Zachary Austin
Social Media & Content Manager at Goldbelly- Claim this Profile
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Bio
Experience
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Goldbelly
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Social Media & Content Manager
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Jun 2022 - Present
Utilized TikTok, Instagram Twitter and Facebook to promote products, services and content. Tracked paid and organic social media metrics to determine audience growth rate, volume and reach to promote brand building and revenue-focused activities. Collaborated with public figures, companies and press to boost and enhance brand on social media. Prepared monthly calendar to manage online content across multiple platforms. Supervised and worked closely with copywriters, designers, directors, managers and technical crews throughout production process. Show less
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Freelance; Self-employed Filmmaker
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Movies, Videos, and Sound
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400 - 500 Employee
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Independent Videographer and Producer
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Feb 2015 - Present
Write, produce, and edit documentary and video journalism content focused on community issues and social gatherings Partnered with Dream Team to promote awareness of and support for bilingual education in New York City public schools; distributed film throughout CUNY and SUNY schools Short film on Jeffrey Fashion Cares featured on Vogue Video; generated more than 50,000 views worldwide Build rapport with community members and conduct research and outreach through participant and community interviews Show less
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Village Gourmet
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United States
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Food and Beverage Services
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1 - 100 Employee
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Social Media Specialist
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May 2021 - Apr 2022
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities. Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates to coincide with target audience. Supported sales process by additionally engaging with online audience. Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities. Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates to coincide with target audience. Supported sales process by additionally engaging with online audience.
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Emoticon Productions
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United States
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Media Production
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Freelance Videographer and Associate Producer
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Dec 2015 - Jun 2021
Develop and produce documentary-based short-form video content for 9 domestic and international print and digital clients focused on fashion, food, and technology Create original content for major events including Fashion Week, Restaurant Week, and trade shows and expos for Facebook, Instagram, and YouTube Supervise 3-5 production team members in correct handling and operation of production equipment and oversee post-production process Develop and produce documentary-based short-form video content for 9 domestic and international print and digital clients focused on fashion, food, and technology Create original content for major events including Fashion Week, Restaurant Week, and trade shows and expos for Facebook, Instagram, and YouTube Supervise 3-5 production team members in correct handling and operation of production equipment and oversee post-production process
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Ralph Lauren
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United States
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Apparel & Fashion
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700 & Above Employee
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Social Media Associate & Supervisor (Global Hospitality)
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Sep 2018 - Nov 2020
Assists in the supervision, scheduling, training and giving input with evaluating/ disciplining the staff Develop playful short-form video and photo content for Ralph Laurens Hospitality division Ralphs Coffee and Polo Bar Schedule or assist the development of social media content featured on RL’s Hospitality Instagram channels Assists in the supervision, scheduling, training and giving input with evaluating/ disciplining the staff Develop playful short-form video and photo content for Ralph Laurens Hospitality division Ralphs Coffee and Polo Bar Schedule or assist the development of social media content featured on RL’s Hospitality Instagram channels
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Fatherly
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United States
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Online Media
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1 - 100 Employee
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Video Editor (Intern)
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Feb 2017 - May 2017
Further building experience in working on a timed basis both in a team and independently Creative editing and writing for final material Collaborate with a team to create short visual social media and branded content Further building experience in working on a timed basis both in a team and independently Creative editing and writing for final material Collaborate with a team to create short visual social media and branded content
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Condé Nast
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United States
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Media Production
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700 & Above Employee
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Freelance Videographer, Production Assistant
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Dec 2015 - Jan 2017
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K&M Camera
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New York, NY
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Production Coordinator
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Jul 2014 - Nov 2015
Supervised 7-8 employees in digital and grip equipment in rental house serving production companies nationwide; organized shipping schedules daily Handled all daily operations for equipment pick-up and shipping; tracked all out-of-state rentals and verified delivery Prepared all customer invoicing and minimized incidence of late payments through e-mail and phone follow-up; reduced overspending on company budget for new equipment and repairs Managed customer expectations and explained terms of rentals and insurance Show less
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I AM PICTURES LIMITED
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United Kingdom
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Movies, Videos, and Sound
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Production Assistant
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May 2015 - Aug 2015
Worked as part-time Production Assistant, responsible for equipment setup and generally assisting the DP with lighting or availability and maneuverability of the set location. Worked on projects for such clients as Pulse TV, Youtube, and Instagram. Worked as part-time Production Assistant, responsible for equipment setup and generally assisting the DP with lighting or availability and maneuverability of the set location. Worked on projects for such clients as Pulse TV, Youtube, and Instagram.
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Wilhelmina
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United States
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Entertainment Providers
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400 - 500 Employee
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Model
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Nov 2011 - Dec 2014
• Promoted, displayed, or advertised products for high end brands and commercial advertisers, serving as a "visual aide" for people who are creating "works of art" • Promoted, displayed, or advertised products for high end brands and commercial advertisers, serving as a "visual aide" for people who are creating "works of art"
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Education
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City University of New York-Brooklyn College
Bachelor of Arts - BA, Film