Experience

Guide Dogs of America | Tender Loving Canines

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director of Development and Marketing

  • Jan 2023 - Present

• Development and Marketing Manager

  • Jan 2022 - Jan 2023

  Responsible for overseeing the closely related activities of development and marketing. Works to increase annual revenue, cultivate donors, and increase awareness of the organization amongst critical audiences, including donors, students, media, volunteers, puppy raisers, and the community.• Identifies and researches current and potential donors to enhance annual giving.• Maintains and develops relationships with current donors.• Designs and implements effective plans to market GDA’s programs and cultivate prospective donors.• Oversees day-to-day marketing services in support of GDA marketing goals.• Oversees the development of collateral, GDA|TLC website, and communications with copywriting, photography, and video production.• Represents and coordinates GDA community outreach, including staffing of events and conducting presentations. • Speaking engagements, donor visits, and varied event presentations.• Exercises the use of discretion and independent judgment when interacting with attorneys and others relating to settling GDA’s interest in bequeathed estate assets. • Monitors and reports to the Board of Directors on outstanding estates.• Manage the liquidation of securities and other assets.• Oversees and directs publicity efforts organization-wide; serves as media contact and develops media-related materials.• Provides event management (e.g., Las Vegas, Graduations, Open House, Fundraising Events). Show less

• Manager of Marketing & Outreach

  • Jan 2020 - Jan 2022

  Oversee all marketing and communications efforts produced - Design, develop and implement fundraising campaigns - Write and publish a quarterly newsletter- Write and maintain content on the website- Write and design all email marketing campaigns- Attend and speak at fundraisers nationwide, developing relationships with companies and individuals to enhance fundraising efforts - Conduct in-person outreach at rehab facilities, conferences, and national conventions to recruit new volunteers and clients - Lead photographer for all content at Guide Dogs of America - Continuing to oversee the merging of the Guide Dogs of America and Tender Loving Canines brands- Work on a team to transition the organization from an outdated CRM system to Salesforce and Pardot- Draft and Pitch press and media pitches to local and national news outlets Show less

• Outreach Coordinator

  • Jul 2017 - Jan 2020

  Schedule and coordinate events to continue to recruit new clients to our school, as well as raise brand awareness as an option when looking for a guide dog. Develop partnerships with corporate business clients to generate funds for our school in the form of dog sponsorship, in-kind donations, fundraising eventsHelp various departments maintain their volunteer needs by advertising the positionsManage all social media, Instagram, Facebook, Twitter, LinkedinGrow all Social media to help raise awareness for our charitable causeProduce high-quality content for the school to use as marketing materialsContribute as an integral part of the marketing team, making decisions about our rebranding efforts, the ways in which we spend our marketing budget, and angles in which we can market to new demographics.Managed a team of people to start a new on campus fundraiser in Casino Night Show less



Supercuts Soccerfest

• Amherst MA

• Marketing Team

  • Sep 2016 - May 2017

  Tasked with updating, refreshing, and promoting new brand for tournament Create and update website and all relevant social media platforms Build relationships with local soccer organizations to gain more volunteers and participants for game-day Plan promotional events to create interest and gain participants in all target markets Work on a team within the marketing department, as well as other departments - such as sponsorship, tournament operations, and registration - to create a successful event Show less



State Street

• United States
• Financial Services
• 700 & Above Employee

• Global Operations Processing Analyst

  • Nov 2014 - May 2017

  Process international, federal and domestic securities transactions (equities, bonds, etc.). Identify, research and resolve problem transactions (wire instructions, settlement details, etc.) via communication with investment managers, team members and external groups. Mitigate risk and ensure accurate accounting for clear audit trails. Use financial services industry-specific software, such as MCH, IMaGE, Bloomberg and STS. I quickly learned all the necessary tools that enable me to do the work, and continue each day to add new tools to my repertoire. Show less



Worcester Bravehearts

• Worcester, Massachusetts

• Group Sales Coordinator

  • Jun 2015 - Aug 2016

  Learning ballpark management under the direct supervision of the General Manager, Assistant General Manager, and Ticket Manager. Gaining first-hand experience in crucial areas of operation such as ticket sales, merchandise, fan assistance, promotions, press box operations - even the importance of clean bathrooms. Working in the office and learning how to process ticket orders; finalize the details of group outings at the ballpark; price various outing plans; make cold calls and follow-up calls; and organize promotional nights to drive attendance to over 2,000 a game. Show less



Jay's Landscaping LLC.

• Southborough, Massachusetts

• Landscaper

  • Jun 2013 - Nov 2014

  General Laborer. I ran complex machinery and operated all of the vehicles. I participated in multiple jobs where the primary goal was to work as a team as effectively as possible, teaching me the importance of maintaining relationships with other employees. I interpreted basic customer service rules like, the customer is always right, and how to do anything possible to satisfy the clientele. I learned that investing back into the company can drastically improve efficiency and morale, thus creating profit. Lastly I received a firsthand look at what it takes to be a solo entrepreneur and the time and effort such a job requires. Show less



Two Guys Landscaping

• Southborough, Massachusetts

• Co-Owner

  • Apr 2009 - Sep 2013

  My first foray into the business world as an entrepreneur. I constructed my own company with a close friend from the ground up. With some family ties and some critical advertising through word of mouth we were able to build up a landscaping company of our own with 30+ clients. Over 90% of our customers returned for more business. Some accounts were on a weekly or bi-weekly basis. Other customers hired us for annual upkeep tasks. Profitable during every year, the goal of this business was to expand with very limited labor options. Eventually we were able to hire two extra people who helped us run multiple jobs by ourselves. This experience gave me an understanding of the concept of demand, and what customers are looking for. It also showed me how being a local product and a smaller business has its advantages when it comes to advertising. Our low operational costs allowed us to beat out much of the competition and allowed for the customer to have more control over each product - crucial when it comes to their general satisfaction. We developed a 30-page business plan for the future where the business expands to all year instead of just seasonal. Show less



Linguini's Italian Eatery

• Marlborough, Massachusetts

• Bus Boy

  • Aug 2012 - Jun 2013

  As a bus boy you deal firsthand with customers in one of the busiest environments. Throughout my time at the restaurant I learned how to manage high-stress customers and make sure that they were satisfied enough to return. The importance of "regulars" was also stressed to me. As a small town Italian restaurant, a large portion of their consumers are weekly or monthly customers. Along with customer service, I learned how to manage and sustain a long-term company in one of the most notoriously difficult industries. By listening to customer feedback and sustaining a quality product, the restaurant has managed to continue on through 15 years of success. I learned to cut costs on things that aren't of importance, and be able to push the budget for the things that customers truly notice. I now know how crucial having the proper labor on staff is. One person short and the whole restaurant can fail. Lastly I experienced teamwork, time management, efficiency, and maintenance. Show less



YMCA Camp Harrington

• Boylston, Massachusetts

• Mentor

  • 2009 - 2011

  Extremely gratifying volunteer basis employment opportunity. I was given the chance to help involve children with disparate disabilities into groups of other kids and help generate "The Experience That Lasts A Lifetime" (TETLAL). This job required me to learn many medical scenarios to prepare for and overall how important safety and preparation is in a working environment. I learned responsibility, managing dozens of small children during a day. Making sure that they returned to their parents safely was a gigantic task. I was put into high-pressure situations, with some of the most difficult customers, and major responsibilities. Show less