Experience

Your Pie Franchising, LLC

• United States
• Restaurants
• 100 - 200 Employee

• Director of Digital Marketing

  • Jan 2022 - Present

• Senior Digital Marketing Manager

  • Dec 2020 - Jan 2022

  Essential Digital Duties• Develops, executes, and manages Digital Media strategy and execution, inclusive of: Paid & EarnedSocial Media, Paid Search, Paid Display, Lead Generation, Website Optimization & Email marketingtactics to drive traffic and sales.• Develop a strategic approach, target audiences, content mix, and media plan.• Drives social media initiatives and content across all social channels.• Strategizes and executes programs to grow guest CRM database while keeping current audiences andfollowers engaged with personalized, relevant brand content.• Executes strategies to drive traffic to the brand's websites, inclusive of web and mobile site contentmanagement, SEO and Ecommerce optimization.• Manages the brand's email marketing program and provides strategies for optimization and growth.• Partners with creative team to develop and execute relevant content to tell the brand story acrossall digital touchpoints.• Manages vendors to effectively execute marketing campaigns to meet KPIs• Explores and identifies industry and digital media trends, tools, new platforms, innovations, and bestpractices to engage and reach targeted guests and/or audiences.• Works collaboratively with internal stakeholders. Show less



9Rooftops

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director of Communications Strategy

  • Jun 2020 - Dec 2020



BFG Agency

• Advertising Services
• 100 - 200 Employee

• Associate Director of Communications Strategy

  • Mar 2018 - Jun 2020

  • Identify consumer trends and insights as a springboard for creative ideation, and develop sound strategic recommendations based on a clear understanding of client business objectives. • Support the development of strategic engagement, message distribution and marketing plans with outputs including presentations, POVs, and briefing documents. • Develop audience profiles, user journeys and experience maps, highlighting need states, behavioral insights and connection opportunities. • Guide messaging architecture and channel optimization strategies across platforms and owned channels. • Develop strategies with an understanding of media, social, and digital ecosystems: how consumers use each platform and how a brand can participate authentically. • Analyze relevant product, consumer and industry data to provide insight and lead strategic client presentations and workshops. • Serve as lead strategy member across a variety of brands and manage the quality of the strategic product developed by the team. • Support the Client Services team to develop clients and win profitable business, including the development of communications strategies, and the preparation of presentations and decks (e.g., strategic briefs, creative presentations, communication strategies) for major client initiatives. • Work with the Chief Strategy Officer to develop propriety strategic processes for the agency, and actively contribute thought leadership and fresh ideas for growing and evolving department outputs and processes. • Work closely with the creative and account teams to help shape concepts and ensure all work aligns with strategic imperatives. Show less

• Senior Strategist

  • Feb 2017 - Jun 2020

• Digital Strategist

  • Sep 2016 - Jan 2017



DISH Network

• United States
• Telecommunications
• 700 & Above Employee

• Account Manager

  • Dec 2013 - May 2016

  • Manage and oversee all digital projects including display, email, site and paid social for the Brand team. • Work with clients to develop inspiring briefs based in strategy. • Work with the Consumer Insights team to internally educate the company on applicable information that will help to drive results. • Be a liaison between internal marketing teams to create a consistent brand look and feel. • Position OneTen as the lead agency for DISH by delivering great creative that is effective and drives results. • Research current market trends that can be utilized to help keep DISH ahead of competitors. • Work with Product team to create strategy around new and under marketed products that can fill current market needs. • Manage and oversee all sports marketing projects. • Work directly with Project Managers, Copywriters and Designers to ensure clients are receiving outstanding creative in a timely manner. • Work with outside vendors to make sure creative is printed or displayed in the intended manner. Show less



USREDA

• International Marketing Manager

  • Jul 2011 - Jul 2013

  Develop and implement an international marketing plan that includes social and print marketing aspects. • Oversee a team of employees to ensure proper client follow-up and development of new business opportunities. • Travel to meet directly with clients and consultants to ensure deals are successfully completed. • Help develop Private Placement Memorandums and private contracts for distribution among the marketplace. Be able to instantly recall complex business plan material to inform clients of the investment opportunities and risk involved. • In charge of a company blog that houses the most current information on the happenings in our specific investment arena. • Create company wide tracking forms through Excel to keep a comprehensive tracing of clientele, funds and payments. • Responsible for the development and management of local vendors including print production. • Work directly with the Multimedia Design Director to ensure video and graphic creation fits the brand strategy and is delivered on-time for marketing events. • Create sizeable multimedia presentations using PowerPoint and Keynote and then present at large seminars throughout Asia, but mainly focused in Mainland China. • Use Photoshop and InDesign to create and redesign brochures, logos and key branding elements. Show less



Moroch

• United States
• Advertising Services
• 200 - 300 Employee

• Assistant Account Executive

  • Jan 2009 - Jun 2011

  Company Social Media Lead with an emphasis on innovation. Was required to help find a way for McDonald’s to enter the social media realm (including Facebook, Twitter, Foursquare, etcetera) with a focus on being relatable and engaging for an active and growing audience. • Training in blog writing, upkeep and maintenance concurrent with the McDonald’s standard policies and regulations. • In charge of in-store marketing for over 300 McDonald’s restaurants in the Southeast of the USA with annual sales over $500,000,000 USD. • Development and presenting of PowerPoint presentations containing approximately 300 slides for monthly meeting with over 50 McDonald’s franchisee’s as well as McDonald’s Corporate team and supplier/partners. • Focus placed on consumer connection/event creation and activation, as well as negotiating added value from media partners for over 20 radio stations and 5 television stations. • Development of marketing strategies, both short term and long term, to help further the development of the Greater Atlanta Meetings of Owner/Operators Association Co-Op and the Augusta Central Savannah River Area Co-Op. • Responsible for the statistical analysis of all data for USA McDonald’s in realms including Sales and Guest Counts with a primary focus on the GAMOA and Augusta Co-Ops through use of the Market Analytics program. • Competitive research of all brands in similar realms as McDonald’s, including all other Quick Service Restaurants, Convenience Stores and Drink destinations. • In charge of trafficking all media for the GAMOA and Augusta Co-Ops through direct contact and the METS system including Radio, TV, and Out-of-Home traffic. • Responsibilities also included creating and maintaining partnerships with local communities as well as being the Out-of-Home advertising supervisor with duties including approval of creative, confirming board locations and maintaining budget. Show less



American Junior Golf Association

• United States
• Spectator Sports
• 100 - 200 Employee

• Sponsorship Intern

  • Apr 2007 - Aug 2007

  Development of marketing brochure recaps for all sponsors after each tournament. Packets were designed in Adobe Photoshop and Illustrator and varied between 30-50 pages of in-depth analysis covering the sponsor’s entire tournament presence and footprint. • Cold calling of potential high-end sponsors in an attempt to increase company revenue. • Setting up marketing material before all local tournaments. • Assist in running all local tournaments. • In charge of the design, pick-up and delivery of printed material ranging from packets to Out-Of-Home displays for tournaments nationwide. Show less