manage KPIs such as website analytics, conversion rates, and inventory sales; achieved an average customer purchase rate of 84%+ • Work closely with Corner Marshals, Fire, and Safety crews to ensure safe ingress and egress from track and consistently maintained a perfect on-track safety record with zero incidents over 13+ years • Develop and grow client relationships with Track Day, Racing, Auto Club, and diverse corporate organizations to market programs and manage media for events Show less



City of Arnold Police Department

• Germany
• Law Enforcement
• 1 - 100 Employee

• Detective

  • Jul 2008 - Apr 2016

  • Led investigations, safety compliance, and evidence collection for investigative law enforcement within city with population of 90,000+ • Designed and implemented St. Louis’ 1st Aerial Search & Rescue Program with UAVs/drones, resulting in more efficient, cost-effective, and successful searches; recognized nationally by CNN • Trained in accident reconstruction, safety management, and advanced medical first response • Assisted in schedule management for consistent staffing needs • Conducted daily vehicle inspections to ensure safe and reliable fleet operation Show less