Experience

Blue Forest Farms

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Chief Growth Officer

  • Mar 2018 - Present



Washington Ave. Event Company

• President

  • Sep 2009 - Mar 2018

  Washington Ave. Event Company is an Event Production and Marketing company based in the Memorial Heights area of downtown Houston, Texas. Our focus is mainly on small to medium sized public events, in the non-profit, health and wellness, and nightlife/entertainment industries. Washington Ave. Event Company is an Event Production and Marketing company based in the Memorial Heights area of downtown Houston, Texas. Our focus is mainly on small to medium sized public events, in the non-profit, health and wellness, and nightlife/entertainment industries.



Club One

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Community Outreach Coordinator

  • Nov 2009 - Mar 2010

  The Community Outreach role was created to provide increased public exposure for Club One's five health clubs in San Francisco. I developed the role from the ground up, implementing unique lead generation, social marketing, and training strategies. Club One has offered an array of health and fitness services in San Francisco for over 25 years. Up until the market crash in Fall, 2008, customer growth was consistent, the majority of their business being driven by corporate and group contracts. In 2009, central leadership adapted several new strategies to increase brand awareness, and create a stronger more defined presence in the community. The goal was to assist the Marketing and Sales department by actively reaching out to industry partners, and groups that shared similar values and market demographics with Club One. Developing relationships with these groups, and collaborating on different projects and outreach efforts. In addition, I was also responsible for coordinating in-club events and off-site team building activities. In December of 2009, the San Francisco region achieved Net Member Gain for the first time in over a year and growth continued for January, February, and March. I recieved praise and commendation for my hard work, innovation, and providence from my colleagues and superiors.



Reign Lounge

• Marketing & Wine Director

  • Apr 2009 - Oct 2009

  I created and maintained the wine program and tapas menu at Reign Lounge, a 2.5 million dollar lounge space on Washington Ave. I helped launch the program, trained bar and wait staff on proper service etiquette, food pairing, and tasting notes. I developed relationships with local hospitality, property management, entertainment, and luxury sales groups to establish Reign as one of Houstons premier urban night-life experiences, drive traffic/reservations, and spread the word about upcoming special events. I tended to clients in regular evening bar service. I represented Reign at sponsored and public events around the city, and held off-site tasting events. I often performed opening and closing procedures, oversaw club operation, and inventory control protocol.



Crunch Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Regional Field Marketing Representative

  • Apr 2007 - Apr 2009

  As Regional Field Marketing Representative, I helped to develop and implement various outreach strategies to raise awareness of brand services, and ultimately increase new customer growth, and specialized service sales. Along with one other field marketing representative, I managed the event and outreach calandar, and field marketing budget for Northern California. We worked to define Crunch's presence in the community and out at sponsored events. Often I designed creative concepts to feature unique services, and engagement plans to fit each specific outreach opportunity. I developed and maintained strong cooperative relationships with various industry partners, local businesses, and media groups, creating opportunities for cross marketing, and collaboration. I consistently met exposure and lead generation goals. The outreach involved quite a bit of marketing analysis. I evaluated events, and outreach opportunities based on key performance indicators. It was also important to determine the value of generated leads based on acquisition costs, and predicted short term and long term returns. We continued to track prospect/client relationship management. Lead conversion and development throughout the sales process, and into the term of membership. This process allowed us to conserve company resources, and employ the most effective strategies. I also helped to launch two new club locations to relieve areas that were experiencing a high level of traffic, and coordinate several in-club events including a large scale grand opening celebration.



AIDS Marathon Training Program

• Field Marketing

  • Feb 2007 - Feb 2008

  **Seasonal Preceding Training Seasons "07 & "08 Worked to promote non-profit fundraising event and training program: Business to business marketing, including short introductions of the program, benefits and statistics made to small business owners, management, and human resource representatives. Prepared mailers, and geographic strategies for guerrilla outreach. Engaged in employee training, filing, phone calls, data entry, and event coordination. **Seasonal Preceding Training Seasons "07 & "08 Worked to promote non-profit fundraising event and training program: Business to business marketing, including short introductions of the program, benefits and statistics made to small business owners, management, and human resource representatives. Prepared mailers, and geographic strategies for guerrilla outreach. Engaged in employee training, filing, phone calls, data entry, and event coordination.