Zachary Harding

Founding Partner at Delta Capital Partners (Caribbean)
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Contact Information
us****@****om
(386) 825-5501
Location
JM

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David Burton MBA

Zachary Harding is a dynamic marketer with extensive experience in the fast moving consumer goods industry. Zachary has successfully managed several local and international brands, indeed the growth and development of several of these brands can be attributed to work done by Mr. Harding. Coca Cola, Ocean Spray, Bigga Soft drink and Angostura are just some of these examples. Zachary sees marketing as a fascinating social science capable of changing human behavior if the right strategy is implemented. If you have an interest in marketing Zachary Harding is definitely someone you want to get to know.

Hal Holness

Zachary was and still is an exceptional marketer and communicator. He is a person that could market ice to the eskimoes. His sharpness for detail and a never say no attitude are strong attributes that he used to get the job done. Zachary is truly a pioneer and has shown why he is at the top of his game.

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Experience

    • Jamaica
    • Capital Markets
    • 1 - 100 Employee
    • Founding Partner
      • 2020 - Present
    • Executive Chairman - Delta Capital Partners Ltd.
      • Jun 2020 - Present
    • Chief Executive Officer
      • Sep 2019 - Jul 2022
    • Founder
      • 2015 - Jun 2020

      Hyperion Equity LLC is a private investment firm that specialises in sourcing and placing capital in unique, proprietary investment opportunities. Hyperion Equity LLC is a private investment firm that specialises in sourcing and placing capital in unique, proprietary investment opportunities.

    • Construction
    • 1 - 100 Employee
    • President
      • Sep 2012 - Dec 2015

      The Phoenix Group is a world-class private investment firm with a patient and global view of preserving wealth and creating value. It was formed to build upon the successful exit of a billion-dollar business servicing Fortune 500 companies around the globe. Our team brings unmatched experience in a broad range of industries to ensure that our clients and partners achieve consistently superior results. Our global business approach and outlook means we are constantly exploring… Show more The Phoenix Group is a world-class private investment firm with a patient and global view of preserving wealth and creating value. It was formed to build upon the successful exit of a billion-dollar business servicing Fortune 500 companies around the globe. Our team brings unmatched experience in a broad range of industries to ensure that our clients and partners achieve consistently superior results. Our global business approach and outlook means we are constantly exploring opportunities where our financial, relational and intellectual capital can create greater value for our partners and investors. Our holdings include current or previous holdings include protective packaging, IT services, media, industrial supplies, HR staffing, and commercial real estate. The Phoenix Group leverages its capital and network to uniquely structure solutions for each opportunity. We are thorough, disciplined and dedicated to building long-term, risk-mitigated value. Show less The Phoenix Group is a world-class private investment firm with a patient and global view of preserving wealth and creating value. It was formed to build upon the successful exit of a billion-dollar business servicing Fortune 500 companies around the globe. Our team brings unmatched experience in a broad range of industries to ensure that our clients and partners achieve consistently superior results. Our global business approach and outlook means we are constantly exploring… Show more The Phoenix Group is a world-class private investment firm with a patient and global view of preserving wealth and creating value. It was formed to build upon the successful exit of a billion-dollar business servicing Fortune 500 companies around the globe. Our team brings unmatched experience in a broad range of industries to ensure that our clients and partners achieve consistently superior results. Our global business approach and outlook means we are constantly exploring opportunities where our financial, relational and intellectual capital can create greater value for our partners and investors. Our holdings include current or previous holdings include protective packaging, IT services, media, industrial supplies, HR staffing, and commercial real estate. The Phoenix Group leverages its capital and network to uniquely structure solutions for each opportunity. We are thorough, disciplined and dedicated to building long-term, risk-mitigated value. Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Founder
      • 2009 - 2013

      Agency20seven We Are We are a network of industry-leading professionals who translate Boardroom objectives into Bottom-line Results ™. Why Us You get a team of experts with proven track records driving your strategic objectives. We leverage global best practices and overlay our experience and market knowledge to execute in a way that’s more relevant to your consumer. You Get - Leading-Edge Strategies, Ideas and Execution - Well-Researched and Sustainable… Show more Agency20seven We Are We are a network of industry-leading professionals who translate Boardroom objectives into Bottom-line Results ™. Why Us You get a team of experts with proven track records driving your strategic objectives. We leverage global best practices and overlay our experience and market knowledge to execute in a way that’s more relevant to your consumer. You Get - Leading-Edge Strategies, Ideas and Execution - Well-Researched and Sustainable Plans - Cross Training of your internal resources - Insights and Linkages into other industries - Continuous Measurement and Evaluation of key learnings to ensure continuous improvement - Cost Savings (by not having to pay health, group life insurance, motor vehicle and other payroll related expenses) - A Results-Based contract guaranteeing that you get what you pay for Our Team We have twenty-seven affiliated professionals, locally and internationally who are industry leaders in their field. Disciplines include; business strategy, brand development, design, sponsorships, media management, major events, nation branding, web development, music, film, sports, experiential marketing, and phygital (tm) strategies. What We Do Strategy - Research - Segementation - Insight Generation - Competitive Analysis - Path-to-Profit Branding - Brand DNA - Logo Design - Brand Personality - Brand Application Guide - Copy Writing Execution - Packaging - Campaign Development - Media Execution - Image Management - Experiential Marketing - Social Network Marketing Show less Agency20seven We Are We are a network of industry-leading professionals who translate Boardroom objectives into Bottom-line Results ™. Why Us You get a team of experts with proven track records driving your strategic objectives. We leverage global best practices and overlay our experience and market knowledge to execute in a way that’s more relevant to your consumer. You Get - Leading-Edge Strategies, Ideas and Execution - Well-Researched and Sustainable… Show more Agency20seven We Are We are a network of industry-leading professionals who translate Boardroom objectives into Bottom-line Results ™. Why Us You get a team of experts with proven track records driving your strategic objectives. We leverage global best practices and overlay our experience and market knowledge to execute in a way that’s more relevant to your consumer. You Get - Leading-Edge Strategies, Ideas and Execution - Well-Researched and Sustainable Plans - Cross Training of your internal resources - Insights and Linkages into other industries - Continuous Measurement and Evaluation of key learnings to ensure continuous improvement - Cost Savings (by not having to pay health, group life insurance, motor vehicle and other payroll related expenses) - A Results-Based contract guaranteeing that you get what you pay for Our Team We have twenty-seven affiliated professionals, locally and internationally who are industry leaders in their field. Disciplines include; business strategy, brand development, design, sponsorships, media management, major events, nation branding, web development, music, film, sports, experiential marketing, and phygital (tm) strategies. What We Do Strategy - Research - Segementation - Insight Generation - Competitive Analysis - Path-to-Profit Branding - Brand DNA - Logo Design - Brand Personality - Brand Application Guide - Copy Writing Execution - Packaging - Campaign Development - Media Execution - Image Management - Experiential Marketing - Social Network Marketing Show less

    • United Kingdom
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Chief Executive Officer
      • May 2009 - Mar 2010

      - PnL Responsibility - Overall accountability for financial and operational performance - Staff compliment of 300+ employees with 15 direct reports - PnL Responsibility - Overall accountability for financial and operational performance - Staff compliment of 300+ employees with 15 direct reports

    • Advertising Services
    • 100 - 200 Employee
    • Deputy Director of Tourism
      • 2008 - 2009

      - Special responsibilities for Cruise, Events and Attractions - Managed relationship with Major Cruise lines - Carnival, Royal Caribbean, Princess - Managed sponsorship of major events, such as Jamaica Jazz and Blues, Reggae Sumfest, Fun in the Sun, Caribbean Fashion Week - Managed government to private sector relationship through Association of Jamaican Attractions Ltd. - Lead Jamaica Tourist Board contingent to Beijing for the 2008 Olympic Games. Developed and Managed… Show more - Special responsibilities for Cruise, Events and Attractions - Managed relationship with Major Cruise lines - Carnival, Royal Caribbean, Princess - Managed sponsorship of major events, such as Jamaica Jazz and Blues, Reggae Sumfest, Fun in the Sun, Caribbean Fashion Week - Managed government to private sector relationship through Association of Jamaican Attractions Ltd. - Lead Jamaica Tourist Board contingent to Beijing for the 2008 Olympic Games. Developed and Managed communication strategy with major media houses including AIPS (International Association of Sports Journalists). Show less - Special responsibilities for Cruise, Events and Attractions - Managed relationship with Major Cruise lines - Carnival, Royal Caribbean, Princess - Managed sponsorship of major events, such as Jamaica Jazz and Blues, Reggae Sumfest, Fun in the Sun, Caribbean Fashion Week - Managed government to private sector relationship through Association of Jamaican Attractions Ltd. - Lead Jamaica Tourist Board contingent to Beijing for the 2008 Olympic Games. Developed and Managed… Show more - Special responsibilities for Cruise, Events and Attractions - Managed relationship with Major Cruise lines - Carnival, Royal Caribbean, Princess - Managed sponsorship of major events, such as Jamaica Jazz and Blues, Reggae Sumfest, Fun in the Sun, Caribbean Fashion Week - Managed government to private sector relationship through Association of Jamaican Attractions Ltd. - Lead Jamaica Tourist Board contingent to Beijing for the 2008 Olympic Games. Developed and Managed communication strategy with major media houses including AIPS (International Association of Sports Journalists). Show less

    • Special advisor to the Minister of Tourism
      • 2007 - 2008

      - Seconded from Wisynco on two-year contract to goverment - Special responsibilities for Strategic Marketing and Investment - Worked on major Nation Branding proposal under the One Love Loyalty program banner - Seconded from Wisynco on two-year contract to goverment - Special responsibilities for Strategic Marketing and Investment - Worked on major Nation Branding proposal under the One Love Loyalty program banner

    • Jamaica
    • Manufacturing
    • 300 - 400 Employee
    • Director of Marketing
      • 2004 - 2007

      - Responsible for developing overall marketing strategy for the group - Head of Department with 20 staff members & 6 direct reports - Responsible for managing marketing budget of US$3 million - Responsible for marketing of local brands including Bigga, Wata & Sweet - Responsible for marketing global brands in Jamaica such as: Ocean Spray, Coca-Cola, Sprite, Haagen Dazs, Welch’s, Libby’s, Bumble Bee, V8 Splash, Pillsbury, Yoplait, Hungry Jack, Chef Boyardee, Hunts… Show more - Responsible for developing overall marketing strategy for the group - Head of Department with 20 staff members & 6 direct reports - Responsible for managing marketing budget of US$3 million - Responsible for marketing of local brands including Bigga, Wata & Sweet - Responsible for marketing global brands in Jamaica such as: Ocean Spray, Coca-Cola, Sprite, Haagen Dazs, Welch’s, Libby’s, Bumble Bee, V8 Splash, Pillsbury, Yoplait, Hungry Jack, Chef Boyardee, Hunts, Hershey’s, Keebler, Swiss Miss - Increased sales of Ocean Spray by over 400% in 3 years resulting in Jamaica being the highest per capita consumer in the world of the Ocean Spray Brand - Increased sales of Wata by 200% in 3 years - Responsible for New Product Development - Executive Produced acclaimed “I am Jamaican” TV ad for Bigga Soft Drink - Launched first Häagen Dazs shop in Jamaica - Conceptualized, negotiated and managed several key sponsorships including, Reggae Boys, Premier League Wata, Jazz Fest (Ocean Spray Stage), Sumfest, Ocean Spray Jamaica Wellfest, Western Consciousness, Unity Splash, Ocean Spray Take me Away Concert, Kenny Rogers in Concert, Bigga Prep and Primary School Football competitions, Beenie Man Summer Sizzle, Bacchanal J’ouvert among others - Executive Producer of Wata Carnival Song, Blow de Whistle, featuring Leftside and Esco. Show less - Responsible for developing overall marketing strategy for the group - Head of Department with 20 staff members & 6 direct reports - Responsible for managing marketing budget of US$3 million - Responsible for marketing of local brands including Bigga, Wata & Sweet - Responsible for marketing global brands in Jamaica such as: Ocean Spray, Coca-Cola, Sprite, Haagen Dazs, Welch’s, Libby’s, Bumble Bee, V8 Splash, Pillsbury, Yoplait, Hungry Jack, Chef Boyardee, Hunts… Show more - Responsible for developing overall marketing strategy for the group - Head of Department with 20 staff members & 6 direct reports - Responsible for managing marketing budget of US$3 million - Responsible for marketing of local brands including Bigga, Wata & Sweet - Responsible for marketing global brands in Jamaica such as: Ocean Spray, Coca-Cola, Sprite, Haagen Dazs, Welch’s, Libby’s, Bumble Bee, V8 Splash, Pillsbury, Yoplait, Hungry Jack, Chef Boyardee, Hunts, Hershey’s, Keebler, Swiss Miss - Increased sales of Ocean Spray by over 400% in 3 years resulting in Jamaica being the highest per capita consumer in the world of the Ocean Spray Brand - Increased sales of Wata by 200% in 3 years - Responsible for New Product Development - Executive Produced acclaimed “I am Jamaican” TV ad for Bigga Soft Drink - Launched first Häagen Dazs shop in Jamaica - Conceptualized, negotiated and managed several key sponsorships including, Reggae Boys, Premier League Wata, Jazz Fest (Ocean Spray Stage), Sumfest, Ocean Spray Jamaica Wellfest, Western Consciousness, Unity Splash, Ocean Spray Take me Away Concert, Kenny Rogers in Concert, Bigga Prep and Primary School Football competitions, Beenie Man Summer Sizzle, Bacchanal J’ouvert among others - Executive Producer of Wata Carnival Song, Blow de Whistle, featuring Leftside and Esco. Show less

    • Conversion Development Manager
      • 2003 - 2004

      -Responsible for concept development and idea generation for portfolio of 8 brands (Red Stripe, Red Stripe Light, Heineken, Guinness, Smirnoff Ice, Black Ice, Dragon Stout, Malta -Responsible for developing and managing project plans from concept to execution -Responsible for leading creative direction with external agencies -Responsible for negotiating with large promotional partners -Manage team of twelve including three direct reports -Responsible for training techniques of… Show more -Responsible for concept development and idea generation for portfolio of 8 brands (Red Stripe, Red Stripe Light, Heineken, Guinness, Smirnoff Ice, Black Ice, Dragon Stout, Malta -Responsible for developing and managing project plans from concept to execution -Responsible for leading creative direction with external agencies -Responsible for negotiating with large promotional partners -Manage team of twelve including three direct reports -Responsible for training techniques of idea generation and innovation -Lead concept development & planning for largest promotion in Red Stripe’s history (worth over J$200M) -Lead negotiation team, sponsorship development, concept development and project planning for Red Stripe World Cup promotion

    • Brand Manager - Smirnoff Ice
      • 2002 - 2003

      -Managed marketing budget of US$2Million -Responsible for writing 18 month Marketing Plan -Helped develop 3 year strategic plan for the entire business -Successfully launched Smirnoff Black Ice in Jamaica -Assisted Trinidad in developing launch plan (Jamaica launch plan used as best practice in Trinidad) -Negotiated contracts for major activities -Responsible for managing advertising, promotions, customer relationships -Responsible for managing daily business for Smirnoff… Show more -Managed marketing budget of US$2Million -Responsible for writing 18 month Marketing Plan -Helped develop 3 year strategic plan for the entire business -Successfully launched Smirnoff Black Ice in Jamaica -Assisted Trinidad in developing launch plan (Jamaica launch plan used as best practice in Trinidad) -Negotiated contracts for major activities -Responsible for managing advertising, promotions, customer relationships -Responsible for managing daily business for Smirnoff Ice -Responsible for Concept and Idea Generation for Smirnoff Ice brand activities -Researched global markets to identify trends and new business opportunities -Prepared monthly presentations for board of directors

    • Marketing Manager
      • Jan 2001 - Jan 2002

      -Grew the business by 120% in 9 months (average growth in the preceding 4 years was 20% per annum) -Chief sponsor and architect of the development and launch of the Jamweb brand -Launched J-Sat High Speed Internet access satellite product -Commissioned comprehensive research of the Internet industry in Jamaica -Wrote complete marketing plan for the business -Grew the business by 120% in 9 months (average growth in the preceding 4 years was 20% per annum) -Chief sponsor and architect of the development and launch of the Jamweb brand -Launched J-Sat High Speed Internet access satellite product -Commissioned comprehensive research of the Internet industry in Jamaica -Wrote complete marketing plan for the business

    • Account Executive/Art Production Manager
      • Jan 2000 - Jan 2001

      -Member of the creative team for successful bid for AIR JAMAICA advertising business -Streamlined design and art production workflow and increased efficiency by 80% -Restructured department to decrease points of failure -Solely responsible for design and art production billing -Direct point of contact with all international and local print suppliers including newspapers, magazines etc. -Acted as Assistant Creative Director for the art department -Transferred from Account… Show more -Member of the creative team for successful bid for AIR JAMAICA advertising business -Streamlined design and art production workflow and increased efficiency by 80% -Restructured department to decrease points of failure -Solely responsible for design and art production billing -Direct point of contact with all international and local print suppliers including newspapers, magazines etc. -Acted as Assistant Creative Director for the art department -Transferred from Account Management to Art Production on special secondment Show less -Member of the creative team for successful bid for AIR JAMAICA advertising business -Streamlined design and art production workflow and increased efficiency by 80% -Restructured department to decrease points of failure -Solely responsible for design and art production billing -Direct point of contact with all international and local print suppliers including newspapers, magazines etc. -Acted as Assistant Creative Director for the art department -Transferred from Account… Show more -Member of the creative team for successful bid for AIR JAMAICA advertising business -Streamlined design and art production workflow and increased efficiency by 80% -Restructured department to decrease points of failure -Solely responsible for design and art production billing -Direct point of contact with all international and local print suppliers including newspapers, magazines etc. -Acted as Assistant Creative Director for the art department -Transferred from Account Management to Art Production on special secondment Show less

Education

  • Ashbury College
    1990 - 1992
  • Campion College
    High school Diploma
    1986 - 1990
  • The Priory School

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