Experience

A Pretty Big Deal ™️

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Jan 2023 - Present

  Founding partner in creative branding agency. Responsible for business development, client management, and strategic planning. Founding partner in creative branding agency. Responsible for business development, client management, and strategic planning.



PLAZMA™ Creative

• United States
• Marketing Services
• 1 - 100 Employee

• Head of Accounts, Partner

  • Sep 2020 - Jan 2023

  -Strategic digital account lead across all clients in verticals such as lifestyle, coffee, action sports, fashion, technology, horticulture and cannabis, and music. -Foster a productive and empowering working environment that retains, motivates, and nurtures key talent by providing hands-on direction, support, and leadership-Strategize and develop key presentations and pitches for new business clients-Accountable for budget development and management of projects, department, and clients-Collaborate with stakeholders, vendors, executive leadership, and media partners.-Build deep relationships with executives we partner with from media companies and brands -For all clients, make sure big picture business goals are consistent with creative development and that the foundational principles of high quality storytelling are embedded into all deliverables Show less

• Director of Music & Sound

  • Jan 2019 - Sep 2020

  Develop and create audio strategy for clients that helps enhance brand identity and help drive new business opportunities. Using a data-driven approach, communicate with clients, helping to identify audio branding requirements and overall sonic uniqueness. Oversee audio budget requirements and deliverables for all projects. Negotiate sync licensing contracts with audio stakeholders. Direct Composers, Voice Over Talent, and Post-Production Creators. Manage audio team and interface with other project members (Creative Directors, Editors, Business Development, Marketing) to develop first-class content. Show less



Napster

• United States
• Musicians
• 1 - 100 Employee

• Innovation Consultant

  • Nov 2018 - Jun 2019

  Collaborated with Engineering, Marketing, Creative, Programming, and Legal teams to develop tools to help artists increase revenue streams. Conducted strategy and brainstorming sessions, data analysis and market research, helping teams better understand how Artist teams are organized and how they would benefit from different sets of fan listening and demographic data. Partnered with Engineering team and created wireframes designed to be integrated into the new redesigned platform rollout. Designed Artist portal that would aggregate and organize listener data and give Artists ability to make data actionable. Not only would Artists be ablde to view data and contact users/playlist creators, they could create targeted merchandise and ticketing programs. As part of the new rebranding effort, this initiative would help build a stronger partnership between the brand/platform and the artist community. Show less



Responsive Recordings

• Oakland, CA

• Founder and Composer

  • Feb 2015 - Jan 2019

  Work with clients to create cutting edge music for film, TV, and web. Develop new business accounts and Executive Produce projects. Compose, produce, record, and sync to picture music for ads, long form commercials, web brand identity, film and trailers. Clients include: Nike, Crayola, Bose, North Carolina Bank, Dignity Health, HBO, NBC www.responsiverecordings.com Work with clients to create cutting edge music for film, TV, and web. Develop new business accounts and Executive Produce projects. Compose, produce, record, and sync to picture music for ads, long form commercials, web brand identity, film and trailers. Clients include: Nike, Crayola, Bose, North Carolina Bank, Dignity Health, HBO, NBC www.responsiverecordings.com



Clean Your Homefish Publishing

• Oakland, CA

• Owner

  • 2007 - 2019

  Created and managed publishing entity for licensing and composition opportunities. Partnered with Bank Robber/Rough Trade to pitch music and negotiate sync licensing deals for film, television, trailers, and ads. Reviewed and approved all contracts. Worked with Music Supervisors to pitch appropriate catalog tracks, remix/edit catalog tracks, and work with partner composers for original music and sound design. Negotiated licensing deals for the following: 13 Reasons Why, Ma, Girlboss, Riverdale, Pure Genius, ESPN World Cup, ESPY's, Apple, Up in the Air (trailer), The Good Doctor, Lethal Weapon, Man Seeking Woman, The Affair, The Tonight Show with Jimmy Fallon (Justin Timberlake skit), Navy Federal Bank, Set It Up, Chuck, Life Sentence, The Secret Life of Walter Mitty (soundtrack), Roadies, You, The Irreplaceable You, Carrie, Iron Man III (soundtrack), Spiderman III (soundtrack), Friends With Benefits, NPR, Fox Soccer, MLB Network, Terrace House: Opening New Doors, Kissing Booth, Salesforce company film, Private Practice, Emily Owens MD, In The Land of Women, One Tree Hill, HBO, HBO Sports, Starz Entertainment, Cry Wolf (soundtrack), Love Happens (appeared live and performed in the film), The O.C., Just Friends, Napoleon Dynamite (soundtrack), 10 Years, Best Man Down, Nick and Nora's Infinite Playlist (soundtrack), Rachel Getting Married (trailer), Scrubs, Weeds, Payless, Heroes, Parenthood, Gossip Girl, Dancing With the Stars ("Lake Michigan" performed live by show orchestra), Stubbs the Zombie video game (soundtrack). Show less



Rogue Wave Inc

• United States
• Music

• Musician/Songwriter/Composer/Producer/Performer

  • Feb 2003 - Sep 2018

  Wrote, produced, and recorded songs that have been streamed millions of times and performed around the world and on national television. Performed frequently on national late night TV shows (Jimmy Fallon, Letterman, Conan) and major music festivals (Coachella, Outside Lands, Treasure Island, Sasquatch, Bumbershoot, Lollapalooza, Bonnaroo, Noise Pop). Music from albums has been featured in major feature films, network TV, and advertisements. Determined creative direction for the band on recordings and live performance. Worked with record label department heads and executives to develop fan engagement and all aspects of revenue generation including: tour strategy, selling tickets, selling merchandise, optimizing marketing initiatives. Using fan data, created targeted email and social media marketing initiatives to optimize touring and merchandise in all markets. Promoted and directed social media presence across all major platforms. Managed multimedia website rebuild and launch. http://roguewavemusic.com/ http://www.rogueandjaye.com/ http://releasethesunbird.com/ Show less



Kadium

• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Mar 2003 - Jun 2004

  Managed interactive web projects across multiple verticals (Health Care, Entertainment, Security, etc). Coordinated front end design, backend web and software development. Managed daily client expectations and requirements. Also helped develop a detailed web development process for the company that helped secure new business and strengthen existing client base. Managed interactive web projects across multiple verticals (Health Care, Entertainment, Security, etc). Coordinated front end design, backend web and software development. Managed daily client expectations and requirements. Also helped develop a detailed web development process for the company that helped secure new business and strengthen existing client base.



Novo Interacitve

• Project Manager

  • Mar 1999 - Oct 2002

  Managed and helped develop cutting edge web and software projects for emerging online industries (Travel, Beauty, Product Distribution, etc). Led teams of front end designers, IA, backend developers and QA to build diverse and dynamic interactive solutions. Also managed client requirements and deadlines to achieve superior client satisfaction through consistent communication. Managed and helped develop cutting edge web and software projects for emerging online industries (Travel, Beauty, Product Distribution, etc). Led teams of front end designers, IA, backend developers and QA to build diverse and dynamic interactive solutions. Also managed client requirements and deadlines to achieve superior client satisfaction through consistent communication.