Zach McKee

Lead Creative Designer at Life is Beautiful
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Contact Information
us****@****om
(386) 825-5501
Location
Las Vegas Metropolitan Area

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Lead Creative Designer
      • Jan 2022 - Present

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Creative Manager
      • Sep 2020 - Jan 2022

      • Oversee the establishment and enforcement of Allied Sports and HyperX Sports Arena IP brand standards while ensuring adherence with third-party style guides. • Charged with carrying out workflow management and trafficking for a wide range of creative requests and approvals. • Leverage extensive expertise to provide design assistance and support for various large projects. • Closely collaborate and communicate with vendors and clients for artwork creation and delivery in a timely and effective manner. • Perform the assessment and reporting of progress on a regular basis for current and future projects within the department. • Liaise effectively with department leads and managers to certify projects are completed in an efficient manner. • Obtain an in-depth understanding of a wide variety of platforms, including Squarespace, Mailchimp, Twitter, Facebook, YouTube, Twitch, and more. • Provide expertise, creative perspective, and project insights to the team before, during, and after project execution. Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2020 - Apr 2020

      • Played a key role by administering corporate marketing for various key projects and events over the course of my operations. • Presided over all elements of digital marketing, events, and sponsorships to ensure profitability and success. • Spearheaded the creation, development, and maintenance of print/web collateral, graphical standards, and marketing through utilization of Adobe Creative Suite programs. • Partnered close and directly with the Director of Marketing and provided supervision and leadership to the creative team in developing integrated marketing. • Achieved substantial success in overseeing and directing creative concepts for website and print initiatives. Show less

  • BEX Sunglasses
    • Las Vegas, Nevada Area
    • Digital Content Marketing Manager
      • Sep 2017 - Dec 2019

      • Served in an integral role by leading, creating, and executing a range of digital marketing campaigns with graphic design, photography, and video through digital ad platforms. • Instituted significant increases in brand awareness within the digital space to propel web traffic, obtain new leads, and drive sales through various platforms, including Facebook, Instagram, Shopify, and Klaviyo. • Certified that all marketing initiatives, strategies, and schedules were met on a daily basis by various team members and contractors. Show less

    • United States
    • Retail
    • 100 - 200 Employee
    • Graphic Designer
      • May 2016 - Oct 2017

      • Conducted extensive analysis into marketing and user experience challenges, as well as developing on-brand design solutions that met measurable business goals and requirements. • Operated in a pivotal capacity by illustrating concepts by designing and developing rough layouts of artwork for approval and print by clients. • Carried out the final preparation of artwork, print, and production across my operations. • Acquired extensive expertise in the market and brand dynamics of assigned client projects to ensure success. • Utilized expertise to contribute to group’s best practices for design and administered branding based on style guides. Show less

    • Intern Photographer
      • Aug 2016 - Dec 2016

      • Charted the creation and development of visual content for Wendoh’s brands, including Life is Beautiful, Vegas Seven Magazine, SpyonVegas, and Commonwealth. • Furnished retouching services, image optimization, color conversions/corrections, and other digital support for various clients. • Charted the creation and development of visual content for Wendoh’s brands, including Life is Beautiful, Vegas Seven Magazine, SpyonVegas, and Commonwealth. • Furnished retouching services, image optimization, color conversions/corrections, and other digital support for various clients.

  • Rebellious Freedom
    • Las Vegas, Nevada Area
    • Assistant Photographer
      • May 2015 - Dec 2015

      • Dispensed assistance and support in the development of weekly visual content for Las Vegas properties, including Caesars Entertainment. • Cooperated with and supported photographers in the effective execution of photoshoots, including the setup and teardown of sets, lighting, camera gear, styling, image capture, and postproduction. • Operated with a strong focus on ensuring that all shoots were executed in a smooth and effective manner. • Actively engaged in and contributed to the packing and unpacking of equipment for various locations. • Gained and maintained a thorough and up-to-date understanding of industry trends and developments. • Successfully administered and executed all aspects of special assignments as designated by Senior Photographer. Show less

Education

  • University of Nevada-Las Vegas
    Bachelor of Arts (B.A.), Concentration in Graphic Design

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