Zach Bacall
Account Executive at 160over90- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Adam Weinrib
My name is Adam Weinrib, and I’m the Senior Editor and Head of Social Marketing at 12up.com, one of the fastest-growing sports media sites in the country. I’m writing to you on behalf of Zachary Bacall, who I had the pleasure of calling a member of my MLB editorial team for three months. As his internship with us progressed, Mr. Bacall became one of the most trusted writers in my employ for time-sensitive breaking stories. Quite simply, he became one of the fastest at replicating his own unique format on a regular basis while also weaving in pertinent outside information. Whenever there was feedback to be taken, Mr. Bacall also responded always in the affirmative, able to take direction and alter his course, applying lessons learned to future pieces. If I needed a story done well and quickly, I relied on Mr. Bacall most afternoons. His knowledge certainly lies beyond the MLB as well, though that was how we figured his talents were best utilized. When the time came for him to expand his horizons, content-wise, he always answered the bell with similar fervor, and his interests certainly lie beyond America’s Pastime. If you’re considering adding Mr. Bacall to your team, you’d be getting a quick-thinking, intelligent writer with all the applicable knowledge necessary already within him. I’d absolutely endorse this hire without question.
Adam Weinrib
My name is Adam Weinrib, and I’m the Senior Editor and Head of Social Marketing at 12up.com, one of the fastest-growing sports media sites in the country. I’m writing to you on behalf of Zachary Bacall, who I had the pleasure of calling a member of my MLB editorial team for three months. As his internship with us progressed, Mr. Bacall became one of the most trusted writers in my employ for time-sensitive breaking stories. Quite simply, he became one of the fastest at replicating his own unique format on a regular basis while also weaving in pertinent outside information. Whenever there was feedback to be taken, Mr. Bacall also responded always in the affirmative, able to take direction and alter his course, applying lessons learned to future pieces. If I needed a story done well and quickly, I relied on Mr. Bacall most afternoons. His knowledge certainly lies beyond the MLB as well, though that was how we figured his talents were best utilized. When the time came for him to expand his horizons, content-wise, he always answered the bell with similar fervor, and his interests certainly lie beyond America’s Pastime. If you’re considering adding Mr. Bacall to your team, you’d be getting a quick-thinking, intelligent writer with all the applicable knowledge necessary already within him. I’d absolutely endorse this hire without question.
Adam Weinrib
My name is Adam Weinrib, and I’m the Senior Editor and Head of Social Marketing at 12up.com, one of the fastest-growing sports media sites in the country. I’m writing to you on behalf of Zachary Bacall, who I had the pleasure of calling a member of my MLB editorial team for three months. As his internship with us progressed, Mr. Bacall became one of the most trusted writers in my employ for time-sensitive breaking stories. Quite simply, he became one of the fastest at replicating his own unique format on a regular basis while also weaving in pertinent outside information. Whenever there was feedback to be taken, Mr. Bacall also responded always in the affirmative, able to take direction and alter his course, applying lessons learned to future pieces. If I needed a story done well and quickly, I relied on Mr. Bacall most afternoons. His knowledge certainly lies beyond the MLB as well, though that was how we figured his talents were best utilized. When the time came for him to expand his horizons, content-wise, he always answered the bell with similar fervor, and his interests certainly lie beyond America’s Pastime. If you’re considering adding Mr. Bacall to your team, you’d be getting a quick-thinking, intelligent writer with all the applicable knowledge necessary already within him. I’d absolutely endorse this hire without question.
Adam Weinrib
My name is Adam Weinrib, and I’m the Senior Editor and Head of Social Marketing at 12up.com, one of the fastest-growing sports media sites in the country. I’m writing to you on behalf of Zachary Bacall, who I had the pleasure of calling a member of my MLB editorial team for three months. As his internship with us progressed, Mr. Bacall became one of the most trusted writers in my employ for time-sensitive breaking stories. Quite simply, he became one of the fastest at replicating his own unique format on a regular basis while also weaving in pertinent outside information. Whenever there was feedback to be taken, Mr. Bacall also responded always in the affirmative, able to take direction and alter his course, applying lessons learned to future pieces. If I needed a story done well and quickly, I relied on Mr. Bacall most afternoons. His knowledge certainly lies beyond the MLB as well, though that was how we figured his talents were best utilized. When the time came for him to expand his horizons, content-wise, he always answered the bell with similar fervor, and his interests certainly lie beyond America’s Pastime. If you’re considering adding Mr. Bacall to your team, you’d be getting a quick-thinking, intelligent writer with all the applicable knowledge necessary already within him. I’d absolutely endorse this hire without question.
Experience
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160over90
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United States
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Advertising Services
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500 - 600 Employee
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Account Executive
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Apr 2023 - Present
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Associate Account Executive
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Apr 2022 - Present
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Account Coordinator
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Jun 2021 - Mar 2022
- Support publicity initiatives by coordinating executive interviews between MEAC staff and journalists to position public facing executives as thought leaders in the industry. Resulting placements include Front Office Sports, Forbes and Sports Business Journal, among others.- Spearheaded team pitch highlighting former MEAC players in the NFL.- Collaborated with the Georgia Aquarium on an original content piece to promote the MEAC/SWAC Kickoff Challenge and Celebration Bowl.- Liaise between clients and influencers to produce content briefs, review content drafts, and ensure execution of multiple social media campaigns and product promotions running concurrently across Instagram and TikTok channels. - Maintain targeted media lists consisting of print, online, and broadcast journalists for story pitching.- Generate weekly and monthly monitoring reports to keep a pulse on industry conversation.- Present monthly influencer campaign metrics and earned PR results to clients.- Contribute to brainstorm sessions to develop strategic and creative pitch angles. - Involved in the agency Media Relations Specialty Group to share updates on current pitch plans and discuss developmental plans with the larger comms team. Show less
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National Football League (NFL)
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United States
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Spectator Sports
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700 & Above Employee
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Football Communications Assistant
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Nov 2019 - Jun 2021
- Assisted with media operations for key NFL events including the Pro Bowl, Super Bowl, Scouting Combine and Draft. - Facilitated media interviews between 2020 NFL Draft prospects and media partners during the first ever virtual NFL Draft, as well as interviews with international media and players. - Compiled media briefings for the NFL Commissioner and senior executives including a morning media briefing, a weekly recap of news clippings and social media coverage from top influencers, and a recap of FOX, CBS and ESPN pregame shows. - Created media coverage recaps used by the Chief Operating Officer of International to analyze metrics such as mentions, ad equivalency and aggregate readership. - Monitored media coverage of league announcements and initiatives including the International Player Pathway Program and NFL Way to Play Award. - Entered credential and hotel allocations into the league’s Special Events Management System. - Managed NFL Communications media monitoring inbox and respond to press inquiries. Show less
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Philadelphia Eagles
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United States
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Spectator Sports
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500 - 600 Employee
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Game Day Staff, Concierge
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Sep 2019 - Nov 2019
-Provided top of the line service to fans at Lincoln Financial Field. -Guided fans to where they intended to be during Eagles games. -Focused my full attention on the needs, wants, and concerns of fans. -Provided top of the line service to fans at Lincoln Financial Field. -Guided fans to where they intended to be during Eagles games. -Focused my full attention on the needs, wants, and concerns of fans.
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University of Delaware
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United States
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Higher Education
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700 & Above Employee
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Sport Communications Intern
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Sep 2017 - Jun 2019
-Submitted game reports to the NCAA. -Managed the input of data for athlete bios.-Organized athlete photos and game photos. -Created written content for post game summaries using Neulion Titan. -Recorded in-game statistics using StatCrew. -Controlled social media pages for varsity athletic teams during game-day.
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Sports Marketing Student Team
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Sep 2016 - Sep 2017
-Assisted in marketing tasks for Fall/Winter and Spring sporting events. -Handled the organization of pre-game events such as fan zones and entrance tunnels. -Managed the distribution of posters and t-shirts to fans.-Coordinated music for teams before, during, and after games.-Executed in-game promotional activities such as lay-up contests, half-court shot contests, and seat upgrades.
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Golf Course Operations/Maintenance Intern
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May 2018 - Aug 2018
-Maintained PGA Tour quality playing conditions on a daily basis for member tournaments and corporate outings. -Managed and operated equipment used for course setup. -Collaborated with staff members using both English and Spanish language in order to accomplish daily course responsibilities such as bunker maintenance, greens preparation, and tee service. -Maintained PGA Tour quality playing conditions on a daily basis for member tournaments and corporate outings. -Managed and operated equipment used for course setup. -Collaborated with staff members using both English and Spanish language in order to accomplish daily course responsibilities such as bunker maintenance, greens preparation, and tee service.
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Minute Media
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United States
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Technology, Information and Media
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300 - 400 Employee
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Content Writing Intern at 12up Sports
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Dec 2017 - Apr 2018
-Wrote articles ranging from 100-300 words covering the latest stories surrounding MLB, NBA, NFL, NCAAF, NCAAB. -Utilized the ability to generate article titles and topics in addition to selecting photographs to include in articles. -Promoted articles throughout social media platforms such as Twitter and Facebook. -Accrued over 2 million views of my articles. Featured on Bleacher Report. -Wrote articles ranging from 100-300 words covering the latest stories surrounding MLB, NBA, NFL, NCAAF, NCAAB. -Utilized the ability to generate article titles and topics in addition to selecting photographs to include in articles. -Promoted articles throughout social media platforms such as Twitter and Facebook. -Accrued over 2 million views of my articles. Featured on Bleacher Report.
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Amazing Escape Room, LLC
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Princeton, NJ
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Game Master
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Dec 2015 - Feb 2018
-Greet and register guests. -Instruct audiences as large as 30 people on rules of the game. -Monitor game progress and help customers solve puzzles through written communication. -Greet and register guests. -Instruct audiences as large as 30 people on rules of the game. -Monitor game progress and help customers solve puzzles through written communication.
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Delaware Blue Coats
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United States
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Spectator Sports
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1 - 100 Employee
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Student Sales Associate
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Sep 2015 - Dec 2015
-Facilitated ticket sales for home basketball games. -Managed in-game activities for fans. -Created a promo video to increase ticket sales. -Facilitated ticket sales for home basketball games. -Managed in-game activities for fans. -Created a promo video to increase ticket sales.
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Education
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2015 - 2019
University of Delaware
Bachelor of Science - BS, Sport and Fitness Administration/Management
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