Zachary Pestana
Content Strategy Lead at Aspire- Claim this Profile
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Bio
Benny Neo
Zachary has been a pleasure to work with as a valued Content team player in our team. Zachary is professional, organized, and considerate! I have learnt plenty working with Zachary since he joined our InCorp DM team. Thank you mate and all the best in your next adventure!
Benny Neo
Zachary has been a pleasure to work with as a valued Content team player in our team. Zachary is professional, organized, and considerate! I have learnt plenty working with Zachary since he joined our InCorp DM team. Thank you mate and all the best in your next adventure!
Benny Neo
Zachary has been a pleasure to work with as a valued Content team player in our team. Zachary is professional, organized, and considerate! I have learnt plenty working with Zachary since he joined our InCorp DM team. Thank you mate and all the best in your next adventure!
Benny Neo
Zachary has been a pleasure to work with as a valued Content team player in our team. Zachary is professional, organized, and considerate! I have learnt plenty working with Zachary since he joined our InCorp DM team. Thank you mate and all the best in your next adventure!
Credentials
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Become a Marketing Specialist
LinkedInJan, 2021- Oct, 2024 -
Growth Hacking Foundations
LinkedInJan, 2021- Oct, 2024 -
Ideation for Marketers
LinkedInJan, 2021- Oct, 2024 -
Learning to Write Marketing Copy
LinkedInJan, 2021- Oct, 2024 -
Marketing Foundations: Customer Decision Journey
LinkedInJan, 2021- Oct, 2024 -
Marketing Foundations: Integrated Marketing Strategies
LinkedInJan, 2021- Oct, 2024 -
Marketing Foundations: The Marketing Funnel
LinkedInJan, 2021- Oct, 2024 -
Project Management Simplified
LinkedInJan, 2021- Oct, 2024 -
Advanced Branding
LinkedInDec, 2020- Oct, 2024 -
Branding Foundations
LinkedInDec, 2020- Oct, 2024 -
Marketing Foundations
LinkedInDec, 2020- Oct, 2024 -
Duke of Edinburgh International Award (Silver)
The Duke of Edinburgh's Award
Experience
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Aspire
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Singapore
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Financial Services
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200 - 300 Employee
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Content Strategy Lead
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Apr 2022 - Present
Leading our content creation strategy with the goal of providing value to the company’s target audiences and customers through the conceptualisation, development highly educational long-form content including whitepapers, reports, guides and tactical blogs. Daily duties involve in-depth research into key and trending business topics, co-ordinating and managing relationships between various internal and external stakeholders, including SMEs, writers, and designers and analysing content performance and leveraging results to optimise our content strategy and campaigns.
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InCorp Global
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Singapore
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Business Consulting and Services
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100 - 200 Employee
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Lead Content Marketing Strategist
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Oct 2021 - Apr 2022
- Responsible for reviewing existing digital marketing content to ensure they are up-to- date and adhere to SEO best practices and research and implement new SEO trends. - Ensuring all content is on-brand and consistent in terms of style, quality, and tone of voice; - Conduct research on trending business topics, start-up related topics and keep current with relevant government and industry updates through relevant blogs and events. - Managing projects and relationships with multiple internal and external stakeholders to produce a variety of digital content, including website content, blogs, social media posts and infographics.
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MOQdigital - A Brennan company
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Content Librarian/Marketing Specialist
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Feb 2020 - Sep 2021
Directed the content strategy for MOQdigital’s wider marketing strategy. This role is responsible for the development of a range of B2B technical and marketing related content for MOQdigital. Daily duties involved working with internal and external stakeholders to develop and curate Web and SEO friendly technical content, case studies, blogs, email, website and other digital marketing content, ensuring branding and language is consistent with the overall company's guidelines. Other responsibilities involved working with the rest of the Marketing Team in other tasks including SEO, campaign management, and reporting on marketing engagement to the wider business.
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Market Overflow
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Australia
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Information Technology & Services
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1 - 100 Employee
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SEO Intern
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Dec 2019 - Jan 2020
Assisted the business in building a list of backlink opportunities and crafting SEO-friendly blog posts and guest posts for the business. Assisted the business in building a list of backlink opportunities and crafting SEO-friendly blog posts and guest posts for the business.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Content Strategist
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Jul 2018 - Feb 2019
Responsible planning and implementing digital and social media campaigns for AIESEC in Australia, and maintaining the Marketing Entity Support Team (EST) for AIESEC in Australia in crafting and curating digital content for its online channels.
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Vice President of Marketing and Communications
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Feb 2018 - Jul 2018
Managed a team of members in crafting attraction campaigns in the University of Queensland for AIESEC in Australia.
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Marketing Team Leader
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Feb 2018 - Mar 2018
Managed a team of members in crafting attraction campaigns in the University of Queensland for AIESEC in Australia.
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Income Exchange Coordinator
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Jul 2017 - Feb 2018
Managed B2B relations between AIESEC and the University of Queensland and partnered companies in Brisbane.
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Viva Kids Pte Ltd
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Singapore
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Outreach and Marketing Manager
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Oct 2015 - Oct 2016
Coordination and implementation of Marketing and Outreach efforts, including but not restricted to seminars and outreach booths. Planning marketing efforts for key periods of outreach and management of marketing personnel and resources. Coordination and implementation of Marketing and Outreach efforts, including but not restricted to seminars and outreach booths. Planning marketing efforts for key periods of outreach and management of marketing personnel and resources.
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FleishmanHillard
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Research Analyst (Contract Role)
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Feb 2014 - Mar 2014
Freelance Project with FleishmanHillard, research conducted into crafting a media profile list of top media personnel for one of their major clients. Freelance Project with FleishmanHillard, research conducted into crafting a media profile list of top media personnel for one of their major clients.
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CommsDNA
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Singapore
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Associate (Part Time)
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Aug 2013 - Oct 2013
Part-time permanent Associate for CommsDNA, responsibilities included media monitoring for various clients, including Net-A-Porter, LendLease, MontBlanc, and Carlton City Hotel, planning and implementation of Marketing efforts for above mentioned clients, and liasing with media queries regarding Client news. Part-time permanent Associate for CommsDNA, responsibilities included media monitoring for various clients, including Net-A-Porter, LendLease, MontBlanc, and Carlton City Hotel, planning and implementation of Marketing efforts for above mentioned clients, and liasing with media queries regarding Client news.
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Singapore Armed Forces (SAF)
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Armed Forces
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700 & Above Employee
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Officer Trainer
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Jun 2011 - Jun 2013
Conceptualization and crafting of Lesson plans, and implementation of lessons for personnel on reservice training. Conceptualization and crafting of Lesson plans, and implementation of lessons for personnel on reservice training.
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Education
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2017 - 2019
The University of Queensland
Master of Business, Marketing -
2013 - 2016
Murdoch University
Bachelor of Commerce (B.Com.), Communication and Media Studies -
2008 - 2011
Temasek Polytechnic
Diploma, Mass Communication/Media Studies -
2003 - 2007
Bangkok Patana School
High School
Community
