Experience

Poppy Barley Inc.

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Manager, Growth & Analytics

  • Jul 2021 - Present

  I'm currently focused on how we grow Poppy Barley 50%+ YoY for the next 5 years. My team is primarily focused on driving new customer acquisition, AOV, and 90/180 day repeat rate. We use a lot of the data infrastructure I previously put in place to make fast, informed decisions.

• Data & Analytics Manager

  • Feb 2021 - Jul 2021

  This role is cross-functional, helping different business units (retail, customer support, product, marketing, e-commerce) understand their performance, and identify areas of improvement/levers for business growth.Previously, our teams were asking questions that were either too complex, or too time consuming to answer. So I built a data infrastructure that has allowed the entire business to self-serve, and get answers to previously tough questions in a matter of minutes/hours, not days/weeks. Show less

• Ecommerce Product Manager

  • Dec 2019 - Feb 2021

  As E-Commerce Product Manager, my main objective was to improve the customer experience on our site, and subsequently the conversion rate. Over 14 months we saw a 50% improvement in conversion rate. Some things that made a positive impact on conversion rate: Localized pricing for the US, full migration from WordPress to Shopify + home page re-design, implementation of automated Back-in-stock requests, design changes primarily on PDP changes (some a/b tested), 99% faster filter, "You may also like" product recommendations, product add-ons post Add to Cart (AOV booster).Interesting things we have/will launch: custom a/b testing engine, bag comparison tool, bag finder tool, try before you buy business model. Show less



LoyalAs

• Canada
• Software Development

• Co-Founder

  • Aug 2021 - Present

  LoyalAs automates referrals for Home Service providers. I am the technical co-founder building LoyalAs from scratch. LoyalAs automates referrals for Home Service providers. I am the technical co-founder building LoyalAs from scratch.



Trust Science

• Canada
• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • Feb 2019 - Dec 2019

  As the Director of Marketing at Trust Science my main focus was building a lean marketing stack (Salesforce and Drift), and sales enablement. My main achievements/responsibilities were:- Rebuilding Salesforce and standardizing the way in which the sales team used it- Implementing Drift and integrating with Salesforce, enabling our SDR’s to automate 90% of their workflow. With this new process (and better marketing materials) the SDR’s booked more meetings in one week than the previous 3 months combined- Drove the adoption of a “customer pain point” sales narrative and created sales collateral- Managed Squarespace, and then built a Hubspot website, implemented paid marketing initiatives and wrote blog posts and Press Releases. Show less

• Marketing Manager (Contract)

  • Nov 2018 - Feb 2019



Go Auto

• Canada
• Motor Vehicle Manufacturing
• 500 - 600 Employee

• Marketing Strategist

  • May 2018 - Feb 2019

  When you ask most people about auto-industry marketing, they refer to radio, billboards, Facebook and Google Ads, and good old-fashioned balloons. My role at Go Auto is focused on building an automated and personalized marketing strategy. I am building a best-in-class marketing stack, transitioning away from legacy systems and standardizing data-collection. The end-goal is to provide car-shoppers with an un-paralleled, personalized experience across the entire marketing funnel. When you ask most people about auto-industry marketing, they refer to radio, billboards, Facebook and Google Ads, and good old-fashioned balloons. My role at Go Auto is focused on building an automated and personalized marketing strategy. I am building a best-in-class marketing stack, transitioning away from legacy systems and standardizing data-collection. The end-goal is to provide car-shoppers with an un-paralleled, personalized experience across the entire marketing funnel.



Jobber

• Canada
• Software Development
• 400 - 500 Employee

• Business Operations Manager - Marketing

  • Aug 2017 - Jan 2018

  As the Business Operations Manager for the marketing team at Jobber, I ensured that the marketing team is fully equipped to achieve their goals with the right tooling (marketing automation, event tracking etc), reliable data and timely analysis and insights.Part of this role is identifying areas of improvement within the marketing team that will have maximum business impact, generating a plan to improve said area and working with a cross-functional team of developers, analysts and other business partners to roll the plan out. Show less

• Marketing Analyst

  • Nov 2016 - Aug 2017

  As a marketing analyst at Jobber, I focused on building repeatable methods with which the Marketing team could easily understand their impact on key business metrics. This was achieved by merging data from multiple sources including Google Analytics, internal databases and internal logs.

• PPC Manager

  • Nov 2015 - Nov 2016

  As a PPC Manager, I took responsibility for all marketing spend across a number of channels (search, marketplaces, display, social). I drove improvement across all channels through constant landing page and account optimizations.



Strathcom Media Inc.

• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Paid Search Analyst

  • Aug 2015 - Nov 2015

  As a Senior Analyst, my additional responsibilities included:- Assisted in the training and development of junior team members - Managed highest spending accounts/dealer groups- Developed a CRO plan for all AdWords accounts, agency wide

• Paid Search Analyst

  • Jan 2015 - Aug 2015

  Strathcom Media is a full service website, digital advertising and data syndication agency for Car Dealers in Canada. As a Paid Search Analyst I was responsible for the analysis and implementation of Google AdWords, Bing and Facebook campaigns for some of the most successful car dealerships in Canada. At a given time I was responsible for monthly budgets ranging between $100,000 and $500,000.



Divestopedia

• Canada
• Online Media
• 1 - 100 Employee

• Editor

  • Sep 2014 - Dec 2014