Experience

FloSports

• United States
• Spectator Sports
• 300 - 400 Employee

• Lead Designer

  • Aug 2021 - Present

  Managed creative strategy on hundreds of digital campaigns with an ad spend of over $1.5M a yearArt Directed digital campaigns formatted for maximizing reach on mobile.Spearheaded the process to shift our team’s focus from building final graphic deliverables to custom on-brand templates. This empowered other departments across the corporation to create their own on-brand content without the design team. This new process increased my team’s impact on the business’s bottom line by 500%.Read more about it here: https://www.zacharypurcell.com/on-brand-templates Show less

• Senior Motion Designer

  • Aug 2020 - Jul 2021

  Developed motion and design guidelines, ensuring brand consistency and alignment across a team of 8 creatives.Mentored junior designers in proper design process and techniques.

• Motion Designer

  • Jan 2018 - Jul 2020

  Initiated performance tracking for motion graphic video assets across social media which led to a major reprioritization of our focus to have a bigger impact on the companies bottom line.Coordinated with multiple teams to pitch and create new campaign ideas for social



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Freelance Motion Designer + Videographer

  • Jun 2013 - Feb 2018

  Freelance video producer + animator. Contracted with creative agencies such as GSDM (Chipotle) and several others. Worked directly with clients to create strong brand positiong such as this opening title for Tom Hegna: https://vimeo.com/zacharypurcell/tom?share=copy Freelance video producer + animator. Contracted with creative agencies such as GSDM (Chipotle) and several others. Worked directly with clients to create strong brand positiong such as this opening title for Tom Hegna: https://vimeo.com/zacharypurcell/tom?share=copy



CHARFEN™

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Motion Graphics Designer

  • Aug 2015 - Jun 2016

  Worked on the film team to plan, film and animate social videos, testimonials and live-events. Worked on the film team to plan, film and animate social videos, testimonials and live-events.