Zachary Lawton
Digital Media Specialist at The Country Day School in King, Ontario, Canada- Claim this Profile
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English -
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Bio
Credentials
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Digital Marketing Management
University of TorontoAug, 2022- Oct, 2024
Experience
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The Country Day School in King, Ontario, Canada
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King City, Ontario
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Digital Media Specialist
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Mar 2014 - Present
•Produce, shoot, animate and edit all of the internal and external video marketing for web, social media and live event •Identify, schedule, storyboard stories featuring faculty and students to create interesting content that reflects the exciting nature of the school •Pitch and execute digital content for fundraising campaigns, this includes social media as well as content used on digital displays •Work with A/V crew to test, launch and direct live streams of school events (Open Broadcast Software, Mixers, Youtube) •Manage every social media feed by not only posting, but encouraging faculty to seek opportunities and share themselves. Specifically video content for Youtube, Twitter, Facebook and Instagram •Responsible for digital tool production acquisition. Specifically, DSLR/Mirrorless video and photography cameras, microphones, audio field recorders, Adobe Creative Suite, lighting kits, etc. •Write school and students success stories for news and publications •Audio/Visual Management during event planning - consult with A/V crew •Manage Digital Displays through the use of Rise Vision. This includes content creation, scheduling and automation of screens. •Monitor Social Media (Hootsuite) and Google Analytics for reports to supervisors and Board of Directors. Highlighting goals and areas of improvement •Constantly searching for exciting external content to share with our community •Assist Website Administrator running the Content Management System (Blackbaud/WhippleHill) - including newsletters, HTML and CSS programming (very similar to Wordpress) •Guest workshop leader for the Grade 11 Communications class •Member of the Communications/Community Relations team, reports directly to the Director of Advancement and Director of External Communications Show less
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TVCOGECO - Chatham
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Chatham, Ontario
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Television Producer
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Aug 2010 - Mar 2014
•Produce and direct mobile shoots in the community; council meetings, high-school sports, election coverage, etc. •Directed TVCogeco's coverage of the 2013 Ontario Chamber of Commerce Awards that featured Tim Hudak and Andrea Horwath, Remembrance Day ceremonies and minor league hockey •Research community events and look for interesting local stories •Input schedule every week from Broadview into WinLGX •Always meet show deadlines (three per week or more) •Recruit and train volunteers and co-op students in editing, videography, graphics, on-air etc. •Manage studio in absence of manager, ensure programming and operation standards are met •Lead volunteer training that focused on teaching and utilizing volunteers •Handle social media (specifically Twitter @TVCChatham) •Help manage Content Management System to ensure relevant information is always on our front page Show less
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The Subs Bench Podcast and Blog
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Windsor, Ontario
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Editor, Producer, Contributor
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Dec 2008 - Jun 2012
A soccer blog with special focus on European soccer and the Toronto Football Club. •Research, write/edit and create layout for new articles and features. •Manages content, posts, comments in blog and podcasts. •Constantly reads other soccer events, pop culture and world trends to create engaging, entertaining and insightful writing. •Troubleshoot to repair bugs and problems. •Respond promptly to blog comments and email •Updated while traveling across Europe in the summer of 2011, blogged about my experiences at each ground. Show less
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Video Communications Specialist
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Jun 2009 - Aug 2010
•Responsible for all video production projects, reported to marketing lead •Handled administrative and organizational tasks, to help the production run efficiently •Managed a production budget throughout summer to minimize costs •Researched music and licensing for online commercials •Maintained a positive team relationship via written and verbal communication •Effectively problem solved, to meet the needs of the organization •Assisted print production staff with creative strategies and unique ideas Show less
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University of Windsor
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Windsor, Ontario
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Teaching Assistant
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Jan 2010 - Apr 2010
•Lead third-year students teaching technical skills for film cameras •Provided practical support to the director and production team during the making of films and other creative works •Aided in organizing, supervising and catering on and off-site shooting sessions for students. •Acted as a student resource for organizing and hosting an audition, and making final casting decisions •Responsible to keep projects on track - financially, creatively and on time •Assisted professors and students organizing the University of Windsor's 2010 Film Festival Show less
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Education
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2006 - 2010
University of Windsor
Bachelor of Arts; Honors, Communications, Media & Film
Community
