Experience

Unsellable

• Financial Services
• 1 - 100 Employee

• Co-Founder

  • Nov 2022 - Present

  Providing instant liquidity for NFT tax loss harvesting Providing instant liquidity for NFT tax loss harvesting



Ethos Preparedness

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Marketing Strategy + Operations

  • Mar 2020 - Apr 2021

  Post-acquisition, the Redfora team merged with a group of talented entrepreneurs and passionate emergency preparedness advocates to create Ethos Preparedness. Ethos offers evacuation equipment, emergency supplies, and employee engagement for facilities that value safety, to inspire a culture of organizational preparedness and more resilient workplaces and communities. I led Marketing Strategy and Operations (Amazon, Paid Social, Search, Display Ads, Email, etc) to continue the growth of… Show more Post-acquisition, the Redfora team merged with a group of talented entrepreneurs and passionate emergency preparedness advocates to create Ethos Preparedness. Ethos offers evacuation equipment, emergency supplies, and employee engagement for facilities that value safety, to inspire a culture of organizational preparedness and more resilient workplaces and communities. I led Marketing Strategy and Operations (Amazon, Paid Social, Search, Display Ads, Email, etc) to continue the growth of our Personal Preparedness (Redfora) and Organization Preparedness (Ethos) divisions. I successfully hired, onboarded, and trained a new marketing team, ensuring a smooth transition of vital knowledge, as I shifted from a hands-on role to a more advisory position within the business Show less Post-acquisition, the Redfora team merged with a group of talented entrepreneurs and passionate emergency preparedness advocates to create Ethos Preparedness. Ethos offers evacuation equipment, emergency supplies, and employee engagement for facilities that value safety, to inspire a culture of organizational preparedness and more resilient workplaces and communities. I led Marketing Strategy and Operations (Amazon, Paid Social, Search, Display Ads, Email, etc) to continue the growth of… Show more Post-acquisition, the Redfora team merged with a group of talented entrepreneurs and passionate emergency preparedness advocates to create Ethos Preparedness. Ethos offers evacuation equipment, emergency supplies, and employee engagement for facilities that value safety, to inspire a culture of organizational preparedness and more resilient workplaces and communities. I led Marketing Strategy and Operations (Amazon, Paid Social, Search, Display Ads, Email, etc) to continue the growth of our Personal Preparedness (Redfora) and Organization Preparedness (Ethos) divisions. I successfully hired, onboarded, and trained a new marketing team, ensuring a smooth transition of vital knowledge, as I shifted from a hands-on role to a more advisory position within the business Show less



Redfora

• United States
• Manufacturing

• Co-Founder

  • 2015 - 2020

  Founded and self-funded a profitable, 8-figure direct-to-consumer e-commerce brand that resulted in a successful exit through acquisition. Developed a best-selling product in a highly-competitive category, including the capture of the best seller designation on Amazon. Achieved category dominance and marketplace positioning through best-in-class product development, a sophisticated digital marketing strategy (Amazon, Shopify, Paid Social, SEM, SEO, Email Marketing), modernized messaging and… Show more Founded and self-funded a profitable, 8-figure direct-to-consumer e-commerce brand that resulted in a successful exit through acquisition. Developed a best-selling product in a highly-competitive category, including the capture of the best seller designation on Amazon. Achieved category dominance and marketplace positioning through best-in-class product development, a sophisticated digital marketing strategy (Amazon, Shopify, Paid Social, SEM, SEO, Email Marketing), modernized messaging and brand, expanded product partnerships, and a dramatically elevated customer experience. From idea to market in a matter of weeks, and developed through relentless iteration over 4 years, the founding team of two took a small $5k investment and turned it into a multi-million dollar acquisition. Show less Founded and self-funded a profitable, 8-figure direct-to-consumer e-commerce brand that resulted in a successful exit through acquisition. Developed a best-selling product in a highly-competitive category, including the capture of the best seller designation on Amazon. Achieved category dominance and marketplace positioning through best-in-class product development, a sophisticated digital marketing strategy (Amazon, Shopify, Paid Social, SEM, SEO, Email Marketing), modernized messaging and… Show more Founded and self-funded a profitable, 8-figure direct-to-consumer e-commerce brand that resulted in a successful exit through acquisition. Developed a best-selling product in a highly-competitive category, including the capture of the best seller designation on Amazon. Achieved category dominance and marketplace positioning through best-in-class product development, a sophisticated digital marketing strategy (Amazon, Shopify, Paid Social, SEM, SEO, Email Marketing), modernized messaging and brand, expanded product partnerships, and a dramatically elevated customer experience. From idea to market in a matter of weeks, and developed through relentless iteration over 4 years, the founding team of two took a small $5k investment and turned it into a multi-million dollar acquisition. Show less



Fivestars by SumUp

• United States
• Financial Services
• 100 - 200 Employee

• Director of Inside Sales

  • Nov 2015 - Dec 2016

  Led, developed, and scaled Inside Sales, SDR & Sales Support teams Launched and managed Enterprise Sales team Developed pipeline reporting to scale headcount and forecast activity to output Consistently overdelivered results during hyper growth stages (Series A to C founding)

• West Coast Regional Manager

  • Oct 2013 - Nov 2015

  Led San Francisco, Los Angeles & San Diego Outside Sales Markets Co-Developed and trained all outside sales new-hire onboarding Inspired “FiveStars Way” sales processes to enable nationwide expansion

• City Manager

  • Dec 2012 - Oct 2013

  Recruited, trained, and led eight Loyalty Consultants (Outside Sales) while establishing FiveStars as SMB Loyalty leader in the ultra competitive Bay Area market. Developed and executed city launch strategy for Chicago, Seattle, San Diego.

• Loyalty Consultant

  • Jan 2012 - Dec 2012



Runsploring

• Co-Founder

  • Jun 2011 - Oct 2013

  International social running club with 1000+ members. International social running club with 1000+ members.



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Retail Sales Representative

  • Jan 2011 - Jan 2012

  Built consultative relationships with 72 grocery accounts and 3 mass retailers in the Bay Area to drive Hershey's sales and market share growth Grew sales by 14.6% (+$401,000) and Hershey's market share by +.06 points over 10 months Chosen by senior leadership as one of the top 5% of sales reps to represent the West Coast sales team at Hershey's annual "Building Retail Excellence" conference Analyzed industry and consumer trends to identify retail sales opportunities… Show more Built consultative relationships with 72 grocery accounts and 3 mass retailers in the Bay Area to drive Hershey's sales and market share growth Grew sales by 14.6% (+$401,000) and Hershey's market share by +.06 points over 10 months Chosen by senior leadership as one of the top 5% of sales reps to represent the West Coast sales team at Hershey's annual "Building Retail Excellence" conference Analyzed industry and consumer trends to identify retail sales opportunities Developed multiple sales tools and sell sheets which are now used by national sales team Show less Built consultative relationships with 72 grocery accounts and 3 mass retailers in the Bay Area to drive Hershey's sales and market share growth Grew sales by 14.6% (+$401,000) and Hershey's market share by +.06 points over 10 months Chosen by senior leadership as one of the top 5% of sales reps to represent the West Coast sales team at Hershey's annual "Building Retail Excellence" conference Analyzed industry and consumer trends to identify retail sales opportunities… Show more Built consultative relationships with 72 grocery accounts and 3 mass retailers in the Bay Area to drive Hershey's sales and market share growth Grew sales by 14.6% (+$401,000) and Hershey's market share by +.06 points over 10 months Chosen by senior leadership as one of the top 5% of sales reps to represent the West Coast sales team at Hershey's annual "Building Retail Excellence" conference Analyzed industry and consumer trends to identify retail sales opportunities Developed multiple sales tools and sell sheets which are now used by national sales team Show less



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Category Development Intern

  • Jan 2009 - Aug 2010

  Lead and supported projects with brand and customer teams to increase profitability of sales and distribution Pioneered "The Case for Confection", A National Sales Guide used for training, sales pitches, and inspiration by all members of the Hershey sales organization (1,000+ employees) Identified an opportunity to directionally forecast the sales impact of competitive advertisements and presented the weekly reports to the Vice President of Customer Marketing Developed "National… Show more Lead and supported projects with brand and customer teams to increase profitability of sales and distribution Pioneered "The Case for Confection", A National Sales Guide used for training, sales pitches, and inspiration by all members of the Hershey sales organization (1,000+ employees) Identified an opportunity to directionally forecast the sales impact of competitive advertisements and presented the weekly reports to the Vice President of Customer Marketing Developed "National Executive Dashboard" by Compiling key sales metrics and performance indicators to facilitate strategic decision making for executive sales leadership team Show less Lead and supported projects with brand and customer teams to increase profitability of sales and distribution Pioneered "The Case for Confection", A National Sales Guide used for training, sales pitches, and inspiration by all members of the Hershey sales organization (1,000+ employees) Identified an opportunity to directionally forecast the sales impact of competitive advertisements and presented the weekly reports to the Vice President of Customer Marketing Developed "National… Show more Lead and supported projects with brand and customer teams to increase profitability of sales and distribution Pioneered "The Case for Confection", A National Sales Guide used for training, sales pitches, and inspiration by all members of the Hershey sales organization (1,000+ employees) Identified an opportunity to directionally forecast the sales impact of competitive advertisements and presented the weekly reports to the Vice President of Customer Marketing Developed "National Executive Dashboard" by Compiling key sales metrics and performance indicators to facilitate strategic decision making for executive sales leadership team Show less



College Works Painting

• United States
• Construction
• 300 - 400 Employee

• Branch Manager

  • Sep 2007 - Aug 2008

  Sold and produced $71,000 in revenue in seven month timeframe (Feb.-Aug. 2008) Estimated the cost and production logistics of residential and commercial painting projects as well as presented customized proposals to customers in a direct-selling environment Hired, trained and managed four member marketing team and six full time painters Planned detailed production schedules for over 35 projects Conducted daily meetings with clients to maintain top quality, prevent problems and… Show more Sold and produced $71,000 in revenue in seven month timeframe (Feb.-Aug. 2008) Estimated the cost and production logistics of residential and commercial painting projects as well as presented customized proposals to customers in a direct-selling environment Hired, trained and managed four member marketing team and six full time painters Planned detailed production schedules for over 35 projects Conducted daily meetings with clients to maintain top quality, prevent problems and ensure satisfaction

• District Manager

  • Feb 2007 - Aug 2007

  Expanded by recruiting, training, supervising and mentoring 15 branch managers as well as 60+ employees Sold and produced $455,000+ in revenue during a seven month period Trained managers to market, find clients, present proposals, plan logistics, solve unexpected problems, negotiate customer disputes, interview potential employees, and analyze business profitability Worked 35 hours a week while enrolled as full time student, 60+ hours a week during summer Coached and motivated… Show more Expanded by recruiting, training, supervising and mentoring 15 branch managers as well as 60+ employees Sold and produced $455,000+ in revenue during a seven month period Trained managers to market, find clients, present proposals, plan logistics, solve unexpected problems, negotiate customer disputes, interview potential employees, and analyze business profitability Worked 35 hours a week while enrolled as full time student, 60+ hours a week during summer Coached and motivated each branch manager to achieve their personal and professional goals and objectives Evaluated managers jobsites and financials to identify areas of strength, weakness, opportunity, and threats