Zach McKee
Lead Creative Designer at Life is Beautiful- Claim this Profile
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Bio
Experience
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Life is Beautiful
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United States
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Entertainment Providers
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1 - 100 Employee
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Lead Creative Designer
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Jan 2022 - Present
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Allied Esports
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United States
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Spectator Sports
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1 - 100 Employee
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Creative Manager
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Sep 2020 - Jan 2022
• Oversee the establishment and enforcement of Allied Sports and HyperX Sports Arena IP brand standards while ensuring adherence with third-party style guides. • Charged with carrying out workflow management and trafficking for a wide range of creative requests and approvals. • Leverage extensive expertise to provide design assistance and support for various large projects. • Closely collaborate and communicate with vendors and clients for artwork creation and delivery in a timely and effective manner. • Perform the assessment and reporting of progress on a regular basis for current and future projects within the department. • Liaise effectively with department leads and managers to certify projects are completed in an efficient manner. • Obtain an in-depth understanding of a wide variety of platforms, including Squarespace, Mailchimp, Twitter, Facebook, YouTube, Twitch, and more. • Provide expertise, creative perspective, and project insights to the team before, during, and after project execution. Show less
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BulkSupplements.com
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Graphic Designer
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Jan 2020 - Apr 2020
• Played a key role by administering corporate marketing for various key projects and events over the course of my operations. • Presided over all elements of digital marketing, events, and sponsorships to ensure profitability and success. • Spearheaded the creation, development, and maintenance of print/web collateral, graphical standards, and marketing through utilization of Adobe Creative Suite programs. • Partnered close and directly with the Director of Marketing and provided supervision and leadership to the creative team in developing integrated marketing. • Achieved substantial success in overseeing and directing creative concepts for website and print initiatives. Show less
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BEX Sunglasses
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Las Vegas, Nevada Area
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Digital Content Marketing Manager
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Sep 2017 - Dec 2019
• Served in an integral role by leading, creating, and executing a range of digital marketing campaigns with graphic design, photography, and video through digital ad platforms. • Instituted significant increases in brand awareness within the digital space to propel web traffic, obtain new leads, and drive sales through various platforms, including Facebook, Instagram, Shopify, and Klaviyo. • Certified that all marketing initiatives, strategies, and schedules were met on a daily basis by various team members and contractors. Show less
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Big Frog Custom T-Shirts & More
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United States
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Retail
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100 - 200 Employee
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Graphic Designer
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May 2016 - Oct 2017
• Conducted extensive analysis into marketing and user experience challenges, as well as developing on-brand design solutions that met measurable business goals and requirements. • Operated in a pivotal capacity by illustrating concepts by designing and developing rough layouts of artwork for approval and print by clients. • Carried out the final preparation of artwork, print, and production across my operations. • Acquired extensive expertise in the market and brand dynamics of assigned client projects to ensure success. • Utilized expertise to contribute to group’s best practices for design and administered branding based on style guides. Show less
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Wendoh Media / Vegas Seven Magazine
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Las Vegas
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Intern Photographer
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Aug 2016 - Dec 2016
• Charted the creation and development of visual content for Wendoh’s brands, including Life is Beautiful, Vegas Seven Magazine, SpyonVegas, and Commonwealth. • Furnished retouching services, image optimization, color conversions/corrections, and other digital support for various clients. • Charted the creation and development of visual content for Wendoh’s brands, including Life is Beautiful, Vegas Seven Magazine, SpyonVegas, and Commonwealth. • Furnished retouching services, image optimization, color conversions/corrections, and other digital support for various clients.
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Rebellious Freedom
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Las Vegas, Nevada Area
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Assistant Photographer
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May 2015 - Dec 2015
• Dispensed assistance and support in the development of weekly visual content for Las Vegas properties, including Caesars Entertainment. • Cooperated with and supported photographers in the effective execution of photoshoots, including the setup and teardown of sets, lighting, camera gear, styling, image capture, and postproduction. • Operated with a strong focus on ensuring that all shoots were executed in a smooth and effective manner. • Actively engaged in and contributed to the packing and unpacking of equipment for various locations. • Gained and maintained a thorough and up-to-date understanding of industry trends and developments. • Successfully administered and executed all aspects of special assignments as designated by Senior Photographer. Show less
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Education
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University of Nevada-Las Vegas
Bachelor of Arts (B.A.), Concentration in Graphic Design