Experience

Data Center First Pte Ltd

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Manager, Marketing Communications

  • Mar 2022 - Present

  Responsible for brand building and brand recognition o Social media campaigns, content creation, and ideation o Grew Linkedin followers past the 1000 follower mark in 4 months o Consistently kept social media engagement above 5% o Ideated and created announcements for reseller partnerships, project progress, and content for brand visibility o Wrote press releases and organized publicity collaterals for live streams with media o Wrote and prepared speaker scripts and presentation materials for CEO keynote speeches and panels Ideation, planning, and execution of client events o Successfully held the first ever live-streamed data center groundbreaking ceremony for Data Center First’s Nongsa One project. Viewed and attended by local VIPs, key influencers and data center media. o Experienced in managing offshore event logistics in partnership with several vendors for transport, FnB, live streaming and venue preparation o Built pipeline of targetted client engagements with speakers from M&E, Risk Management, Trade Ministries, and Public Cloud Providers Maintenance and upgrading of web properties and brand assets o Ensured media mentions and web content were up to date o Upgraded website to improve searchability for media mentions and press releases o Revamped corporate deck to improve understanding of company modus operandi and strategic purpose o Performed ad-hoc changes to the website upon request Market Research and Marketing Due Diligence o Conducted independent research to identify key drivers for growth and industry narratives to inform the direction of marketing efforts o Understand the marketing strategy of acquired entities to assess its soundness in BAU marketing operations o Formulate findings into communicable and actionable GTM strategies



Initium Digital Consultancy

• Chief Execution Partner

  • Mar 2019 - Jun 2022

  Responsible for client relations, photography, SEO copywriting, and online community engagement: o Mazzo Italian Restaurant (Content Production) o Don Quijote Spanish Restaurant (20% growth to 9,601 FB Followers, 300% growth to 936 IG Followers) o 7th Mile Coffee Shop (6% growth to 10,412 FB Followers, 49% growth to 757 IG Followers) o Lion Dance Brand Meatballs (Content Production) o Musical Touch Pte Ltd (SEO Copywriting) o Vascular and Interventional Centre (SEO Copywriting and PR) o NOST Pte Ltd (Content Production)



Creative Technology Ltd

• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Marketing Executive

  • Apr 2021 - Mar 2022

  In charge of brand building and online strategy for Super X-Fi (SXFI): o Facilitated assembly of brand guide for online content; website and social media styling o Developed, planned, and implemented growth marketing strategy for the SXFI brand o Facilitate scrum sessions with team to track progress of web project and development of marketing collaterals o Ideate and execute high conversion social media content Website Building and Project Management: o Responsible for overhauling copy for redevelopment of SXFI website o Establish and improve consistent tone of voice with social media



Lee Kuan Yew School of Public Policy

• Singapore
• Public Policy
• 100 - 200 Employee

• Strategic Communications Executive

  • Oct 2019 - Apr 2021

  Ensure vibrancy of LKYSPP social media channels including Facebook, LinkedIn and Twitter: o Exceeded social media growth KPIs, grew overall social media presence by 6% to 500,000 total followers o Combined thought leadership and high-conversion content to increase CTR of content pillars by 70% MoM. Responsible for supporting LKYSPP web projects and maintenance of web properties: o Managed the development and timely deployment of several business-critical web properties Responsible for supporting multi-channel marketing and advertising activities: o Single-handedly ran in-house global B2C ad campaigns that accounted for 30% of potential business in 2020. In-charge of running weekly cadence for reporting leads: o Decentralized reporting, providing YoY and MoM analysis and allowing stakeholders to view reports remotely o Created data dictionary to correctly map applicant’s country and nationality to business regions. o Cut reporting turnaround by 75% by creating “plug-and-play” solution for data summarising and storytelling



ClayOPS

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development and Marketing Executive

  • Oct 2018 - Oct 2019

  Helped achieve YOY growth targets for Revenue and Nett New Clientele in Oil and Gas, Defense and Asset Management Industries Collaborated with ClayOPS’ partners to drive sales toward its Training line of business through curriculum awareness programs Successfully co-developed GTM strategies and managed 3 presales events to drive nett new growth Helped achieve YOY growth targets for Revenue and Net New (Oil and Gas, Defense and Asset Management Industries) Wrote data literacy/data analytics articles to build personal brand and thought leadership of ClayOPS’ partners on LinkedIn



Toastmasters International

• United States
• Non-profit Organizations
• 700 & Above Employee

• Vice President

  • Jul 2016 - Jun 2018

  As VP of Communications and a Competitive Speaker, I managed outreach and member communications - 1st Place Club Qualifier - 1st Place District Qualifier - 2nd Place Area Qualifier As VP of Communications and a Competitive Speaker, I managed outreach and member communications - 1st Place Club Qualifier - 1st Place District Qualifier - 2nd Place Area Qualifier



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Research Intern

  • Jul 2016 - Aug 2016

  - Assisted in market research projects for maternal care applications, Oil and Gas and various projects under NDA - Assisted Singapore Polytechnic Interns with Final Year Project - Assisted in market research projects for maternal care applications, Oil and Gas and various projects under NDA - Assisted Singapore Polytechnic Interns with Final Year Project