Experience

Los Gatos-Saratoga Recreation

• United States
• Recreational Facilities
• 1 - 100 Employee

• Coordinator

  • Oct 2021 - Present

  • Build brand awareness through email marketing and outreach events • Designed collateral materials, graphics, and visuals • Disseminated crisis communications with public-facing reporting • Directed over $300k budget annually • Produced nearly $200k revenue growth in two months • Developed over 4,000 accounts of booked clients • Increased single program revenue over $7k • Hired, trained, supervised, and mentored 50+ regular and seasonal employees • Scheduled numerous groups for facility usage including high school teams, contractors, rental groups and in-house programs



Consultant

• Events & Marketing Director

  • Aug 2009 - Present

  • Coordinated over $23k net-revenue events with sponsorships and direct advertising sales• Contracted by organizations to plan, organize & execute special events• Organized training sessions for staff and volunteers for event execution• Secured new vendor partnerships and sponsors for each event• Managed various event revenue streams and reporting from entry fees, concessions, sponsors, etc.

• Social Media Content Creation & Blog Publication

  • Apr 2015 - Present

  • Generated over 1k engagements on social media posts• Created sharable content reaching over 11k views and over 220 subscribers on YouTube• Scheduled Facebook posts with content calendar for increased viewership and potential new clients• Operated Facebook Shop & Marketplace to increase revenue through sold products• Published travel author for online blog publication



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Volunteer Assistant Diving Coach

  • Aug 2018 - Oct 2021

  • Execute and coordinate events for the diving program including the US Olympic Team Trials (2021) • Develop practice and meet schedules, facility coordination and travel itineraries • Oversee daily practice and competition attendance with NCAA compliance for CARA • Assist in daily coaching activities, equipment management, travel expenses, and future budget resources • Advise student-athletes on schedules, employment opportunities, and academic requirements • Execute and coordinate events for the diving program including the US Olympic Team Trials (2021) • Develop practice and meet schedules, facility coordination and travel itineraries • Oversee daily practice and competition attendance with NCAA compliance for CARA • Assist in daily coaching activities, equipment management, travel expenses, and future budget resources • Advise student-athletes on schedules, employment opportunities, and academic requirements



Stanford Diving Club

• Stanford, California, United States

• Group & Program Coordinator/Coach

  • Feb 2018 - Sep 2021

  • Implement proper procedures to ensure compliance with safety, waivers, liabilities and memberships • Develop & distribute monthly newsletters and event information • Communicate with group members about class progress through assessment evaluations • Created daily camp scheduling for all groups and events • Mentor athletes on goal setting, overcoming obstacles, and other life skills • Implement proper procedures to ensure compliance with safety, waivers, liabilities and memberships • Develop & distribute monthly newsletters and event information • Communicate with group members about class progress through assessment evaluations • Created daily camp scheduling for all groups and events • Mentor athletes on goal setting, overcoming obstacles, and other life skills



Airborne Gymnastics Training Center

• Santa Clara, CA

• Recreation Manager, Camp Director, & Events Coordinator

  • Sep 2012 - Jun 2020

  • Managed athletic and recreation facility with approx. $2M revenue • Increased camp program revenue over $7k through increased participation and expanded offerings • Facilitated annual fundraiser for new equipment raising over $20,000 annually • Developed schedules for over 1,600 students across various youth and adult programs • Hired, trained, supervised, and mentored 20+ regular and seasonal employees • Transformed website & implemented a social media campaign to highlight current programs • Created monthly staff newsletters with training techniques and information • Increased revenue, execution and staffing of birthday party program by streamlining reservation processes • Conducted monthly staff trainings & evaluations • Utilized Constant Contact and JackRabbit software to track membership enrollment, fee collections, and communication efforts



Morgan Hill Aquatics Splash Diving

• Morgan Hill, CA

• Head Program Director & Head Coach

  • Jun 2013 - Feb 2018

  • Spearheaded a new program generating over $10k revenue through community outreach initiatives • Successfully wrote grant application to secure over $3k in grant funds for city programming • Increase program membership in first two months • Created marketing tools to increase visibility such as “Bring-A-Friend” day • Designed program to be inclusive of members with special needs • Spearheaded a new program generating over $10k revenue through community outreach initiatives • Successfully wrote grant application to secure over $3k in grant funds for city programming • Increase program membership in first two months • Created marketing tools to increase visibility such as “Bring-A-Friend” day • Designed program to be inclusive of members with special needs



Santa Clara Dive Club

• Santa Clara, CA

• Program Director & Assistant Coach

  • Jul 2009 - Sep 2012

  • Increased program participation by 30% while maintaining over 80% retention rate • Orchestrated publicity with the creation of program brochure, special interest postcard and public outreach • Pioneered a new summer camp program to expand revenue streams and offerings • Increased competitive team by 10% to be more competitive on the national level • Developed and coordinated group class scheduling and recruitment • Increased program participation by 30% while maintaining over 80% retention rate • Orchestrated publicity with the creation of program brochure, special interest postcard and public outreach • Pioneered a new summer camp program to expand revenue streams and offerings • Increased competitive team by 10% to be more competitive on the national level • Developed and coordinated group class scheduling and recruitment